Design Innovation

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Rob Keefer

A Practical Guide to Delivering like a Startup in a Complex Environment

Technology

Designing Innovation:
The MVP in Complex Environments
Rob Keefer
@rbkeefer

pomiet.com@rbkeefer @pomiet
Big Idea
Strategically dismantle existing system
and replace it with a better mousetrap

pomiet.com@rbkeefer @pomiet
Theory of Constraints
Eliyahu Goldratt, 1986

pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Eric Ries, 2011

pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Measure
Product
Build
Ideas
Learn
Data

pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Register

pomiet.com@rbkeefer @pomiet
Minimum Viable Product
Register
We’re sorry, the site is
currently down. Please try
back another time.

pomiet.com@rbkeefer @pomiet
Business Goals
I wish I knew ...
We need to do ...
Capture Goal Statements:

pomiet.com@rbkeefer @pomiet
Update
Mailing List
Business Goals
Manage
Banks /
Accounts
Manage
Lenders
Reconcile
Payments
Collect
Payments

pomiet.com@rbkeefer @pomiet
Business Goals
Business Value
Risk

pomiet.com@rbkeefer @pomiet
Business GoalsRisk
Business Value

pomiet.com@rbkeefer @pomiet
Business Value
Business GoalsRisk
Manage
Banks /
Accounts

pomiet.com@rbkeefer @pomiet
Business Value
Business Goals
Update
Mailing List
Risk
Manage
Banks /
Accounts
Collect
Payments
Manage
Lenders Reconcile
Payments

pomiet.com@rbkeefer @pomiet
Manage
Banks /
Accounts
Collect
Payments
Business GoalsRisk
Business Value
Update
Mailing List
Manage
Lenders Reconcile
Payments

pomiet.com@rbkeefer @pomiet
MVP Application
Collect Electronic Payments from one bank
Reconcile Electronic Payments with one bank
3 Weeks
6 Weeks
Add multiple banks to collection/reconciliation 6 Weeks
Prepare for production release 3 Weeks
FOCUS: Interaction with the bank.
18 Weeks

pomiet.com@rbkeefer @pomiet
System Dependencies
System 1 System 2 System 3
System 1
System 2
System 3

pomiet.com@rbkeefer @pomiet
System Dependencies
Electrical
System
Lighting
System
Sound System
Electrical
System
Lighting
System
Sound System

pomiet.com@rbkeefer @pomiet
System Dependencies
Annuity
Records
Plan Rules Plan Detail
Annuity
Records
Plan Rules
Plan Detail
XX
X

pomiet.com@rbkeefer @pomiet
System Dependencies
Architecture
Layer 1
Feature
Critical
Architecture Layer
Feature
Feature
Feature
Feature
Feature
Architecture
Layer 2
Architecture
Layer 3

pomiet.com@rbkeefer @pomiet
System Dependencies
Annuity
Records
Critical
Architecture Layer
Guarantees
Demogr.
Regulations
Tax
Regulations
Plan
Description
Plan Types
Plan Rules Plan Details

pomiet.com@rbkeefer @pomiet
MVP Application
Manually update plan descriptions/types
Encode demographic regulations
6 Weeks
6 Weeks
Enforce demographic regulations on plans 6 Weeks
Push into UAT environment 3 Weeks
FOCUS: Break dependency on plan detail.
21 Weeks

pomiet.com@rbkeefer @pomiet
Workflow AnalysisComplexity
Workflow
Simplest
Most
Complex
Step 3 in
Workflow
Step 2 in
Workflow
Step 1 in
Workflow
Design Idea
Design Idea Design Idea
Design Idea
Design Idea
and then … and then …
Design Idea

pomiet.com@rbkeefer @pomiet
Workflow AnalysisComplexity
Workflow
Simplest
Most
Complex
Proceed To
Next Room
Decide
Where to Go
Read
Description
Conference
Mobile App
Printed
Brochure
Intuitively
Choose
Venue
Specific GPS
Follow
Signs
and then … and then …

pomiet.com@rbkeefer @pomiet
Workflow AnalysisComplexity
Workflow
Simplest
Most
Complex
IT Update
Price Info
Notify of
New Item
Request
Change
Monitor
Changes
Update on
Web App
Update on
Portal
Approve on
Web App
Maint. Info
in Web App
and then … and then …

pomiet.com@rbkeefer @pomiet
MVP Application
Web application to support updates
Rules engine to enforce regulations
3 Weeks
6 Weeks
Ingest/Output spreadsheets for processing 3 Weeks
Prepare for production release 3 Weeks
FOCUS: Remove manual QA Process.
15 Weeks

pomiet.com@rbkeefer @pomiet
Continue the Conversation
Rob Keefer, PhD
Rob.Keefer@pomiet.com
@rbkeefer

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1. Designing Innovation: The MVP in Complex Environments Rob Keefer @rbkeefer

2. pomiet.com@rbkeefer @pomiet

3. pomiet.com@rbkeefer @pomiet

4. pomiet.com@rbkeefer @pomiet

5. pomiet.com@rbkeefer @pomiet Big Idea Strategically dismantle existing system and replace it with a better mousetrap

6. pomiet.com@rbkeefer @pomiet Theory of Constraints Eliyahu Goldratt, 1986

7. pomiet.com@rbkeefer @pomiet

8. pomiet.com@rbkeefer @pomiet

9. pomiet.com@rbkeefer @pomiet

10. pomiet.com@rbkeefer @pomiet

11. pomiet.com@rbkeefer @pomiet

12. pomiet.com@rbkeefer @pomiet Minimum Viable Product Eric Ries, 2011

13. pomiet.com@rbkeefer @pomiet Minimum Viable Product Measure Product Build Ideas Learn Data

14. pomiet.com@rbkeefer @pomiet Minimum Viable Product Register

15. pomiet.com@rbkeefer @pomiet Minimum Viable Product Register We’re sorry, the site is currently down. Please try back another time.

