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RISK MANAGEMENT
FOR DIGITAL PROJECTS
LIESL PFEFFER
PROJECT MANAGER
REACTIVE NEW YORK
1. INTRODUCTION TO RISK MANAGEMENT
2. IDENTIFYING RISKS

3. DEFINING RISKS
4. TRACKING RISKS
1. INTRODUCTION TO RISK MANAGEMENT

WHY YOU NEED TO
KNOW HOW TO
MANAGE RISKS
IN YOUR PROJECTS
WHAT IS A RISK?
1. INTRODUCTION TO RISK MANAGEMENT
1. INTRODUCTION TO RISK MANAGEMENT
1. INTRODUCTION TO RISK MANAGEMENT

IDENTIFY

DEFINE

TRACK

Identification and
assessment of risks

Agreement on
response strategy

Tracking
until closure
1. INTRODUCTION TO RISK MANAGEMENT

IDENTIFY

DEFINE

TRACK

Identification and
assessment of risks

Agreement on
response strategy

Tracking
until closure
1. INTRODUCTION TO RISK MANAGEMENT

IDENTIFY

DEFINE

TRACK

Identification and
assessment of risks

Agreement on
response strategy

Tracking
until closure
WHO MANAGES RISKS?
1. INTRODUCTION TO RISK MANAGEMENT
2. IDENTIFYING RISKS

3. DEFINING RISKS
4. TRACKING RISKS
2. IDENTIFYING RISKS

INTERNAL VS
EXTERNAL RISKS
INTERNAL RISKS
2. IDENTIFYING RISKS

INTERNAL RISKS

Availability of resources
Reliability of resources

Stakeholders
Partners
Suppliers
EXTERNAL RISKS

Source: AP Photo/Bebeto Matthews
2. IDENTIFYING RISKS

EXTERNAL RISKS

Competitor activity

Corporate strategy or priority changes
Legal issues / regulatory changes
Natural disasters

Loss of power / internet
Communication system failures
2. IDENTIFYING RISKS

CATEGORIZE RISKS TO
HELP IDENTIFY THEM
COMMON RISKS
2. IDENTIFYING RISKS

PROJECT
MANAGEMENT

Scope creep
Disorganized or under resourced client
Client does not have enough authority

Content delays
2. IDENTIFYING RISKS

TECHNOLOGY

Third party integrations
Using new or unfamiliar technologies
Changes in technology

Quality control
2. IDENTIFYING RISKS

OPERATIONAL

Recruitment and retention of staff
Insufficient skill levels
Access to required equipment/software

Equipment failure
1. INTRODUCTION TO RISK MANAGEMENT
2. IDENTIFYING RISKS

3. DEFINING RISKS
4. TRACKING RISKS
3. DEFINING RISKS

HOW TO CREATE A
RISK REGISTER
3. DEFINING RISKS

DETAIL THE
RISKS

Description of the risk
Owner
Probability

Impact
Response
3. DEFINING RISKS

ASSESS THE
PROBABILITY

Common sense
Experience
Questioning
3. DEFINING RISKS

ASSESS THE
IMPACT

Cost
Time
Quality
3. DEFINING RISKS

CALCULATE
THE SEVERITY

Common sense
Project knowledge
Experience
3. DEFINING RISKS

DETERMINE
RISK RESPONSES

Risk analysis (impact/severity)
Benefit of the risk response
Cost of the risk response
1. INTRODUCTION TO RISK MANAGEMENT
2. IDENTIFYING RISKS

3. DEFINING RISKS
4. TRACKING RISKS
4. TRACKING RISKS

WHAT TO DO DURING
THE PROJECT
4. TRACKING RISKS

SCHEDULE PROJECT
CHECKPOINTS
4. TRACKING RISKS

MAINTAIN THE
RISK REGISTER
REGULARLY
4. TRACKING RISKS

DISCUSS CURRENT
RISKS WITH
STAKEHOLDERS
EACH WEEK
IN CONCLUSION
THANK YOU
TWITTER:
@LIESLPFEFFER
INSTAGRAM: LIESLPFEFFER
REACTIVE:
WWW.REACTIVE.COM

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Risk Management for digital projects