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SOCIAL MEDIA OPTIMIZATION
R.BALAJI SEO
Introduction
• Social Media Outlets and Communities to
generate publicity to increase the awareness
of product, brand or e...
WHY SMO
WAY OF SMO
•
•
•
•
•
•
•

1904 – Horse ► Car
1954 – Radio ► TV
1984 – Typewriter ► Word Processing
1994 – Phone ► Internet...
Types of Social Media
• RSS Feed – help to get your new updates,
spread faster and indexing quickly of product /
service a...
Relationship with SEO
• SMO increase important of SEO, as SE
increasingly utilize the recommend users of
social networks.
...
What In(SMO) It For Me?
• Important external images
• Connection to right people
• Going spread – getting latest news
• Cr...
TWITTER
• For quick and easy way to keep my finger on
the pulse of brand / company
• To keep up to date with company’s pro...
Access
• Personalize
• Following process
• Write Tweet
– 140 Character only share with including images
and link address.
...
PINTEREST
•
•
•
•
•

Is a virtual pinboard
Organize and share photos and videos in web
Browse pinboard created by others &...
What it had?
• Blog
– News ->Latest news
– Tips ->Pin with friends, photos and videos
– Pinterviews ->interview with top s...
• Business
– Get started ->set your business account and
prepared to pin
– Basics -> learn hoe o connect with pinners and ...
• Documentation
– Pin it button -> people share your stuff by adding
the pin it button to your site
– Rich pins -> make yo...
• Tools
• Simple utilities to make your website or app Pinterestready

– Widget builder -> add a pin it button, follow
but...
Thank You
www.zinavo.com | www.zinavo.in | www.zinavo.co
Web Design, Development, Internet Marketing
Skype: zinavotechnolo...
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SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 1 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 2 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 3 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 4 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 5 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 6 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 7 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 8 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 9 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 10 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 11 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 12 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 13 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 14 SEO, SMO, Web Design, Development and Web Hosting Company Bangalore Slide 15
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SEO, SMO, Web Design, Development and Web Hosting Company Bangalore

  1. 1. SOCIAL MEDIA OPTIMIZATION R.BALAJI SEO
  2. 2. Introduction • Social Media Outlets and Communities to generate publicity to increase the awareness of product, brand or event. • Similar to SEO in that goal is to generate traffic and awareness for a website. • In SMO refers to optimizing a website sharing content in Social Media and Networking sites.
  3. 3. WHY SMO
  4. 4. WAY OF SMO • • • • • • • 1904 – Horse ► Car 1954 – Radio ► TV 1984 – Typewriter ► Word Processing 1994 – Phone ► Internet 2004 – Yellow Pages ► Search Engines 2009 – Newspapers ► Blogging 2010 – Advertising ► Social Media
  5. 5. Types of Social Media • RSS Feed – help to get your new updates, spread faster and indexing quickly of product / service and brand. • Social News and Bookmarking Sites – is a method for internet users to organize, store, manage and search resources online • Social Networking Sites – built for business and commercial with easy use such as Facebook, Twitter and Pinterest.
  6. 6. Relationship with SEO • SMO increase important of SEO, as SE increasingly utilize the recommend users of social networks. • When a webpage is shared or liked by user, it counts as a vote for webpage quality. • SE use vote according to rank website in SERP. • Focus on driving traffic from sources than SE, improve ranking also benefit of success SMO.
  7. 7. What In(SMO) It For Me? • Important external images • Connection to right people • Going spread – getting latest news • Create group – for internal communication
  8. 8. TWITTER • For quick and easy way to keep my finger on the pulse of brand / company • To keep up to date with company’s product, service or offer • To receive alerts related to developments within company association or organization • To receive free stuff or give way in exchange for information
  9. 9. Access • Personalize • Following process • Write Tweet – 140 Character only share with including images and link address. – Message visible to follower timeline – Message can be news, question, quote, relevant link, interactive message and re-tweet.
  10. 10. PINTEREST • • • • • Is a virtual pinboard Organize and share photos and videos in web Browse pinboard created by others & repin Can create groups & contribute to other group Everything exists - travel, hopes, dreams, adventures, interests, futures, pasts, humor • Digital way for people to do
  11. 11. What it had? • Blog – News ->Latest news – Tips ->Pin with friends, photos and videos – Pinterviews ->interview with top stars – Trends ->which contains lot of group what most people using right now
  12. 12. • Business – Get started ->set your business account and prepared to pin – Basics -> learn hoe o connect with pinners and pin like a process – Success stories -> see how other business on pinterest are doing it right – Tools -> introducing rich pins! Make your pins more useful
  13. 13. • Documentation – Pin it button -> people share your stuff by adding the pin it button to your site – Rich pins -> make your pins more useful to pinners by adding a few metetags to your sites – iOS pin it SDK -> people share your stuff on by adding pin it button to your iOS apps – Android pin it SDK -> people share your stuff on by adding the pin it button to your Android apps
  14. 14. • Tools • Simple utilities to make your website or app Pinterestready – Widget builder -> add a pin it button, follow button and widget to your site – Rich pin validator -> you have implemented rich pins now make sure they work
  15. 15. Thank You www.zinavo.com | www.zinavo.in | www.zinavo.co Web Design, Development, Internet Marketing Skype: zinavotechnologies IND: +91 80 3232 3100 | +91 89042 26774 USA: +1-213-233-1613 UK: +44-203-289-8924 Switzerland: +4-178-9210680 Mail: info@zinavo.com
  • bangalorewebguru

    Aug. 20, 2014
  • VIJENDRAGAREWAL

    Jul. 14, 2014
  • ZinavoTechnologies

    Dec. 25, 2013
  • balajizinavo

    Dec. 5, 2013
  • rcabit

    Dec. 5, 2013

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