Dhanuka Agritech Limited - Sales and Marketing Intern
Sponsorship package uaesw-v2
1. a week in review
brought to you by..
Saturday, October 20, 12
2. money matters!
• There are only 3 things that
we do with money:
• SAVE
• SPEND
• INVEST
• The financial decisions we
make now will have a long
term impact on our lives and
well-being.
Saturday, October 20, 12
3. content
• Review of the week
• Traditional media coverage
• Online coverage
• UAE Saves Week 2013
• Meet our community members
Saturday, October 20, 12
5. • The first UAE Saves Week
hosted by cashy.me from
23rd to 29th September
2012.
Saturday, October 20, 12
6. • With the help of partner organizations championing the
aim of creating a culture of savers, UAE Saves Week
had a broad reach across the nation with savings
advice, encouragement and opportunities to take
positive financial action.
Saturday, October 20, 12
7. • The big message of UAE
Saves Week is that cashy.me
broke down saving money
into practical, manageable,
bite-sized daily goals that we
can all achieve, especially
with a little help and support
from our friends. cashy’s
objective was to show how
these small daily changes
and savings can really
transform people’s life.
Saturday, October 20, 12
8. • Presenters of Dubai Eye 103.8, who discussed UAE Saves Week with
cashy.me founder Nima Abu Wardeh live on the program, indicated
they had significant reactions and engagement from listeners at record
levels due to the importance of the topic and how it hit home with
listeners.
Radio
Saturday, October 20, 12
9. • An online social media
campaign saw more than
570 tweets which included
the UAE Saves Week
hashtags, with 30.03% of
those retweeted.
Social
Media
Saturday, October 20, 12
10. • UAE Saves Week champions such as National Bonds had
over 300 “fb likes”, comments and shares on their Facebook
page in direct relation to the posts about UAE Saves Week
daily themes.
Saturday, October 20, 12
11. • UAE Saves
Week 2013 will
bring money to
life through
various
mediums, like
art.
• Follow up
surveys and
report after
the week via
cashy.me
Saturday, October 20, 12
12. UAE Saves Week - Traditional Media Coverage
Saturday, October 20, 12
13. television
• City 7TV had UAE Saves Week as a news item and the event was
discussed on a BBC World Service news program on finance.
• Dubai TV interview with Nima Abu-Wardeh
• City 7 TV interview with Nima Abu-Wardeh
• BBC World Service
Saturday, October 20, 12
14. radio
• Dubai Eye 103.8 The Breakfast Show
• Dubai Eye 103.8, Siobhan Live (who indicated it was the most responses
and interaction they have had for a program).
Saturday, October 20, 12
15. press
• 7 Days UAE
dedicated half a
page of
comments in
their letters
page from
readers in
response to
cashy.me’s
announcement
of UAE Saves
Week and the
low savings rate
across the
nation.
• others wrote about the week, the reasons behind it, its impact,
and sponsors.
Saturday, October 20, 12
16. study
• cashy released a study on the launch day of UAE Saves Week, carried
out by YouGov who interviewed 733 people, the study indicated that
financial pressures are the single biggest source of stress in the lives of
UAE residents. (read the study)
• This poll also shows that most residents who responded (55%) are
unable to save more than 10% of their monthly salary. In fact, three in
ten residents surveyed say they are not able to save anything.
Saturday, October 20, 12
18. on cashy.me
• Thousands visited the cashy.me web site
• An increase of over 348%, during UAE
Saves Week
• Almost 20,000 article reads on ideas
for creating good savings habits
• More than 50% of traffic to cashy.me
came via twitter
• During the week a cashy.me poll
attracted 229 respondents with 32%
indicating savings of less than US$ 150
providing similar results to a study
carried out by YouGov, of 733
respondents, on behalf of cashy.me in
the lead up to UAE Saves Week.
Saturday, October 20, 12
19. cashy.me
community activity
• Many visitors to the site
contributed photographs of
actions they were taking to
create savings goals.
• UAE champions
• As a housewife how can i
save good money?
• Q&A - blog response
Saturday, October 20, 12
20. on FaceBook
• cashy.me’s FaceBook page included links to articles and posts about UAE Saves Week
reached over 2000 unique people and 116 unique people ‘liked’ the article posts.
• Other UAE Saves Week champions and supporters shared UAE Saves Week bringing
overall article unique likes to approximately 500.
Saturday, October 20, 12
22. on twitter
• More than 570 tweets included the UAE Saves Week hashtags with a
high level of daily interaction, comments and engagement.
Saturday, October 20, 12
24. online media coverage
• Arabian Gazette wrote daily articles. (for example - cashy’s
UAE Saves Week enters its second day – Pack your lunch
Monday)
• Wamda (Can Saving a Few Dollars Make Society More Stable?)
