9. A Quick History of American Advertising
1704
The first newspaper advertisement,
an announcement seeking a buyer for
an Oyster Bay, Long Island, estate, is 1732
published in the Boston News-Letter. Benjamin Franklin invents art
direction! Publisher of Poor Richard's
Almanac was the first to put pictures
in advertisements, adding eye candy
for copy relief.
1843
Volney Palmer opens the first
advertising agency in Philadelphia.
10. A Quick History of Advertising
āHalf the money I spend on
advertising is wasted; the trouble
is I don't know which halfā
1880
Department store founder John
Wanamaker is the first retailer to hire
a full-time advertising copywriter,
John E. Powers.
11. A Quick History of Advertising
1882
Procter & Gamble Co. begins
advertising Ivory soap with an
unprecedented budget of $11,000.
1924
Goodrich Tires sponsors the first
hour-long show over a network of
nine radio stations.
1938
Radio surpasses magazines as a
source of advertising revenue, 25
years after the first radio
advertisement.
12. A Quick History of Advertising
1960
Doyle Dane Bernbach introduces the
"creative team" approach of combining a The āGolden Ageā
copywriter with an art director to create its
"Think small" campaign for Volkswagen. 1960ās
1960
McCann restructures its agencies under
the banner of Interpublic Group of Cos.,
allowing it to handle competing accounts
under one corporate roof.
1995
Internet advertising breaks the $55 million
in revenues, approximately 2 years after
ābirth.ā
