A presentation on why traditional media is ineffective and how Social Media and In Bound Marketing is the new alternative.

1. MAKE YOUR WEBSITE GENERATE MORE LEADS

2. Outbound Marketing

3. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson

4. Marketing Has Changed 1950 - 2000 2000 - 2050

5. Inbound Marketing Blog SEO Social Media

7. What HubSpot Software Does

9. Of Course You’re Skeptical

11. Today: Social Media Matters, Too

13. Convert with Micro Sites Target Market Website Visitors Leads Opportunities Customers Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads). A cost becomes a benefit.

14. http://Twitter.Grader.com

15. http://Facebook.Grader.com

16. Track Referrals Twitter (5.1%) Webinars (9%)

17. Measure the Whole Funnel Website Visitors Customers

18. How to Track Your Funnel Track visitors. Track leads. Track customers.

19. Track Conversions Traffic to HubSpot.com Selected Channels Visitors Leads Conversion Customers Net Conversion Twitter 3,289 554 17% 12 0.4% Facebook 504 75 15% 6 1.2% Stumbleupon 511 28 5% 1 0.2%

20. Final Thoughts …

21. Build Leverage

22. Too Many Pieces to Put Together! d.j.k. on flickr

23. We Help Put the Pieces Together