• Zawya (Nima Abu Wardeh, Founder of Cashy.me, explains her
website's "UAE Saves Week" initiative.)
• The National (Try going back to basics: it could be your saving
grace)
• http://www.mubasher.info/portal/DFM/getDetailsStory.html?
goToHomePageParam=true&storyId=2160973
• http://www.mubasher.info/portal/DFM/getDetailsStory.html?
goToHomePageParam=true&storyId=2160962
• http://www.alkhaleej.ae/portal/
7fcef2f5-6f48-474c-9ac0-0f2a16167cd1.aspx
• http://ar.wamda.com/2012/09/-;:-98دي-5432*-ا1$ل-إ.--ا,&+*ار-ا'&%$#"؟
@-ا?>$رات-54فA%B-CAD9-"E$F-GH4>
• http://www.youtube.com/watch?v=Q-PFwlksugk
• http://www.albayan.ae/economy/capital-markets/
2012-09-23-1.1732568
Saturday, October 20, 12
26. UAE Saves Week 2013
We are committed to developing an extensive and integrated program.
We are actively pursuing sponsorship and support from major institutions,
education authorities, media, corporations and other organizations.
Our aim is to raise awareness, showcase solutions and support individuals in
the community and throughout the nation.
Saturday, October 20, 12
27. our mission
To help people in the Arab world make the
most of their money- and their life.
Saturday, October 20, 12
28. UAE Saves Week
www.cashy.me
Sponsorship opportunities and fees
Silver Sponsor Bronze Sponsor
Commitment
Card Sponsor
Event Video
Sponsor
Daily Theme
Sponsor
Money Makeover
“clinic” Sponsor
Financial Institutions
can benefit from new
customers and
expand their
community outreach
objectives.
An opportunity to
partner with
employers and
educational
institutions to
promote savings
messages.
Your logo on
Commitment savings
Cards distributed at
UAE Saves Week
events with invite to
post photo’s online
and through SM (Max
3 sponsors)
Video sponsor per
individual UAE Saves
Week official event
hosted on cashy.me
website. With your
logo and message.
Price per event.
Daily themes. E.g.
#SavingsSunday,
#FrugalMonday
Sponsor fee per day.
Press releases ,
online article and
social media activity.
Sponsor of money
makeover clinics
staffed by Team
cashy personnel
AED 575,000 AED 385,000 AED 85,000 AED 70,000 AED 65,000 AED 115,000
Premier Sponsor Gold Sponsor
First choice on advertising and media opportunities
(costs to be borne by Sponsor). Update on development
and roll-out of key initiatives. Exclusive dinner with key
speakers and organizers. Your logo on all official UAE
Saves Week material.
AED 975,000
This represents a unique and elevated opportunity to
associate your brand and organization/ company with
UAE Saves Week and capitalize on a remarkable and
memorable initiative. As Platinum Sponsors you will
demonstrate leadership in creating a culture of
savings.
AED 750,000
Saturday, October 20, 12
29. Premier
1 sponsor
Platinum
1 sponsor
Gold
2 sponsors
Silver
3 sponsors
Bronze
5 sponsors
EventsEventsEventsEventsEventsEvents
Logo on official printed material • • • •
1st choice for advertising opportunities •
Logo on welcome banner • • • • •
Logo included in post show reports • • •
VIP welcomes at events 5 4 3 2 1
Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*Online -- UAE Saves Week / cashy website*
Video Message •
Logo on Home Page • • •
Link to sponsors website • • •
Logo on about UAE Saves Week page • • • • •
Public Relations (PR)Public Relations (PR)Public Relations (PR)Public Relations (PR)Public Relations (PR)Public Relations (PR)
Brand in official Press releases • •
Interview • • •
Social media articles • • • • •
Conference / Seminars / WorkshopsConference / Seminars / WorkshopsConference / Seminars / WorkshopsConference / Seminars / WorkshopsConference / Seminars / WorkshopsConference / Seminars / Workshops
Headline speaker available at your company • •
Moderator summary • • •
Staffed information table • • • •
Opportunity to distribute leaflets in official pack • • • • •
Logo in financial literacy ebooks • • • • •
UAE Saves Week 2012
For further UAE Saves Week information, Sponsorship opportunities and fees contact uaesw@cashy.me
Saturday, October 20, 12
30. EVENTS
• Your logo on official printed material distributed at the events.
• Logo included on post show reports published online and distributed
via press release and social
• media.
ONLINE
• A video message of your support for a culture of savers, from your
representative, hosted on the
• UAE Saves Week about page.
• Your logo on the cashy.me home page for the duration of UAE Saves
Week.
• Logo included on the UAE Saves Week 2012 About page.
PRESS
RELEASES
• Interview of your representative, as sponsor message, posted online at
cashy.me and distributed via social media.
• Distribution of your articles about UAE Saves Week via social media.
