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CURRICULUM VITAE REBECA TORRENT MARTINEZ ↓Scan QR here and find updated CV↓
Address Foley St, Dublin 1, Ireland
Mobile (+353)(0)899 641 261 E-mail: rebecatorrent@gmail.com
Languages Spanish & Catalán (native), English (fluent), French (basic)
Project Management, Sales, Marketing, Digital and Analytics
Enthusiastic, motivated and creative marketing professional, with a strong interest in Project Management, Digital and Analytics.
Growing business through different channels, achieving results, learning about the latest developments in digital technology, creating
opportunities and driving revenue are the activities that drive me. I am also great in developing trustworthy relations through my
customer sensibility. I love to explore customer insights and employ the best technical and strategic marketing capacities for a more
efficient achievement of companies’ goals
Education
24/09/2006 - 24/07/2008 Master degree Marketing and Market analysis // Valencia University, Spain
24/09/2001 - 11/02/2007 Bachelor degree in Psychology // Valencia University, Spain
03/09/2007 - 04/02/2008 Interchange Program (Erasmus), Business School, // Loughborough University, UK
23/06/2008 - 23/02/2009 Superior Studies, Business & International Trade//Commerce School Lluis Vives, Chamber of Commerce
Work experience
01/11/2013 – Present Product Manager // MindGeek, Ireland (IT & Digital) www.mindgeek.com
I oversee high-traffic web properties, am involved with business development, Internet Marketing and process-based iterative
optimisation on various platforms and devices. I work closely with a team of highly dedicated developers, designers, and marketers to
achieve sustained traffic and revenue growth. I am responsible for providing the sales team with the necessary technical expertise and
relevant clinical papers with different KPIs to enable them to sell the product, enhance the brand identity of the product and focus on
enhancing customer experience. Key daily tasks:
-Reviewing product data to ensure that the field force is kept up to date on new developments regarding the new sites and competitors
products
- Constant monitoring of different KPI's & CPA's to meet/exceed product performance targets
- Analyse the effect of advertising, promotion, sales aids and ROI in accordance with the annual marketing plan
-Build more efficient metrics on a daily basis
-Deliver training on the product to all allocated resources in the organisation
08/04/2013 - 31/10/2013 Web Analyst // Manwin Canada, Ireland (IT & Digital)
- Analyse and monitor KPIs, review CPAs and campaigns performance
- Analyse revenue & ROI across a number of channels through in-depth analysis and web analytics
- Prepare daily, weekly and monthly reports on KPI’s, revenues, campaigns progress and affiliates
- Analyse and validate Web Metrics to give actionable insights to the Product Director.
- Work with the client relationships management team to build more efficient metrics on a daily basis
Ø Achievements: Build more efficient metrics,generation of different reports with high added value. Being promoted in just 6 months
22/10/2012- 02/12/2012 Security Analyst // Full Tilt Poker. Dublin, Ireland (GamingSector)
- Identify processes related to online poker industry while reviewing, processing and evaluating the risk of transactions (deposits,
withdrawals and client-to-client) to prevent fraud
- Assigning different privilege levels to customers, based on job knowledge and skills
- Transfer customer account information for data migration to PokerStars
- Relay confidential account information and escalations to third party processors
Ø Achievements: Deal with a 20%-25% more cases/day than the my team average, successfully (*)
01/07/2011 – 31/05/2012 Marketing Executive & Sales (Co-founder) // Co-space. Spain (Entrepreneur)
I started an entrepreneurial project to create the first Spanish company dedicated to the management of a nationwide network of co-
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working spaces. My main tasks were
- Definition of the Co-space Marketing Plan and Strategy. Project management
- Social Media Management
- Institutional Relations, Sales and PR to various stakeholders
Ø Achievements: Attracted more than 200 final users to our project, establish strategic alliances with different stakeholders and get
investors. Increase company visibility. Proposal of different products and services
23/07/2010 - 23/06/2011 Deputy General Manager (Digital Marketing)// Nouhotel S.L. Benidorm, Spain (Hospitality)
I co-ordinated my efforts with those of the company to develop business and increase revenue opportunities. I increased the
company's online visibility to enable it to generate qualified leads and sales conversions. I was also involved in the overall
management of the company. Main tasks:
- Marketing plan and digital plan (Social media / community management)
- SEO / SEM advice, PPC, Web analytics, web usability plan
- PR, Reputation management, Advertising and sponsorship
Ø Achievements: I increased company's revenue and visibility through digital channels and promotional actions (*)
22/06/2008 - 23/12/2009 Marketing, Sales & International Trade Analyst, // IVEX (Valencian Worldwide Foreign
Trade Agency: ivex.com). Valencia, Spain & Guangzhou, China, (International Trade)
I assisted our members (more than 200 companies) in Marketing and International Trade Consultancy to generate sales and increase
their company's market share within different territories. I was based for 6 months in IVEX Guangzhou, China as a Project Manager
and the remainder of the time was spent working internationally.
- Marketing: Market analysis and reports, International promotion, Institutional relations, Public Relations
- International Trade: Market Research, Reports, Project Management, Coordination of International fairs and Commercial missions,
Sales Representatition Internationally
Ø Achievements: I reduced company exit rate by 10%, proposed new actions (products and services) and increase revenue by
15%. Increase company visibility in China by 100% (*)
11/02/2008 - 30/05/2008 Marketing Executive (Digital)// Nostresport.S.L. Valencia, Spain. (Marketing & Press)
- I increase the company's online visibility and enable it to reach its target audience, increase traffic in our website and create revenue
opportunities.
- Market Research
- Community Management and Brand Reputation Management
- Relations Marketing and Institutional Presence
Ø Achievements: Increase traffic through the website and company visibility by 25%.
03/10/2006 - 26/02/2007 Recruiter & Human Resources Assistant // Valencia Foundation for the Hotel and Catering
Industry, Valencia, Spain (www.fed-hosteleria.com) (Hotel and Catering Industry)
-Technical preselection of Profiles, psychometric testing, interviews, RRHH studies and reports.
- Sales in the HR department, B2C and B2B support and Institutional Relations.
Ø Achievements: Management of the recruitment process of more than 150 companies and collaboration in the program for
Improving European Competitiveness at Hotel and Hospitality sector.
Others
(*) References available under request
Full driving license
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