Recording of Melissa Boxer, VP of Products for Oracle Marketing and Loyalty Products, discussing the four key principles of customer-centric loyalty marketing.

1. The Four Principles of Customer Centricity Melissa Boxer, Vice President, Marketing and Loyalty Products

2. The World is Changing... Consumers are more difficult to reach, satisfy and retain Oracle Confidential Information Increasing Competition Growing complexity Shifting behavior Discerning Consumers

3. Oracle Confidential Information What’s the Viable Strategy for Survival and Growth? The best product? The lowest price? A satisfied customer?

4. Oracle Confidential Information You Your Customer Your Competition Your Problem! But… Are Satisfied Customers Loyal?

5. Take the Customer’s Perspective What Drives Customer Loyalty In Your Business? Oracle Confidential Information Save me time and money Reward my loyalty Be helpful to me Make me feel special Be relevant to my needs Respect my preferences and information Support me anytime, anywhere where I “live” Treat me like you know me and my business is important Make available the products I want, when I need at the right price in every channel