Design thinking. HBO, Pepsi-Cola and the World Bank use it. Harvard, Oxford and Stanford teach it. The computer mouse and iPod resulted from it. So what is it?
Design thinking is a human-centered methodology that harnesses creativity, produces valuable ideas quickly and generates products and services based on people’s needs and wants. A proven approach to solve tricky problems, it is a powerful tool that, when used effectively, can be the foundation for uncovering new opportunities and driving business forward.
This presentation covers the main principles and stages in the process of design thinking.