SlideShare ist ein Scribd-Unternehmen logo
1 von 32
FEED:The 2009 Razorfish Digital Brand Experience Report,[object Object],Garrick Schmitt, Group Vice President, Experience Planning,[object Object],Email: garrick.schmitt@razorfish.com,[object Object],Twitter: @gschmitt,[object Object]
Experience Matters.,[object Object],2,[object Object]
HELLO,[object Object],3,[object Object]
How Do Consumers Engage With Brands In An Increasingly Digital World?,[object Object]
THE DETAILS,[object Object],5,[object Object]
Meet The “Connected Consumer”,[object Object],In August 2009 Razorfish surveyed 1,000 U.S. “connected consumers”*:,[object Object],Broadband access,[object Object],Spent $150 online in the past six     months (travel, Netflix, tickets, Amazon, etc.),[object Object],Visited a community site (MySpace, YouTube, Facebook, Yelp, etc.),[object Object],Consumed or created some form of digital media such as photos, videos, music or news,[object Object],WHAT IS YOUR AGE?,[object Object],WHICH OF THE FOLLOWING BEST DESCRIBES YOUR COMBINED HOUSEHOLD INCOME?,[object Object],6,[object Object],*	This equates roughly to the U.S. broadband population which is about 200m based on the Pew Internet and American Life Project.,[object Object]
READ THIS,[object Object]
Yes, You Can Build A Brand Online. You Have No Choice,[object Object],Marketers have never thought of digital as a wonderful place to build a brand, but they should:,[object Object],65% of consumers have had a digital experience change their opinion about a brand,[object Object],97% of them report that experience influencing whether or not they purchased a product or service from that brand,[object Object],HAS AN EXPERIENCE YOU HAVE HAD ONLINE EVER CHANGED YOUR OPINION (EITHER POSITIVELY OR NEGATIVELY) ABOUT A BRAND OR THE PRODUCTS AND SERVICES IT OFFERS?,[object Object],HAS THAT EXPERIENCE INFLUENCED WHETHER OR NOT YOU PURCHASED A PRODUCT OR SERVICE FROM THE BRAND?,[object Object],8,[object Object]
Actions Speak Louder Than Advertising,[object Object],Branded experience are the new advertising. And consumers are increasingly hungry for them, sometimes ravenously so:,[object Object],97% have searched for a brand online,[object Object],77% have watched a     commercial on YouTube,[object Object],69% have read a corporate blog,[object Object],65% have played a branded, browser-based game.,[object Object],73% have posted a product or brand review on a site like Amazon, Facebook or Twitter,[object Object],PLEASE RATE THE FREQUENCY OF WHICH YOU DO THE FOLLOWING:,[object Object],9,[object Object]
Brand Culture Or Fan Culture?,[object Object],Conventional wisdom holds that consumers don’t want brands encroaching on their social lives – but that’s just not true:,[object Object],76% of consumers welcomed brand advertising on social networks (FEED, 2008),[object Object],40% of consumers “friended” a brand on Facebook and/or MySpace,[object Object],26% of consumers have “followed” a brand on Twitter,[object Object],HAVE YOU EVER “FRIENDED” A BRAND ON FACEBOOK OR MYSPACE?,[object Object],HAVE YOU EVER FOLLOWED A BRAND ON TWITTER?,[object Object],10,[object Object]
The Outlet Malls Of Tomorrow? Facebook, MySpace & Twitter,[object Object],Marketers shouldn’t assume that consumers are as passionate about their brands as they are: Consumers don’t want a conversation with brands – they want deals.,[object Object],11,[object Object],[object Object]
37% of consumers who “friended” a brand on Facebook and/or MySpace do so for dealsWHAT IS THE PRIMARY REASON YOU FOLLOW A BRAND ON TWITTER?,[object Object]
Bottom Line: Digital Brand Experiences Create Customers,[object Object],Digital is not simply an “awareness” or CRM play, it’s a customer-creation play. The overwhelming majority of consumers who engage with a brand online move from passive “receivers” to advocates almost instantly :,[object Object],12,[object Object],[object Object]
98% show increased consideration
97% will more likely purchase a product
96% may recommend the brand to their friendsWHEN YOU HAVE PARTICIPATED IN A BRAND-SPONSORED CONTEST OR SWEEPSTAKES, DOES IT GENERALLY DO THE FOLLOWING:,[object Object]
DIGITAL PRIMACY,[object Object],13,[object Object]
Consumers Turning First, Foremost To Digital,[object Object],According to Forrester consumers now spend nearly as much time online as they do watching TV*. We found that their technical fluency is far greater than most believe:,[object Object],57% of consumers actively customize their homepages,[object Object],84% share links or bookmarks,[object Object],55% subscribe to RSS feeds,[object Object],33% get their news from Facebook,[object Object],20% get their news from Twitter,[object Object],PLEASE RATE THE FREQUENCY OF WHICH YOU DO THE FOLLOWING:,[object Object],14,[object Object],*Forrester 2009 North American Technographics Survey,[object Object]
Mobile Internet Service Use Skyrocketing,[object Object],Mobile Internet services are being consumed broadly. Majority of consumers own a smartphone and use it actively.,[object Object],15,[object Object],[object Object]
