The document outlines an agenda for a brainstorming session on brain sketching led by Rob Keefer. It includes exercises where participants collaboratively generate and develop design ideas through structured techniques like writing stories sentence-by-sentence and designing interfaces for apps. The techniques are meant to foster deferred judgement, systematic layering of ideas, dissolve ownership and distribute contributions among the group.

1. Rob Keefer, PhD
@rbkeefer
Brain Sketching

2. pomiet.com @rbkeefer
Agenda
Introduction / Warm up
Collaborative Design
Brain Sketching Exercises
Wrap up

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Introduction
Story writing instructions:
• Write one sentence at the top of your paper.
• Hand the paper to the person at your left.
• Write the next sentence of the story.
• Fold the top of the paper down so that all sentences are
covered except for the sentence you wrote.
• Hand the paper to the person at your left.
Write a Story:

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Time to React
What is your initial reaction to this exercise?
Let’s read some stories.

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Silent Brain Storming
Generate ideas in Silence
Process ideas Out Loud.

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Brain Sketching
Design the home screen of
an application for
teenagers to track their
screen time (TV, Movies,
Video Games, etc.) on their
mobile device.

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Time to React
What is your initial reaction to this exercise?
Who will walk us through their design?

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Collaborative Design
• Forces Deferred Judgement
• Systematic Layering of Ideas
• Dissolves Personal Ownership
• Distributes Visible Contributions
Four Reasons this works:

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Brain Sketching
Design the dashboard of a
web application that
tracks a patient’s records
throughout a long-term
illness (from the patient’s
perspective.)

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Time to React
What is your initial reaction to this exercise?
Who will walk us through their design?

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Brain Sketching
Design the visit detail of a
web application that
tracks a patient’s records
throughout a long-term
illness (from the patient’s
perspective.)

12. pomiet.com @rbkeefer
Silent Brain Storming
Generate ideas in Silence
Process ideas Out Loud.

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Lean Coffee

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Thoughts?
Discussions / Questions

15. Rob Keefer, PhD
@rbkeefer
Thank you for attending