3. WHY GO INTO BUSINESS FOR
YOURSELF?
The desire for independence & destiny
The willingness to find and accept a challenge
Personal background
“Had enough” of working for someone else
Losing a job and deciding to start a business
An idea for a new product
An opportunity presents itself
6. CHANGING PERSPECTIVE
Invention = NEW
Innovation = IMPROVING
Create a need for something that consumers
don’t even know they need.
Cure a “pain”
11. KEYS TO SUCCESS
Don’t let naysayers stop you.
Share your idea with EVERYONE.
Expect jealousy.
Develop thick skin and
strong intestinal fortitude.
16. MISSION STATEMENT
A concise statement of
Target customers
Products & services
Markets served
Use of technology
Importance of public issues & employees
Focus on survival, profitability & growth
17.
18. MISSION STATEMENT EXAMPLES
Aflac
To combine aggressive strategic marketing with quality
products and services at competitive prices to provide
the best insurance value for consumers.
Nike
To Bring Inspiration and innovation to every athlete in
the world.
19. MISSION STATEMENT EXAMPLES
Barnes & Noble
Our mission is to operate the best specialty retail business in
America, regardless of the product we sell. Because the
product we sell is books, our aspirations must be consistent
with the promise and the ideals of the volumes which line our
shelves. To say that our mission exists independent of the
product we sell is to demean the importance and the
distinction of being booksellers. As booksellers we are
determined to be the very best in our business, regardless of
the size, pedigree or inclinations of our competitors. We will
continue to bring our industry nuances of style and
approaches to bookselling which are consistent with our
evolving aspirations. Above all, we expect to be a credit to the
communities we serve, a valuable resource to our customers,
and a place where our dedicated booksellers can grow and
prosper. Toward this end we will not only listen to our
customers and booksellers but embrace the idea that the
Company is at their service.
20. OUR MISSION STATEMENT
Questions
What does our team want to be
known for?
How do we want to treat each other?
What kind of workplace do we want
to have?
What unique talents and skill does
each person bring to the team?
What do we want to achieve?
What unique contributions can we
make?
Answers
36. TOOLS & RESOURCES SPECIFICALLY
FOR INTERIOR DESIGNERS
Entrepreneur.com – Business Idea Center
http://www.entrepreneur.com/businessideas/interest
http://tinyurl.com/k3y5pzs
International Interior Design Association
http://tinyurl.com/mztc32e
Meetup.com
http://tinyurl.com/kgdcmhw
37. ARTICLES AND THOUGHTS FOR
INTERIOR DESIGN ENTREPRENEURS
Entrepreneurial flair: how to start and manage a creative
business
http://tinyurl.com/mck9umh
Are you an Entrepreneur, or is Interior Design your
Hobby?
http://tinyurl.com/3xp2jye
How to Find Ways to Market and Interior Design Business
http://tinyurl.com/mg5tkmz
Entrepreneurial Secret Sauce- Using Interior Design to
Increase Motivation and Productivity
http://tinyurl.com/keb9vql
Interior Design Entrepreneurship Certificate
http://tinyurl.com/lmjvbza
39. SMALL BUSINESS DEVELOPMENT
CENTERS
Small Business Development Centers (SBDC)
http://www.sba.gov/aboutsba/sbaprograms/sbdc/index.html
Funded jointly by the federal government and
individual states.
SBDCs are able to evaluate the feasibility of your
idea, develop your business plan and complete
your funding application – for no charge.
40. SCORE
SCORE Orange County: http://www.score114.org/
SCORE is a nationwide nonprofit organization
dedicated to the formation, growth and success of
small business.
A resource partner with the U.S Small
Business Administration (SBA)
41. AMERICAN SOCIETY FOR
INTERIOR DESIGNERS
ASID Business Strategies Courses
http://www.asid.org/businessstrategies
Sustainability Action Plan
Finance 101 for Interior Design Businesses
Ethics and Ethical Businesses Practices
