1. RothAssociates, LLC
Strategic Marketing, Branding, Public Relations, Fundraising
Roth Associates is a seasoned specialty firm focused on marketing strategy, branding, public/
community relations and fundraising. Working with senior management and boards of directors,
we are able to effectively contribute to an organization’s long- and short-term objectives. Founded
by Rosalie Roth who has extensive experience working in marketing and advertising, corporate
environments (consumer and business-to-business) and the non-profit sector, the firm has
successfully developed and implemented strategic and integrated communications and new
business development programs across diversified industries. Working flexibly on a contract, part-
time or partnership basis, we provide a full range of services to corporate and non-profit clients.
Services
Marketing
• Strategic Marketing Plans
- Based on an objective analysis of your marketplace, and the challenges and opportunities
you face
- Strategies & tactics for audience and new business development
• Branding & Positioning
- Helping to strategically define your mission and carve out your unique point of difference
- Development of key messages, identity elements
• Advertising Campaigns
- Creative development, media analysis & placement, production services
• Market Research
• Promotions & Events Management
- Opening events, product introductions, traffic builders, incentive programs, press conferences
fundraisers, and more
• Collateral & Communications Materials
- Development of on-message brochures, annual reports, direct mail, case statements, websites, etc.
Community & Public Relations
• Public Relations
- Comprehensive abilities including crisis management, writing, press releases, media relations
- Community outreach, sponsorships , promotions, press conferences
• Corporate alignment with relevant cause related marketing opportunities
Special Events & Promotions
• Create the right format for the message and the audience—strategic planning to cultivate your market
• Full range of services and abilities to plan and execute any special event: new product introduction,
branding event, special opening, fundraiser/gala, corporate business development
Fundraising
• Get your “marketing ducks in a row” to effectively launch a fundraising effort
• Creative solutions to fundraising -- annual fund drives, special events, corporate solicitations,
sponsorship packages, audience cultivation, case statements and more
• Grantwriting

2. Think about some of these questions:
- Does your organization distinguish itself from the competition? Have you found
your unique niche in the marketplace? Do you know how to tell your “story”?
- Does your marketing effort stay everlastingly at it to create a brand? What is your
image in the marketplace—are perceptions reality? Are your communications
elements consistent in look, tone & feel across all touch points?
- Does your organization know the merits of reaching out to the community to give
back? Do you understand the value of partnerships/sponsorships/alliances, cause-
related marketing and social entrepreneurism?
- Can you create a special event/opening or promotion that is unique, relevant
and meaningful to your mission? And, if it’s a fundraiser, do you know how to
maximize profits?
- Does your organization reward customer loyalty and maximize customer
retention?
- How well do you know your customers and prospects? Can you effectively reach
them? Are your programs and products geared to meet their needs or are they
focused on your internal operational abilities? Do you offer competitive features and
value added benefits?
- Do you understand the potential impact of your website and how technology
can enhance and increase your business?
- If your organization is a non-profit do you understand the critical relationship
between marketing and development? Are your “marketing ducks” in a row before
you begin to launch a fundraising campaign?
RothAssociates can help find the answers.
Partial Client/Experience List MDR Associates
Billings Forge Community Works NewAlliance Bank
The Children’s Museum Rowenta
Capital Workforce Partners Savers Bank
CIGNA Savings Bank of Manchester
ConnectiCare SBM Charitable Foundation, Inc.
Connecticut Mutual SNET
Hartford Parking Authority The Stanley Works
Konover & Associates Wadsworth Atheneum Museum of Art
The Matos Group The Wiremold Company
Community Involvement
Alzheimer Association Connecticut Chapter
Center for Children’s Advocacy Literacy Volunteers of Greater Hartford
Hartford Art School/University of Hartford Loomis Chaffee School
Hartford Foundation for Public Giving Real Artways
Hartford Stage Renbrook School
RothAssociates, LLC
Strategic Marketing, Branding, Public Relations, Fundraising

3. Rosalie Roth, Principal
79 Bloomfield Avenue
West Hartford, CT 06105
860.232.4014 voice 860.657.6815 cell 860.523.7563 fax rbrroth@aol.com
http://www.linkedin.com/pub/rosalie-roth/4/12b/a37