50% have downloaded an app for their phone
30% have interacted with an ad banner on their phoneWHAT TYPE OF SMARTPHONE DO YOU HAVE?,[object Object]
Connected Consumers Are The New Mainstream,[object Object],16,[object Object],THE TECHNOLOGY ADOPTION CURVE,[object Object]
BRANDCULTURE,[object Object],17,[object Object]
Are Consumers Really In Control?,[object Object],Conventional wisdom says that every generation of consumer grows smarter, shrewder and more immune to marketing. But that’s not true – consumers are actively choosing to engage with brands, everywhere.,[object Object],40% have “friended” a brand on Facebook and/or MySpace,[object Object],26% have “followed” a brand on Twitter,[object Object],77% have watch an advert on YouTube,[object Object],69% have read a corporate blog post,[object Object],73% have posted a review of a brand on a site like Amazon or Yelp,[object Object],52% have blogged about brand’s product or service,[object Object],PLEASE RATE THE FREQUENCY OF WHICH YOU DO THE FOLLOWING:,[object Object],18,[object Object]
Facebook And Twitter Creating Fan Culture For Brands,[object Object],After deals, the main reason consumers “friend” a brand? Because they *really* are a fan (or a customer, at least). Social media platforms are proving to be customer service platforms.,[object Object],33% friend a brand on Facebook/ MySpace because they are a customer,[object Object],24% follow a brand on Twitter because they are a current customer,[object Object],23% follow a brand on Twitter for “interesting or engaging” content, which shows promise for a new type of relationship,[object Object],WHEN YOU “FRIEND” A BRAND ON FACEBOOK OR MYSPACE, DOES IT GENERALLY DO THE FOLLOWING?,[object Object],WHEN YOU FOLLOW A BRAND ON TWITTER, DOES IT GENERALLY DO THE FOLLOWING?,[object Object],19,[object Object]
Fans And The Future Of The Marketing Funnel,[object Object],Brand culture and fan culture are dramatically reshaping the traditional funnel as consumers leap from experience to advocacy (or the inverse) almost instantly.,[object Object],70% have participated in a brand-sponsored contest,[object Object],24% have produced content to participate in a contest,[object Object],26% have attended a brand sponsored event, such as Nike’s Human Race,[object Object],24% have downloaded a branded application for their mobile phone,[object Object],HAVE YOU EVER PARTICIPATED IN A BRAND-SPONSORED CONTEST OR SWEEPSTAKES?,[object Object],WHEN YOU HAVE PARTICIPATED IN A BRAND-SPONSORED CONTEST OR SWEEPSTAKES, DOES IT GENERALLY DO THE FOLLOWING?,[object Object],20,[object Object]
Experiences Not Only Build Brands, They Make Or Break Them,[object Object],Amazon, Google, Facebook, Apple and Nike are all experiential brands that know consumer preference isn’t formed in reaction to a message, but to a series of experiences over time. There’s good reason. Of consumers who interact:,[object Object],97% report increased brand awareness,[object Object],98% show increased consideration,[object Object],97% will more likely purchase a product,[object Object],96% may recommend the brand to their friends,[object Object],21,[object Object]
THE,[object Object],BOTTOM ,[object Object],LINE,[object Object],22,[object Object]
Getting To The Bottom Of Brand Engagement,[object Object],Everyone is chasing after a metric to define brand engagement. Millward Brown says “digital consumers” have 15% stronger relationships with brands. The Altimeter Group attempts to correlate social media activity to financial performance, citing Dell, Starbucks and eBay as leaders.,[object Object],We at Razorfish took a different tack: we simply wanted to know if there was any direct correlation between a consumer’s digital interaction with a brand and their likelihood to purchase a specific product or service.,[object Object],23,[object Object]
Digital Experience Create Customers,[object Object],The answer was a resounding “yes”. Experiences have a much greater influence over brand affinity and consumer purchasing than even we anticipated:,[object Object],65%of consumers have had a digital experience change their opinion about a brand. ,[object Object],97%of those report that experience influencing whether or not they purchased a product or service from that brand.,[object Object],64% of consumer report making a first purchase from a brand because of digital experience (e.g. website, banner, etc.) ,[object Object],HAS AN EXPERIENCE YOU HAVE HAD ONLINE EVER CHANGED YOUR OPINION (EITHER POSITIVELY OR NEGATIVELY) ABOUT A BRAND OR THE PRODUCTS AND SERVICES IT OFFERS,[object Object],24,[object Object],HAS THAT EXPERIENCE INFLUENCED WHETHER OR NOT YOU PURCHASED A PRODUCT OR SERVICE FROM THE BRAND?,[object Object],HAVE YOU EVER MADE YOUR FIRST PURCHASE FROM A BRAND BECAUSE OF A DIGITAL EXPERIENCE (E.G., A WEB SITE, MICROSITE, MOBILE COUPON, EMAIL)?,[object Object]
Five Brands That Are Excelling In An Experience-Driven World…,[object Object]
1. UNIQLO: Japanese Retailer Surprises And Delights Audiences With Every Interaction,[object Object],26,[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer
 
