G O O G L E C L A R I F I E D
S T R U C T U R E D
D A T A ’ S
E F F E C T O N S E O
A N Y T H I N G S E O
G O O G L E ’ S R A N K I N G A L G O R I T H M C O U L D
I N C L U D E S T R U C T U R E D D A T A

A N Y T H I N G S E O
1
John Mueller has implied before that Google’s ranking algorithm could include
structured data. On April 2, 2018, he has clarified on a tweet that structured data
gives “no generic ranking boost”.
However, in the same tweet, he said that it makes understanding the page’s
content easier. It improves targeting and ranking for the right terms. Google has
stressed how useful structured data is in helping Google index pages better by
using Schema.
GOOGLE’S RANKING ALGORITHM COULD
INCLUDE STRUCTURED DATA

W H A T I S S T R U C T U R E D D A T A ?
S t r u c t u r e d d a t a i s a g e n e r a l t e r m f o r m a r k u p s t h a t
f o l l o w s a p r e d e t e r m i n e d s e t o f r u l e s . B y p a i r i n g a
n a m e w i t h a t y p e o f i n f o r m a t i o n , s e a r c h e n g i n e s
c a n c a t e g o r i s e a n d i n d e x c o n t e n t .
W H Y I S S T R U C T U R E D D A T A I M P O R T A N T ?
S t r u c t u r e d d a t a h a s m a n y b e n e f i t s . I t c a n c h a n g e
t h e w a y y o u r s n i p p e t s l o o k . I t c a n s h o w s p e c i f i c
i n f o r m a t i o n f o r y o u r r e a d e r s w h i c h c a n i n c r e a s e
t h e l i k e l i h o o d o f t h e m c l i c k i n g y o u r r e s u l t a n d
h i g h e r r a n k i n g s .
A N Y T H I N G S E O

H O W D O E S S T R U C T U R E D D A T A H E L P A
P A G E R A N K B E T T E R ?
S t r u c t u r e d d a t a c a n e a s i l y c o m m u n i c a t e s i g n i f i c a n t
i n f o r m a t i o n a b o u t a p r o d u c t , s e r v i c e , o r w e b p a g e . I t
i s a w a y y o u c a n t a l k t o t h e s e a r c h e n g i n e s .
I t c a n s h o w t h e t y p e o f p r o d u c t o r s e r v i c e a p a g e h a s
t h e l o c a t i o n o f t h e b u s i n e s s , t h e o p e r a t i n g h o u r s , t h e
p a g e r e v i e w s , a n d s o m u c h m o r e .
A N Y T H I N G S E O

T H E
B E N E F I T S O F
S T R U C T U R E D D A T A O N
S E O
A N Y T H I N G S E O
5
I n a d d i t i o n t o t h e r e g u l a r b l a c k l i n e s
o f m e t a d e s c r i p t i o n t e x t , i t p r o v i d e s
a d d i t i o n a l c o n t e x t f o r a r t i c l e s ,
r e c i p e s , p r o d u c t s , s t a r r a t i n g s a n d
p r o d u c t r e v i e w s , a n d v i d e o s .
R i c h C a r d s a r e l i k e r i c h s n i p p e t s b u t
f o r m o b i l e .
RICH SNIPPETS RESULTS
RICH CARDS

A N Y T H I N G S E O
B r e a d c r u m b s
T h e t r a i l o n a p a g e i n d i c a t e s t h e
p a g e p o s i t i o n i n t h e s i t e h i e r a r c h y . I t
m a k e s t h e p a g e ’ s l o c a t i o n i n t h e
s i t e m a p e a s y t o s e e .
P r o p e r c o m p l i a n c e w i t h d i f f e r e n t
t y p e s o f s t r u c t u r e d d a t a a l s o a l l o w s
f o r s u c c e s s f u l i n c l u s i o n i n A M P o r
o t h e r G o o g l e p r o g r a m s l i k e G o o g l e
N e w s . Y o u c a n e n j o y “ e v e n t s ” c a r d i n
t h e s e a r c h r e s u l t w i t h t h i s .
BREADCRUMBS
KNOWLEDGE GRAPH
I t i s t h e i n f o r m a t i o n g a t h e r e d u s e d t o
p o p u l a t e t h e b o x o n t h e r i g h t - h a n d o f
t h e S E R P f o r b r a n d e d s e a r c h e s .
AMP, GOOGLE NEWS, ETC.

A N Y T H I N G S E O
Structured data can seem difficult to use. You can use tools to help you. For WordPress,
you can use Schema.org to find the markup you need for your particular page. It is a
taxonomy of code formats that search engines understand. You can use JSON-LD, one
of the structured data markups of Schema.org. You can place it in the head section of a
web page without changing the regular HTML code. You can also find other markups
like Microdata or RDFa on Schema.org
Structured data may be overwhelmingly technical for SEO. However, it is hard to ignore
its benefits. If you are new and are not yet familiar with it, you can start with markup
that can have an impact on the search results. It will help your readers and search
engines understand your page better. Communication is the keys to better ranking.
HOW TO USE STRUCTURED DATA MARKUP?
CONCLUSION

A N Y T H I N G S E O
SOURCE
https://anythingseo.wordpress.com/2018/04/04/structured-data-on-seo/