This document provides an overview of a crowdfunding campaign for education. It discusses crowdfunding basics like what crowdfunding is, why organizations use it, and how the process works. Specifics covered include how to develop a story, create video and visual content, engage audiences on social media, and define clear objectives and targets. Examples are given of successful education crowdfunding campaigns that raised millions and engaged thousands of donors. The session aims to teach participants how to run an effective crowdfunding campaign for their education initiatives.

1. CAMPAIGN 31.34 - CROWDFUND FOR EDUCATION
SESSION #1
Prepared by Rama Chakaki
September 2016

2. SESSION #1
• Introduction VIP.fund & Speaker Background
• Understanding Crowdfunding
• Define your objective and targets; share them on
VoxVisio.
• Video Review - How great leaders inspire action

3. VIP.FUND OVERVIEW
• We are a 501c3 nonprofit fund established in 2015
• Our mission - to support youth with education,
technology and human connections they need to thrive.
• What we do:
• Run campaigns to raise awareness
• Deliver high impact programs
• Build technologies for youth education & connection

4. WHY VIP - THERE’S A NEED FOR SOCIAL AND TECH INNOVATION IN EDUCATION.
MOST YOUTH ARE AT RISK OF ALIENATION AND DISCONNECTION.
TECHNOLOGY DISRUPTION WILL IMPACT JOBS.
EDUCATION IS UNABLE TO CATCH UP WITH TECH DISRUPTION.
THERE’S A NEED FOR LIFE-LEARNING, SELF-RELIANCE, EMOTIONALLY CONNECTED MODELS OF EDUCATION.

5. –Johnny Appleseed
“Type a quote here.”SESSION #1 - CROWDFUNDING BASICS

6. SESSION OVERVIEW
• Crowdfunding basics
• What it is
• How different it is from traditional fundraising
• Understanding the audience
• A high-level process to build campaigns
• Creating incentives
• Creating the perfect pitch
• Review a successful campaign video & page
• Define your objective and targets; share them on VoxVisio.Core

7. THE PROCESS
Develop
story
Write Video
Script
Shoot
Video
Product/
Service
Photography
Website,
Social
Channels
PR
Outreach

8. IN A GENTLE WAY, YOU CAN SHAKE THE WORLD. ~GANDHI

9. 60,0000STUDENTS
JOINED IN 1 CROWDFUNDING CAMPAIGN
FOR EDUCATION

12. $1,000,000Rehabilitation Programs @ MIT
Perception Change in the Arab World

13. WHAT IS CROWDFUNDING?

14. WHAT IS CROWDFUNDING?

16. WHY CROWDFUND?

17. WHY CROWD-FUND?

18. WHY CROWD-FUND?

19. WHY CROWD-FUND?

20. WHY CROWD-FUND?

21. DOES IT WORK?

22. 5,300
Donations
9,759
Donations
10,452
Donations
2012 2013 2014
Funds Raised (in Millions)
$6.8
$7.8
$11.1
DOES IT WORK?
COLUMBIA UNIVERSITY 2012-2014 GIVING DAY RESULTS
40% New and Reactivated Donors

23. 8,750
Donations
7,000
Donations
13,500
Donations
37,858
Donations
75,366
Donations
98,065
Donations
2009 2010 2011 2012 2013 2014
New Donors New Donors New Donors
Communities Foundation of Texas 2009-2014 Giving Day Results
$3.5
$5.1
$10.7
$14.4
$25.2
$26.3
HOW CROWD-FUNDING
WORKS
Funds Raised (in Millions)

24. WHO DONATES?

25. Confidential document: Kimbia Inc. 2015
ENGAGING ALL AGE GROUPS

27. WHAT GETS FUNDED?

28. 2013
WHAT GETS FUNDED?

30. HOW ITS DONE - THE PROCESS

31. A
COLLECTIVE
EFFORT
PALESTINE
EDUCATION
GIVING DAY
HOW ITS DONE

32. 10 P’S
OF A
CROWDFUNDING CAMPAIGN
1. PITCH 6.PRESENTATION 7.PRE-FUNDED
4.PLATFORM
8.POWERFUL
3.PUBLIC
10.PAYMENT
5.PRIZES
9.PERSISTANT
2. PLANNING

33. ‫الشبكات‬
‫اإلجتماعية‬
‫موقع‬
‫الجامعة‬
Live Tweeting
Video
‫تصوير‬
Case Study
Infographic
‫التقليدي‬ ‫اإلعالم‬
PLANNING

34. PLATFORM

35. PITCH

36. POWERFUL

37. PERSISTANT

38. PERSUASIVE

39. VISUALIZING PALESTINE CAMPAIGN ANALYSIS

40. DEFINE YOUR OBJECTIVE, TARGETS & STORY
GROW YOUR SOCIAL REACH
TAKE THE CONVERSATION ONLINE
NEXT STEPS…
1
2
3

41. ASSIGNMENT
1.If you don’t have a twitter account, set one up
2.Twitter & Facebook -
1.Share one takeaway from the session with the hashtag
#Learn4Life #Palestine
2.Reference someone who inspired you in Palestine and why.
use the hashtag #Learn4Life #Palestine
3.Copy @boostvip
4.Define your objective, targets and story; share them on VoxVisio