SEMINARS
• Host one of the headline speakers within your organization.
• Moderate an after speech summary and call to action.
Looking at
money through
art
UAE Saves
Week
Saturday, October 20, 12
31. The 1st personal finance website in the
Arab world that helps you make the most
of your money – and your life.
what is cashy?
Saturday, October 20, 12
32. why cashy?
• we deliver in both English and Arabic channels
• we enable consumers to compare credit cards, current accounts and savings products
from financial service providers in the Arab world, starting with the UAE market.
Comparison tables on other products from across the
region will be added over time.
• we offer impartial, insightful and useful articles from a panel of journalists and industry
experts.
• we give our community the ability to ask a panel of experts questions about their
personal finances,
• we foster a support dialogue between our community users who help each other
through exchanging questions & answers.
• we envision other interactive features, such as the ability for users to share their
haggling victories with one another.
Saturday, October 20, 12
33. what we offer?
• the basics..
• live with money
• work
• play
• family
Saturday, October 20, 12
34. what we offer?
• demystifying the complex..
• invest
• shares
• property
• alternatives
• ethical
Saturday, October 20, 12
35. why a niche
community?
• it is a growing social media trend..
• fewer numbers..
• focused & loyal users..
• high engagement..
• rich content..
• strong viral element.
• references ..
• http://www.browsermedia.co.uk/2012/03/02/
niche-social-networking/
• http://www.huffingtonpost.com/matthew-
knell/5-reasons-niche-social-
ne_b_1299941.html
• http://www.intersectionconsulting.com/tag/
niche-social-media-networks/
vs
Saturday, October 20, 12
37. meet Omar..
• Omar is in his late twenties. He
spent the last 5 years of his
professional career in a
government post. He is eager
to start a business and grow it.
• He had hopes of borrowing the
money to fund his startup, but
quickly realized the financial
crisis left limited funding
options.
• He wants to know investment
alternatives, how he can self-
fund without getting in debt,
and what tax implications he
will have to account for.
Saturday, October 20, 12
38. meet Hanan..
• Hanan is a young Arab professional
in her late 20‘s. An expat living in
Dubai she is having to take
responsibility for herself and her
young family. She hadn’t
considered saving yet. For the past
10 years, she splurged on clothes,
travel and a BMW.
• With her first child on the way, her
husband’s aging parents back
home, and monthly mortgage
payments, Hanan wonders how she
will provide for her child’s
education and welfare.
• She is exploring savings options,
education funds and family money
management skills.
Saturday, October 20, 12
39. meet Linda..
• Linda is in her late 30s. She
lived the high-life in Dubai for
the past 10 years. With an
executive position she was able
to earn a six figure salary.
• She max’ed out credit cards, a
car loan and mortgage
payments for a 3million dirham
property.
• Linda lost her job and has no
money to cover her debt. She is
seeking advice from finance
professionals to plan, pay back
and build a more sustainable
financial lifestyle.
Saturday, October 20, 12
40. what our community has to say about us..
click on the image to access
the comment online
Saturday, October 20, 12
41. meet the founder
• Nima Abu-Wardeh
• Nima is a bilingual English Arabic broadcast journalist specialising
in Arab issues. She presents BBC World’s weekly business and
finance programme, Middle East Business Report (MEBR) and was
part of the team that set up the programme. She has also reported,
produced and presented programmes for Al Jazeera and Dubai’s
Business Channel. Before joining MEBR, Nima was a regular guest
on BBC Radio 4’s Four Corners addressing Arab issues, and a
guest on BBC World’s Dateline London as a regional expert.
• Nima is also the founder of cashy and campus cashy. cashy is the
first dedicated personal finance social media platform in the Arab
world. Informative and interactive, it is available in both English
and Arabic. cashy provides real world suggestions and solutions
on a wide range of subjects that help individuals manage their
money in all aspects of their lives, all in a friendly and entertaining
format.
• Campus cashy engages youth to think about the role of money in
their lives.
• Nima is regarded as an opinion leader and is approached by think-
tanks, the corporate world and government organisations for her
insight. She has written opinion pieces for Forbes Arabia and has
taught media courses at Zayed University in the UAE as a visiting
lecturer. Nima regularly chairs, and is a speaker at, regional and
global gatherings, notably the World Economic Forum and the Arab
Business Council meetings, as well as other events.
• Nima is keen to encourage talent and the region’s youth and has
helped create competitions that serve this purpose, such as the
Scintilla Monaco poetry competition. Nima also enthusiastically
promotes Arab culture, identity and unity. She has been a member
of the Arab Thought Foundation’s Advisory Committee as well as a
board member of the World Congress for History Producers. Nima
has received awards for excellence from regional businesses and
communities. She won the first Oxford Alumni debate to be held in
this region, in June 2009. Nima is a Young Arab Leader.
Saturday, October 20, 12