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If a Picture’s Worth 1,000 Words… Social Media Camp Victoria 2011 Rebecca Coleman
About Me <ul><li>Freelance Arts Publicist  @rebeccacoleman </li></ul><ul><li>Teaches social media marketing at BCIT & Emil...
YouTube <ul><li>Two billion views per day </li></ul><ul><li>150,000-200,000 videos uploaded every day </li></ul><ul><li>Wh...
How to YouTube <ul><li>Get a channel </li></ul><ul><li>Dress it up (add photo, bio, choose colours) </li></ul><ul><li>Star...
Tools <ul><li>Video camera </li></ul><ul><li>Still camera </li></ul><ul><li>Tripod </li></ul><ul><li>Mac: Imovie </li></ul...
How-To <ul><li>Shoot </li></ul><ul><li>Dump the raw footage onto your computer </li></ul><ul><li>Organize your clips </li>...
Video Ideas <ul><li>Slide Shows </li></ul><ul><li>Interviews </li></ul><ul><li>Behind-the-scenes </li></ul><ul><li>How-to ...
Final Thoughts <ul><li>Leave a trail of breadcrumbs </li></ul><ul><li>People are pretty forgiving of lower-quality videos ...
Contact <ul><li>Rebecca Coleman </li></ul><ul><li>www.rebeccacoleman.ca  (website/blog) </li></ul><ul><li>Facebook.com/the...
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  1. 1. If a Picture’s Worth 1,000 Words… Social Media Camp Victoria 2011 Rebecca Coleman
  2. 2. About Me <ul><li>Freelance Arts Publicist @rebeccacoleman </li></ul><ul><li>Teaches social media marketing at BCIT & Emily Carr </li></ul><ul><li>Author of The Guide to Getting Started with Social Media for Artists and Arts Organizations </li></ul><ul><li>Favorite person: 7-yr-old son, Michael </li></ul><ul><li>Coffee addict </li></ul><ul><li>Loves shoes & sushi </li></ul><ul><li>Drives a Volkswagen </li></ul>
  3. 3. YouTube <ul><li>Two billion views per day </li></ul><ul><li>150,000-200,000 videos uploaded every day </li></ul><ul><li>Why is video so powerful? </li></ul>
  4. 4. How to YouTube <ul><li>Get a channel </li></ul><ul><li>Dress it up (add photo, bio, choose colours) </li></ul><ul><li>Start to upload videos </li></ul><ul><li>Once you have a video on YouTube, it is very easy to share it around: blog, FB, Twitter </li></ul>
  5. 5. Tools <ul><li>Video camera </li></ul><ul><li>Still camera </li></ul><ul><li>Tripod </li></ul><ul><li>Mac: Imovie </li></ul><ul><li>PC: Windows Movie Maker </li></ul>
  6. 6. How-To <ul><li>Shoot </li></ul><ul><li>Dump the raw footage onto your computer </li></ul><ul><li>Organize your clips </li></ul><ul><li>Edit </li></ul><ul><li>Titles and Transitions </li></ul><ul><li>Voice over and Sound/Music </li></ul><ul><li>Export </li></ul><ul><li>Upload </li></ul>
  7. 7. Video Ideas <ul><li>Slide Shows </li></ul><ul><li>Interviews </li></ul><ul><li>Behind-the-scenes </li></ul><ul><li>How-to videos </li></ul><ul><li>Reviews </li></ul><ul><li>Video blog </li></ul><ul><li>Commercial </li></ul>
  8. 8. Final Thoughts <ul><li>Leave a trail of breadcrumbs </li></ul><ul><li>People are pretty forgiving of lower-quality videos on the web, but try to make yours look as professional as possible. </li></ul><ul><li>Two of the main things that make videos go viral are: inspiration and an emotional experience (laugh, cry, etc) </li></ul>
  9. 9. Contact <ul><li>Rebecca Coleman </li></ul><ul><li>www.rebeccacoleman.ca (website/blog) </li></ul><ul><li>Facebook.com/theartofthebiz </li></ul><ul><li>Twitter.com/rebeccacoleman </li></ul><ul><li>[email_address] </li></ul>

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