Watch http://www.ustream.tv/recorded/39888933 for the live delivery of this presentation. a free beginner’s workshop on digital design of urban spaces, in particular the Digital Future of Oxford Street. Our educational partner Tractor Design School is hosting our workshop where we explore a new digital perspective on one of the main arteries of Sydney: Oxford Street.

2. MEET
REACTIVE
SYDNEY

3. ABOUT REACTIVE.
5 OFFICES.
16 YEARS.
150+ STAFF GLOBAL.

4. HOW WE WORK
WE WORK
COLLABORATIVELY
WITH ENGAGED
VISIONARIES

5. WE WORK TRANSPARENTLY...

6. THE SHAPE OF REACTIVE
BRANDED UTILITY
DIGITAL ADVERTISING
PHYSICAL / DIGITAL
USER EXPERIENCE

7. OUR PROCESS.
DISCOVER.
DESIGN.
IMPLEMENT.
REFINE.

8. OUR WORK

9. MOST POWERFUL ARM

11. MOST POWERFUL ARM // RESPONSIVE MICROSITE

12. ANZ STADIUM

13. ANZ STADIUM // WEBSITE REDESIGN

14. ANZ STADIUM // RESPONSIVE WEBSITE

15. NISSAN

16. NISSAN // WEBSITE REDESIGN

17. ANZ BUZZ

18. ANZ BUZZ // TABLET EXPERIENCE

19. MEAT & LIVESTOCK AUSTRALIA

20. MEAT & LIVESTOCK AUSTRALIA // BEEF ESSENTIALS APP

32. GETTING
DIGITAL

33. I have no particular talent.
I am only passionately curious.
Albert Einstein

34. 1.
UNDERSTAND
WHO YOU’RE
DESIGNING FOR

35. 2.
WHAT’S
YOUR BIG IDEA?

36. 3.
CREATE CONTENT
HIERARCHY

37. 4.
SKETCH FIRST

38. 5.
PROTOTYPE IT

39. 6.
TEST AND
REFINE

40. 7.
DEFINE
YOUR VISUALS

41. 8.
PROTOTYPE MEETS
CREATIVE

42. SO, WHATS
YOUR BIG IDEA FOR
OXFORD STREET?

43. YOUR IDEA
WHAT’S IT CALLED?
WHY SHOULD ANYONE
GIVE A S***?
HOW DOES IT WORK?
20 MINUTES

44. THANK YOU.