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Ross Chayka. Product Gamification.

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Veröffentlicht am

Ross Chayka. Product Gamification.

http://lembs.com/mcgamification

Veröffentlicht in: Business
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Ross Chayka. Product Gamification.

  1. 1. Product Gamification Ross Chayka linkedin.com/in/rchayka fb.com/rostyslav.chayka
  2. 2. Audience ● Startup founders ● Product managers ● Entrepreneurs ● eCommerce ● Digital Marketers
  3. 3. About me ● Ross Chayka ● Lviv Startup Club - Founder & CEO ● Lemberg Tech Business School - Founder & CEO ● Associated Coach Practitioner by RCG
  4. 4. About you ● City ● Startup / Product ● Retention challenge
  5. 5. Agenda ● Why people are playing games? ● GameDev mechanics ● Product Gamification ● Examples ● Q&A
  6. 6. Online master-class code of conduct ● Duration - 1.5 hour ● Video ON, Audio OFF ● Registration with NAME ● One person speaking ● Question in chat or raise your hand or show sign
  7. 7. Gamification Reasons ● Users spend a lot of time ● Repetitive tasks ● Long period to get Product Value
  8. 8. Gamification Areas ● Customer engagement ● Employee performance ● Advanced education ● Personal development ● Innovation
  9. 9. How does Gamification Model Canvas work ? ● Revenues - why do you use gamification? ● Players - who are targeted users? ● Behaviours - what do they have to do? ● Aesthetics - fun (user) ● Dynamics - motivation (user) ● Components ● Mechanics ● Platforms ● Costs
  10. 10. Aesthetics ● Sensation: Game as sense-pleasure ● Fantasy: Game as make-believe ● Narrative: Game as drama ● Challenge: Game as obstacle course ● Fellowship: Game as social framework ● Discovery: Game as uncharted territory ● Expression: Game as self-discovery ● Submission: Game as pastime
  11. 11. Dynamics ● Challenge: time pressure & opponent play ● Dramatic: rising tension, release, denouement
  12. 12. Epic Meaning & Calling
  13. 13. Development & Accomplishment
  14. 14. Empowerment of Creativity & Feedback
  15. 15. Ownership & Possession
  16. 16. Social Influence & Relatedness
  17. 17. Scarcity & Impatience
  18. 18. Unpredictability & Curiosity
  19. 19. Loss & Avoidance
  20. 20. References ● MDA: A Formal Approach to Game Design and Game Research ● Yu-kai Chou: Gamification & Behavioral Design
  21. 21. Questions ?
  22. 22. Contacts linkedin.com/in/rchayka fb.com/rostyslav.chayka rchayka@gmail.com

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