16. pomiet.com@rbkeefer @pomiet Minimum Viable Product Measure Product Build Ideas Learn Data

17. pomiet.com@rbkeefer @pomiet

18. pomiet.com@rbkeefer @pomiet Business Goals I wish I knew ... We need to do ... Capture Goal Statements:

19. pomiet.com@rbkeefer @pomiet Update Mailing List Business Goals Manage Banks / Accounts Manage Lenders Reconcile Payments Collect Payments

20. pomiet.com@rbkeefer @pomiet Business Goals Business Value Risk

21. pomiet.com@rbkeefer @pomiet Business Goals Business Value Risk

22. pomiet.com@rbkeefer @pomiet Business GoalsRisk Business Value

23. pomiet.com@rbkeefer @pomiet Business Value Business GoalsRisk Manage Banks / Accounts

24. pomiet.com@rbkeefer @pomiet Business Value Business Goals Update Mailing List Risk Manage Banks / Accounts Collect Payments Manage Lenders Reconcile Payments

25. pomiet.com@rbkeefer @pomiet Manage Banks / Accounts Collect Payments Business GoalsRisk Business Value Update Mailing List Manage Lenders Reconcile Payments

26. pomiet.com@rbkeefer @pomiet MVP Application Collect Electronic Payments from one bank Reconcile Electronic Payments with one bank 3 Weeks 6 Weeks Add multiple banks to collection/reconciliation 6 Weeks Prepare for production release 3 Weeks FOCUS: Interaction with the bank. 18 Weeks

27. pomiet.com@rbkeefer @pomiet

28. pomiet.com@rbkeefer @pomiet System Dependencies System 1 System 2 System 3 System 1 System 2 System 3

29. pomiet.com@rbkeefer @pomiet System Dependencies Electrical System Lighting System Sound System Electrical System Lighting System Sound System

30. pomiet.com@rbkeefer @pomiet System Dependencies Electrical System Lighting System Sound System Electrical System Lighting System Sound System X X

31. pomiet.com@rbkeefer @pomiet System Dependencies Annuity Records Plan Rules Plan Detail Annuity Records Plan Rules Plan Detail XX X

32. pomiet.com@rbkeefer @pomiet System Dependencies Annuity Records Plan Rules Plan Detail Annuity Records Plan Rules Plan Detail XX X

33. pomiet.com@rbkeefer @pomiet

34. pomiet.com@rbkeefer @pomiet System Dependencies Architecture Layer 1 Feature Critical Architecture Layer Feature Feature Feature Feature Feature Architecture Layer 2 Architecture Layer 3

35. pomiet.com@rbkeefer @pomiet System Dependencies Annuity Records Critical Architecture Layer Guarantees Demogr. Regulations Tax Regulations Plan Description Plan Types Plan Rules Plan Details

36. pomiet.com@rbkeefer @pomiet System Dependencies Annuity Records Critical Architecture Layer Guarantees Demogr. Regulations Tax Regulations Plan Description Plan Types Plan Rules Plan Details

37. pomiet.com@rbkeefer @pomiet MVP Application Manually update plan descriptions/types Encode demographic regulations 6 Weeks 6 Weeks Enforce demographic regulations on plans 6 Weeks Push into UAT environment 3 Weeks FOCUS: Break dependency on plan detail. 21 Weeks

38. pomiet.com@rbkeefer @pomiet

39. pomiet.com@rbkeefer @pomiet Workflow AnalysisComplexity Workflow Simplest Most Complex Step 3 in Workflow Step 2 in Workflow Step 1 in Workflow Design Idea Design Idea Design Idea Design Idea Design Idea and then … and then … Design Idea

40. pomiet.com@rbkeefer @pomiet Workflow AnalysisComplexity Workflow Simplest Most Complex Proceed To Next Room Decide Where to Go Read Description Conference Mobile App Printed Brochure Intuitively Choose Venue Specific GPS Follow Signs and then … and then …

41. pomiet.com@rbkeefer @pomiet Workflow AnalysisComplexity Workflow Simplest Most Complex IT Update Price Info Notify of New Item Request Change Monitor Changes Update on Web App Update on Portal Approve on Web App Maint. Info in Web App and then … and then …

42. pomiet.com@rbkeefer @pomiet Workflow AnalysisComplexity Workflow Simplest Most Complex IT Update Price Info Notify of New Item Request Change Monitor Changes Update on Web App Update on Portal Approve on Web App Maint. Info in Web App and then … and then …

43. pomiet.com@rbkeefer @pomiet MVP Application Web application to support updates Rules engine to enforce regulations 3 Weeks 6 Weeks Ingest/Output spreadsheets for processing 3 Weeks Prepare for production release 3 Weeks FOCUS: Remove manual QA Process. 15 Weeks

44. pomiet.com@rbkeefer @pomiet

45. pomiet.com@rbkeefer @pomiet

46. pomiet.com@rbkeefer @pomiet Big Idea Strategically dismantle existing system and replace it with a better mousetrap

47. pomiet.com@rbkeefer @pomiet Continue the Conversation Rob Keefer, PhD Rob.Keefer@pomiet.com @rbkeefer

Design Innovation

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