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Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
2013
Focus Groups
for UX
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
Focus Groups for
Market Research
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Define User Requirements
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Define User Requirements
2. Design...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
Define User Requirements
• Quantify the target users...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
FOCUS
GROUPS
•Ask 8 people in a
cold conference
room...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
FOCUS
GROUPS
•Ask 8 people in a
cold conference
room...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
FOCUS
GROUPS
•Ask 8 people in a
cold conference
room...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
VS
FOCUS
GROUPS
•Ask 8 people in a
cold conference
r...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Define User Requirements
2. Design...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
VS
The Role of UX
1. Define User Requirements
2. Des...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
VS
The Role of UX
1. Define User Requirements
2. Des...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
VS
The Role of UX
1. Define User Requirements
2. Des...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Define User Requirements
2. Design...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Define User Requirements
2. Design...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Define User Requirements
2. Design...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Define User Requirements
2. Design...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Discovery
1. Design
1. Evaluate
Tr...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Discovery
1. Design
1. Evaluate
Tr...
2013
Focus Groups – The Root of All Evil (for UX)
By Rich Buttiglieri
The Role of UX
1. Discovery
1. Design
1. Evaluate
Tr...
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UXPA 2013 IGNITE: Focus Groups for UX - The Root of All Evil

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Part of a debate style presentation at UXPA Intl conference where 2 presenters argue for Focus Groups as a UX method and 2 presenters argue against Focus Groups as a UX method.

Veröffentlicht in: Design, Technologie, Business
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UXPA 2013 IGNITE: Focus Groups for UX - The Root of All Evil

  1. 1. Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri 2013 Focus Groups for UX
  2. 2. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri Focus Groups for Market Research
  3. 3. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements
  4. 4. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX
  5. 5. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri Define User Requirements • Quantify the target users • Research their task and work flows • Prioritize user needs The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX
  6. 6. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri FOCUS GROUPS •Ask 8 people in a cold conference room to recall their product needs SURVEYS & FIELD RESEARCH The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX VS
  7. 7. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri FOCUS GROUPS •Ask 8 people in a cold conference room to recall their product needs SURVEYS & FIELD RESEARCH •Go to their workplace and see for yourself The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX VS
  8. 8. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri FOCUS GROUPS •Ask 8 people in a cold conference room to recall their product needs SURVEYS & FIELD RESEARCH •Go to their workplace and see for yourself •Then survey the masses The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX VS
  9. 9. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri VS FOCUS GROUPS •Ask 8 people in a cold conference room to recall their product needs SURVEYS & FIELD RESEARCH •Go to their workplace and see for yourself •Then survey the masses The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX
  10. 10. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX FOCUS GROUPS •8 people sketching and card sorting ONLINE CS & TEAM DESIGN VS
  11. 11. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri VS The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX FOCUS GROUPS •8 people sketching and card sorting ONLINE CS & TEAM DESIGN •Hundreds card sorting online
  12. 12. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri VS The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX FOCUS GROUPS •8 people sketching and card sorting ONLINE CS & TEAM DESIGN •Hundreds card sorting online •Then conduct internal design charrette
  13. 13. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri VS The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX FOCUS GROUPS •8 people sketching and card sorting ONLINE CS & TEAM DESIGN •Hundreds card sorting online •Then conduct internal design charrette
  14. 14. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX FOCUS GROUPS USABILITY TEST VS
  15. 15. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX FOCUS GROUPS •Design Walkthrough with moderator driving USABILITY TEST VS
  16. 16. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX FOCUS GROUPS •Design Walkthrough with moderator driving USABILITY TEST •1x1 study of user behavior where the participant drives VS
  17. 17. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Define User Requirements 2. Design a Product’s UI 3. Evaluate a Product’s UX FOCUS GROUPS •Design Walkthrough with moderator driving USABILITY TEST •1x1 study of user behavior where the participant drives VS
  18. 18. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Discovery 1. Design 1. Evaluate Traditional Market UX Research
  19. 19. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Discovery 1. Design 1. Evaluate Traditional Market UX Research Surveys and Focus Groups Field Research eCard Sort and Focus Groups Design Charrette Usability Test Focus Groups
  20. 20. 2013 Focus Groups – The Root of All Evil (for UX) By Rich Buttiglieri The Role of UX 1. Discovery 1. Design 1. Evaluate Traditional Market UX Research Surveys and Focus Groups Field Research eCard Sort and Focus Groups Design Charrette Usability Test Focus Groups Focus Groups for UX =

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