Marketing fact vs Marketing fantasy
Marketing fact vs Marketing fantasyMarketing fact vs Marketing fantasy
Marketing fact vs Marketing fantasyHubSpot
 
Digital marketing basics and trends
Digital marketing basics and trendsDigital marketing basics and trends
Digital marketing basics and trendsPriyanka Sharma
 
NZ Digital Marketing Trends 2016 - Presentation
NZ Digital Marketing Trends 2016 - PresentationNZ Digital Marketing Trends 2016 - Presentation
NZ Digital Marketing Trends 2016 - PresentationUbiquityNewZealand
 
Deep Social: The Next Phase of Social Media
Deep Social: The Next Phase of Social MediaDeep Social: The Next Phase of Social Media
Deep Social: The Next Phase of Social MediaOgilvy Consulting
 
Influencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C BrandsInfluencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C BrandsHarsha MV
 
Monologue to Dialogue Social Media And Digital Marketing MWalsh
Monologue to Dialogue Social Media And Digital Marketing MWalshMonologue to Dialogue Social Media And Digital Marketing MWalsh
Monologue to Dialogue Social Media And Digital Marketing MWalshMartin Walsh
 
Influencer Fraud The Influencer Marketing Manager's Playbook
Influencer Fraud The Influencer Marketing Manager's PlaybookInfluencer Fraud The Influencer Marketing Manager's Playbook
Influencer Fraud The Influencer Marketing Manager's PlaybookHarsha MV
 
Digital Marketing for Business
Digital Marketing for BusinessDigital Marketing for Business
Digital Marketing for BusinessJason Baumann
 
Digital marketing trends
Digital marketing trendsDigital marketing trends
Digital marketing trendskunzitegroup
 
Digital marketing-overview-5-3
Digital marketing-overview-5-3Digital marketing-overview-5-3
Digital marketing-overview-5-3RAHUL CHAVAN
 
Go to-market Strategy for a Leading Leisure Travel Company in U.K
Go to-market Strategy for a Leading Leisure Travel Company in U.KGo to-market Strategy for a Leading Leisure Travel Company in U.K
Go to-market Strategy for a Leading Leisure Travel Company in U.KAbhishek Sinha
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factssaranshjain50
 

Was ist angesagt? (20)

eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for MarketerseMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers
 
The Future Of Digital Marketing, Search & Social Marketing
The Future Of Digital Marketing, Search & Social MarketingThe Future Of Digital Marketing, Search & Social Marketing
The Future Of Digital Marketing, Search & Social Marketing
 
