16. Jeffery Zeldman
There’s a general agreement that the “mobile”
user is not to be trifled with; give them the
content they want as quickly as possible
‘cause they’re in a hurry. But the corollary
does not hold true. Why do we think
that the “desktop” user is
more willing to put up with
having unnecessary crap
thrown at them?
http://www.zeldman.com/2011/04/27/adactio-journal%E2%80%94content-first/