«Applied Social Magic» — presentation and video for FlashGAMM #7 meeting. Two years ago Twitter was regarded an entertainment and a time-killer. A year later commercial games on Twitter and Facebook became quite habitual and spread. The presentation gives the overview of various social media mechanisms – Stumbleupon, Reddit, Twitter, Tumblr, Facebook, Digg, Blogspot, official and unspoken rules of societies, applications and services, as well as in-developed social media tools. The speaker will share practical skills, methods, results and statistics. A part of this information is formalizable, and a part seems pure magic. Video: http://www.youtube.com/watch?v=b1K36lkEIsk