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My wife google delivery.
Whenever I tell someone I work in travel and hospitality. Travel has become complex & inconvenient.
According to a recent consumer advocacy study, consumers are 78% more likely to consider the post-purchase brand experience to be the most important influencer of their long-term brand opinion. Additionally the study found that for 60% of consumers, it took only two bad brand experiences to impact loyalty.
We know this because we’re living the friction removing experiences of Uber amongst others
We think it’s all about us.
Design Notes:
I would ideally like to recreate this image make it more relevant to travel and Hospitality.
Inconvenience may not lose the sale. Convenience may win you a long term relationship
Simplify the user experience.. Don’t recreate website in your app. Perceived simplification
leverage native components as much and wherever possible to reduce cognitive load
Contextual modes. Adding functionality doesn’t mean your app needs to be complex
Harmonize from mobile up - Why does a core flight or hotel block look different from one channel to the next?
long term relationship
Design Notes:
Animate in the iceberg’s & Data points
Mobile is an opportunity to re-evaluate processes. For e.g. Why do premier travelers need to check-in?
Integrate mobile into the core processes: for e.g. Passport scanning, Personal device entertainment, Mobile Key
An opportunity to revaluate the communication stream with your customers
. Convenience may win you a long term relationship
House of cards binge fueled analysis of app store….
Simplify the user experience.. Don’t recreate website in your app. Perceived simplification
leverage native components as much and wherever possible to reduce cognitive load
Contextual modes. Adding functionality doesn’t mean your app needs to be complex
Harmonize from mobile up - Why does a core flight or hotel block look different from one channel to the next?
long term relationship