Presentation on social media to the American Academy of Pediatrics District V and X meeting in St. Pate Beach, FL 29 June 2013.
Narrative to fit with the slides can be found at:
5 fictions about social media for public health and healthcare
Social objects: Sharing devices of object-centered sociality.
Social technologies for social marketing and social change (Chapter 12), In Lefebvre, R.C. Social marketing and social change: Strategies and tools for improving health, well-being and the environment. San Francisco: Jossey-Bass, 2013.