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Designing Innovation:
The MVP in Complex Environments
Rob Keefer
@rbkeefer
pomiet.com @rbkeefer
Big Idea
Strategically dismantle existing system
and replace it with a better mousetrap
pomiet.com @rbkeefer
Theory of Constraints
Eliyahu Goldratt, 1986
pomiet.com @rbkeefer
pomiet.com @rbkeefer
pomiet.com @rbkeefer
pomiet.com @rbkeefer
pomiet.com @rbkeefer
Minimum Viable Product
Eric Ries, 2011
pomiet.com @rbkeefer
Minimum Viable Product
Measure
Product
Build
Ideas
Learn
Data
pomiet.com @rbkeefer
Minimum Viable Product
Register
pomiet.com @rbkeefer
Minimum Viable Product
Register
We’re sorry, the site is
currently down. Please try
back another time.
pomiet.com @rbkeefer
Minimum Viable Product
Measure
Product
Build
Ideas
Learn
Data
pomiet.com @rbkeefer
Business Goals
I wish I knew ...
We need to do ...
Capture Goal Statements:
pomiet.com @rbkeefer
Update
Mailing List
Business Goals
Manage
Banks /
Accounts
Manage
Lenders
Reconcile
Payments
Collect
...
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
Manage
Banks /
Accounts
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
Update
Mailing List
Manage
Banks /
Accounts
Collect
Payments
Manag...
pomiet.com @rbkeefer
Business Goals
Business Value
Risk
Update
Mailing List
Manage
Banks /
Accounts
Manage
Lenders
Reconci...
pomiet.com @rbkeefer
MVP Application
Collect Electronic Payments from one bank
Reconcile Electronic Payments with one bank...
pomiet.com @rbkeefer
Workflow AnalysisComplexity
WorkflowSimplest
Most
Complex
Step 3 in
Workflow
Step 2 in
Workflow
Step ...
pomiet.com @rbkeefer
Workflow AnalysisComplexity
WorkflowSimplest
Most
Complex
Proceed To
Next Room
Decide
Where to Go
Rea...
pomiet.com @rbkeefer
Workflow AnalysisComplexity
WorkflowSimplest
Most
Complex
IT Update
Price Info
Notify of
New Item
Req...
pomiet.com @rbkeefer
Workflow AnalysisComplexity
WorkflowSimplest
Most
Complex
IT Update
Price Info
Notify of
New Item
Req...
pomiet.com @rbkeefer
MVP Application
Web application to support updates
Rules engine to enforce regulations
3 Weeks
6 Week...
pomiet.com @rbkeefer
pomiet.com @rbkeefer
Big Idea
Strategically dismantle existing system
and replace it with a better mousetrap
pomiet.com @rbkeefer
Continue the Conversation
Rob Keefer, PhD
Rob.Keefer@pomiet.com
@rbkeefer
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MVP in Complex Environments

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Consideration of Minimum Viable Product (MVP) is critical for startups, but how does this concept apply in large organizations? This question begins to be answered in this presentation on how to apply the concepts of MVP with a set of tools that work in both the startup and large organization.

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MVP in Complex Environments

  1. 1. Designing Innovation: The MVP in Complex Environments Rob Keefer @rbkeefer
  2. 2. pomiet.com @rbkeefer Big Idea Strategically dismantle existing system and replace it with a better mousetrap
  3. 3. pomiet.com @rbkeefer Theory of Constraints Eliyahu Goldratt, 1986
  4. 4. pomiet.com @rbkeefer
  5. 5. pomiet.com @rbkeefer
  6. 6. pomiet.com @rbkeefer
  7. 7. pomiet.com @rbkeefer
  8. 8. pomiet.com @rbkeefer Minimum Viable Product Eric Ries, 2011
  9. 9. pomiet.com @rbkeefer Minimum Viable Product Measure Product Build Ideas Learn Data
  10. 10. pomiet.com @rbkeefer Minimum Viable Product Register
  11. 11. pomiet.com @rbkeefer Minimum Viable Product Register We’re sorry, the site is currently down. Please try back another time.
  12. 12. pomiet.com @rbkeefer Minimum Viable Product Measure Product Build Ideas Learn Data
  13. 13. pomiet.com @rbkeefer Business Goals I wish I knew ... We need to do ... Capture Goal Statements:
  14. 14. pomiet.com @rbkeefer Update Mailing List Business Goals Manage Banks / Accounts Manage Lenders Reconcile Payments Collect Payments
  15. 15. pomiet.com @rbkeefer Business Goals Business Value Risk
  16. 16. pomiet.com @rbkeefer Business Goals Business Value Risk
  17. 17. pomiet.com @rbkeefer Business Goals Business Value Risk
  18. 18. pomiet.com @rbkeefer Business Goals Business Value Risk Manage Banks / Accounts
  19. 19. pomiet.com @rbkeefer Business Goals Business Value Risk Update Mailing List Manage Banks / Accounts Collect Payments Manage Lenders Reconcile Payments
  20. 20. pomiet.com @rbkeefer Business Goals Business Value Risk Update Mailing List Manage Banks / Accounts Manage Lenders Reconcile Payments Collect Payments
  21. 21. pomiet.com @rbkeefer MVP Application Collect Electronic Payments from one bank Reconcile Electronic Payments with one bank 3 Weeks 6 Weeks Add multiple banks to collection/reconciliation 6 Weeks Prepare for production release 3 Weeks FOCUS: Interaction with the bank. 18 Weeks
  22. 22. pomiet.com @rbkeefer Workflow AnalysisComplexity WorkflowSimplest Most Complex Step 3 in Workflow Step 2 in Workflow Step 1 in Workflow Design Idea Design Idea Design Idea Design Idea Design Idea and then … and then … Design Idea
  23. 23. pomiet.com @rbkeefer Workflow AnalysisComplexity WorkflowSimplest Most Complex Proceed To Next Room Decide Where to Go Read Description Conference Mobile App Printed Brochure Intuitively Choose Venue Specific GPS Follow Signs and then … and then …
  24. 24. pomiet.com @rbkeefer Workflow AnalysisComplexity WorkflowSimplest Most Complex IT Update Price Info Notify of New Item Request Change Monitor Changes Update on Web App Update on Portal Approve on Web App Maint. Info in Web App and then … and then …
  25. 25. pomiet.com @rbkeefer Workflow AnalysisComplexity WorkflowSimplest Most Complex IT Update Price Info Notify of New Item Request Change Monitor Changes Update on Web App Update on Portal and then … and then … Approve on Web App Maint. Info in Web App
  26. 26. pomiet.com @rbkeefer MVP Application Web application to support updates Rules engine to enforce regulations 3 Weeks 6 Weeks Ingest/Output spreadsheets for processing 3 Weeks Prepare for production release 3 Weeks FOCUS: Remove manual QA Process. 15 Weeks
  27. 27. pomiet.com @rbkeefer
  28. 28. pomiet.com @rbkeefer Big Idea Strategically dismantle existing system and replace it with a better mousetrap
  29. 29. pomiet.com @rbkeefer Continue the Conversation Rob Keefer, PhD Rob.Keefer@pomiet.com @rbkeefer

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