2016 marketing trends
2016 marketing trends2016 marketing trends
2016 marketing trends
 
Digital + Marketing 101
Digital + Marketing 101Digital + Marketing 101
Digital + Marketing 101
 
Marketing fact vs Marketing fantasy
Marketing fact vs Marketing fantasyMarketing fact vs Marketing fantasy
Marketing fact vs Marketing fantasy
 
Digital marketing basics and trends
Digital marketing basics and trendsDigital marketing basics and trends
Digital marketing basics and trends
 
NZ Digital Marketing Trends 2016 - Presentation
NZ Digital Marketing Trends 2016 - PresentationNZ Digital Marketing Trends 2016 - Presentation
NZ Digital Marketing Trends 2016 - Presentation
 
Deep Social: The Next Phase of Social Media
Deep Social: The Next Phase of Social MediaDeep Social: The Next Phase of Social Media
Deep Social: The Next Phase of Social Media
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Influencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C BrandsInfluencer Marketing Playbook - D2C Brands
Influencer Marketing Playbook - D2C Brands
 
Monologue to Dialogue Social Media And Digital Marketing MWalsh
Monologue to Dialogue Social Media And Digital Marketing MWalshMonologue to Dialogue Social Media And Digital Marketing MWalsh
Monologue to Dialogue Social Media And Digital Marketing MWalsh
 
Influencer Fraud The Influencer Marketing Manager's Playbook
Influencer Fraud The Influencer Marketing Manager's PlaybookInfluencer Fraud The Influencer Marketing Manager's Playbook
Influencer Fraud The Influencer Marketing Manager's Playbook
 
Digital Marketing for Business
Digital Marketing for BusinessDigital Marketing for Business
Digital Marketing for Business
 
Digital marketing unit 3
Digital marketing unit 3Digital marketing unit 3
Digital marketing unit 3
 
Digital marketing trends
Digital marketing trendsDigital marketing trends
Digital marketing trends
 
Digital marketing unit 4
Digital marketing unit 4Digital marketing unit 4
Digital marketing unit 4
 
Digital marketing-overview-5-3
Digital marketing-overview-5-3Digital marketing-overview-5-3
Digital marketing-overview-5-3
 
Go to-market Strategy for a Leading Leisure Travel Company in U.K
Go to-market Strategy for a Leading Leisure Travel Company in U.KGo to-market Strategy for a Leading Leisure Travel Company in U.K
Go to-market Strategy for a Leading Leisure Travel Company in U.K
 
Multichannel marketing
Multichannel marketingMultichannel marketing
Multichannel marketing
 
Digital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and factsDigital marketing presentation - Overview, myths and facts
Digital marketing presentation - Overview, myths and facts
 

Ähnlich wie FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings

2014 Marketing Trends & Opportunities
2014 Marketing Trends & Opportunities2014 Marketing Trends & Opportunities
2014 Marketing Trends & OpportunitiesTyler Durbin
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing ShowMediaSauce
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing ShowMediaSauce
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing ShowMediaSauce
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing ShowMediaSauce
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing ShowMediaSauce
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing ShowMediaSauce
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
 
SMPS Digital Branding
SMPS Digital BrandingSMPS Digital Branding
SMPS Digital BrandingMediaSauce
 
FEED: The 2009 Razorfish Digital Brand Experience Report
FEED: The 2009 Razorfish Digital Brand Experience ReportFEED: The 2009 Razorfish Digital Brand Experience Report
FEED: The 2009 Razorfish Digital Brand Experience ReportIN2marcom .com
 
Alt Media Womuk Presentation
Alt Media Womuk PresentationAlt Media Womuk Presentation
Alt Media Womuk Presentationwildfirewom
 
Has UGC lost its mojo?
Has UGC lost its mojo?Has UGC lost its mojo?
Has UGC lost its mojo?Miappi
 
Has UGC lost its mojo?
Has UGC lost its mojo?Has UGC lost its mojo?
Has UGC lost its mojo?Miappi
 
Social Media: Embracing The Opportunities, Averting The Risks
Social Media: Embracing The Opportunities, Averting The RisksSocial Media: Embracing The Opportunities, Averting The Risks
Social Media: Embracing The Opportunities, Averting The RisksErica Campbell Byrum
 
