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2. Game corner

3. Submitted to :
sir imran khan
Submitted by:
Sohail Iqbal
Imran Nadir
Ahson Khalid
Sulman Ahmed
Qaiser Abbas

4. Games as YOU imagine them to be.
Updated
Big screens
Censored
Less payments
Music
Multiplayer

5. Problems of customers at home
Regular game crashes
Software updates
System compatibility
Huge internet bandwidth
Regular changes in computer components

6. Business Idea
“Small Screens are boring/ Need something lively?”
The business idea is to start gaming zones at main
cities of Pakistan, first in Islamabad, then
Rawalpindi, Lahore, etc., to attract youth and other
game lovers. Game zone will provide an
electrifying and a never-before real gaming
experience for people who loves to play games.

7. Game corner view

8. Vision
Mission
To become number one in market
Highest quality gaming machines
24 hours services
Customer satisfaction
Expand the business in all over the Pakistan
Be the leading in providing gaming services

9. Value proposition
 Best gaming machines
 Clarity
 Graphics
 3D Screen

10. Competitive Advantage
 Latest gaming machines
X-box
Ps 4
Nintendo wii
 24 hours services
 3D facts
 Low prices of packages

11.  Strength:
 High graphic machines
 First mover advantage
 Large number of categories
of games
 Weaknesses:
 Lack of experience business
 Price of games are high
Opportunities:
Can start new gaming zone in other areas
outside Islamabad and Pakistan.
Monopolistic advantages to market leader.
 Threats:
Political and Economical instability
New competitors
Swot Analysis

12. 4 p’s of marketing
1 Pricing:
 Full Day Package PKR 1000/= (any game)
 1 Hour Package PKR 100/= (X-Box)
 1 Hour Package PKR 200/= (PS-4)
 1 Hour Package PKR 80/= (PC)
 for members there is 50% discount on every game
2 place:
game corner is going to
open near Abpara market

13. 3 promotion:
Posters
Universities/Colleges/Schools
Advertisement in News papers
Internet
Sports’Clubs
TV and Radio
Marketing:

14. Products & Services
PC
PSP
Xbox
Play Stations
Nintendo Wii
Games
 Shooting games
Strategy games
Sport games
Adventurous games

15. Features & Benefits
Gaming Atmosphere
Tuck Shop
Discount

16. Target Market
Children (above 12 years)
Teenagers
Adults

17. Sales
Packages:
 Per token
 Hourly tokens
 Per day tokens
Advance booking of slot
Selecting competitors of own choice.
In future;
 Monthly Packages
 Yearly memberships

18. Possible Future Facilities/Service Delivery
Facilities at train/bus stations

19. Financial Planning
Project Financing
Description Details
Total Equity (40%) PKR 13,13,820/=
Bank Loan (60%) PKR 19,70,730/=
Project Cost
Capital Investment Amount (PKR)
Land -Building/Infrastructure 2,00,000
Machinery & Equipment 24,03,800
Furniture & Fixtures 4,20,750
Office Equipment 1,80,000
Human resource 80,000
Total Capital Cost 32,84,550

20. Machinery & Equipment
Description Quantity Cost (PKR/Unit) Total PKR
X-Box 4 30800 1,23,200
PlayStation 4 4 56400 2,25,600
Computers 25 35000 8,75,000
Snokers table 2 150000 3,00,000
LCD’s 8 80000 6,40,000
UPS 8 30000 2,40,000
Total 24,03,800
Office Equipment Detail
Description Quantity Cost (PKR/Unit) Total PKR
Telephone 1 5000 5,000
Networking 1 150000 1,50,000
Lighting (tube lights) 25 1000 25,000
Total 1,80,000

21. Furniture & Fixture Detail
Description Unit cost./Unit Total PKR
Chairs 32 2,460 78,750
Computer Tables 21 5,000 105,000
Wall Fans 21 2,000 42,000
Misc. 30,000 30,000
Ac’s 3 55,000 165,000
Total 4,20,750

22. GAME
Corner
Marketing
Customers
Income
ExpenditureProfit
Employees
Resources
The Business System

23. Sales Strategy:
Notice boards
Posters and other marketing channels.
In other words, customers will be able to follow up company’s offerings
and choose the package that fits their demands.
Sales Forecast:
2000 customers in year 1
3,000 in year 2
4,000 by year 3.
A sharp increase in the number of customers is expected to be driven by
good gaming experience that will be provided by the company.

24. Risks Evaluation:
Entrance in market.
New in market, competitor
Even a slight twist in the financial operations could be a risky
option for the business.

25. Conclusion:
 Gaming zone the best project and
business to choose.
 According to the Needs of the customers
 High profit expectation
 Low cost