1. Presented by :
Rubina Isidore

2. Difference in the past and present
scenarios
Customer affiliation to the brands

3. CCD
Cadbury
Coke –a-Cola

4. Get personal
 Sell happiness
Live up to your promise
Keep it cool (and fun)
Design an experience
Stay consistent

5. Smaller Market
Limited Capacities
Inadequate Logistic & Strength
Insufficient Funds

7. AC Segment – Godrej
Customer Service by branded products
Proper channel of Markets
Value addition Eg. Bonus points and
discounts on future shopping
Pricing
Expansion
Give them an experience
• Cadbury
• Samsung ad

8. Complementary products
Changing the mindset of the consumers
Indirect Comparison with competitors


9. Dominated by local markets
Loyalty and trust of the customers towards
them
Price sensitivity of Indians
Reliance on word of mouth

10. THANK YOU