Field Guide to Brand Advocates
Field Guide to Brand AdvocatesField Guide to Brand Advocates
Field Guide to Brand AdvocatesBzzAgent
 
Digital marketing trends that will help your future strategy
Digital marketing trends that will help your future strategyDigital marketing trends that will help your future strategy
Digital marketing trends that will help your future strategyNatalia Chrzanowska
 
How Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth MarketingHow Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth MarketingLithium
 
The ABCs Of What's Next
The ABCs Of What's NextThe ABCs Of What's Next
The ABCs Of What's NextSean Moffitt
 
Rethinking Paid Owned and Earned Media
Rethinking Paid Owned and Earned MediaRethinking Paid Owned and Earned Media
Rethinking Paid Owned and Earned MediaInitiative Spain
 

Ähnlich wie FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings (20)

2014 Marketing Trends & Opportunities
2014 Marketing Trends & Opportunities2014 Marketing Trends & Opportunities
2014 Marketing Trends & Opportunities
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing Show
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing Show
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing Show
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing Show
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing Show
 
Ashley Furniture Marketing Show
Ashley Furniture Marketing ShowAshley Furniture Marketing Show
Ashley Furniture Marketing Show
 
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxBenefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
 
SMPS Digital Branding
SMPS Digital BrandingSMPS Digital Branding
SMPS Digital Branding
 
FEED: The 2009 Razorfish Digital Brand Experience Report
FEED: The 2009 Razorfish Digital Brand Experience ReportFEED: The 2009 Razorfish Digital Brand Experience Report
FEED: The 2009 Razorfish Digital Brand Experience Report
 
Alt Media Womuk Presentation
Alt Media Womuk PresentationAlt Media Womuk Presentation
Alt Media Womuk Presentation
 
Has UGC lost its mojo?
Has UGC lost its mojo?Has UGC lost its mojo?
Has UGC lost its mojo?
 
Has UGC lost its mojo?
Has UGC lost its mojo?Has UGC lost its mojo?
Has UGC lost its mojo?
 
Social Media: Embracing The Opportunities, Averting The Risks
Social Media: Embracing The Opportunities, Averting The RisksSocial Media: Embracing The Opportunities, Averting The Risks
Social Media: Embracing The Opportunities, Averting The Risks
 
Field Guide to Brand Advocates
Field Guide to Brand AdvocatesField Guide to Brand Advocates
Field Guide to Brand Advocates
 
Digital marketing trends that will help your future strategy
Digital marketing trends that will help your future strategyDigital marketing trends that will help your future strategy
Digital marketing trends that will help your future strategy
 
How Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth MarketingHow Customer Communities Power Word-of-Mouth Marketing
How Customer Communities Power Word-of-Mouth Marketing
 
The ABCs Of What's Next
The ABCs Of What's NextThe ABCs Of What's Next
The ABCs Of What's Next
 
Digital Landscape
Digital LandscapeDigital Landscape
Digital Landscape
 
Rethinking Paid Owned and Earned Media
Rethinking Paid Owned and Earned MediaRethinking Paid Owned and Earned Media
Rethinking Paid Owned and Earned Media
 

Mehr von Razorfish

ClientSummit2010_JohanJervoe(Intel)
ClientSummit2010_JohanJervoe(Intel)ClientSummit2010_JohanJervoe(Intel)
ClientSummit2010_JohanJervoe(Intel)Razorfish
 
Stampede (Joe Crump)
Stampede (Joe Crump)Stampede (Joe Crump)
Stampede (Joe Crump)Razorfish
 
ClientSummit2010_MikeBoylson(JCPenney)
ClientSummit2010_MikeBoylson(JCPenney)ClientSummit2010_MikeBoylson(JCPenney)
ClientSummit2010_MikeBoylson(JCPenney)Razorfish
 
ClientSummit2010_EricJillard(Mercedes)
ClientSummit2010_EricJillard(Mercedes)ClientSummit2010_EricJillard(Mercedes)
ClientSummit2010_EricJillard(Mercedes)Razorfish
 
ClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopRazorfish
 
ClientSummit2010_PranavMistry(MIT)
ClientSummit2010_PranavMistry(MIT)ClientSummit2010_PranavMistry(MIT)
ClientSummit2010_PranavMistry(MIT)Razorfish
 
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)Razorfish
 
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)Razorfish
 
ClientSummit2010_RussellTaylor(AxeCaseStudies)
ClientSummit2010_RussellTaylor(AxeCaseStudies)ClientSummit2010_RussellTaylor(AxeCaseStudies)
ClientSummit2010_RussellTaylor(AxeCaseStudies)Razorfish
 
ClientSummit2010_MediaMixWorkshop
ClientSummit2010_MediaMixWorkshopClientSummit2010_MediaMixWorkshop
ClientSummit2010_MediaMixWorkshopRazorfish
 
ClientSummit2010_SearchWorkshop
ClientSummit2010_SearchWorkshopClientSummit2010_SearchWorkshop
ClientSummit2010_SearchWorkshopRazorfish
 
ClientSummit2010_MauriceLevyPublicisGroupe
ClientSummit2010_MauriceLevyPublicisGroupeClientSummit2010_MauriceLevyPublicisGroupe
ClientSummit2010_MauriceLevyPublicisGroupeRazorfish
 
ClientSummit2010_CloudWorkshop
ClientSummit2010_CloudWorkshopClientSummit2010_CloudWorkshop
ClientSummit2010_CloudWorkshopRazorfish
 
ClientSummit2010_AgileWorkshop
ClientSummit2010_AgileWorkshopClientSummit2010_AgileWorkshop
ClientSummit2010_AgileWorkshopRazorfish
 
ClientSummit2010_MobileWorkshop
ClientSummit2010_MobileWorkshopClientSummit2010_MobileWorkshop
ClientSummit2010_MobileWorkshopRazorfish
 
Nimble, a Razorfish report on publishing in the digital age
Nimble, a Razorfish report on publishing in the digital ageNimble, a Razorfish report on publishing in the digital age
Nimble, a Razorfish report on publishing in the digital ageRazorfish
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook ReportRazorfish
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook ReportRazorfish
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook ReportRazorfish
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook ReportRazorfish
 

Mehr von Razorfish (20)

ClientSummit2010_JohanJervoe(Intel)
ClientSummit2010_JohanJervoe(Intel)ClientSummit2010_JohanJervoe(Intel)
ClientSummit2010_JohanJervoe(Intel)
 
Stampede (Joe Crump)
Stampede (Joe Crump)Stampede (Joe Crump)
Stampede (Joe Crump)
 
ClientSummit2010_MikeBoylson(JCPenney)
ClientSummit2010_MikeBoylson(JCPenney)ClientSummit2010_MikeBoylson(JCPenney)
ClientSummit2010_MikeBoylson(JCPenney)
 
ClientSummit2010_EricJillard(Mercedes)
ClientSummit2010_EricJillard(Mercedes)ClientSummit2010_EricJillard(Mercedes)
ClientSummit2010_EricJillard(Mercedes)
 
ClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshopClientSummit2010_SocialBodyWorkshop
ClientSummit2010_SocialBodyWorkshop
 
ClientSummit2010_PranavMistry(MIT)
ClientSummit2010_PranavMistry(MIT)ClientSummit2010_PranavMistry(MIT)
ClientSummit2010_PranavMistry(MIT)
 
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
ClientSummit2010_HendersonPetrillo(SkilletStreetFood)
 
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
ClientSummit2010_MathiasSinn(McDonalds-NeueDigitale)
 
ClientSummit2010_RussellTaylor(AxeCaseStudies)
ClientSummit2010_RussellTaylor(AxeCaseStudies)ClientSummit2010_RussellTaylor(AxeCaseStudies)
ClientSummit2010_RussellTaylor(AxeCaseStudies)
 
ClientSummit2010_MediaMixWorkshop
ClientSummit2010_MediaMixWorkshopClientSummit2010_MediaMixWorkshop
ClientSummit2010_MediaMixWorkshop
 
ClientSummit2010_SearchWorkshop
ClientSummit2010_SearchWorkshopClientSummit2010_SearchWorkshop
ClientSummit2010_SearchWorkshop
 
ClientSummit2010_MauriceLevyPublicisGroupe
ClientSummit2010_MauriceLevyPublicisGroupeClientSummit2010_MauriceLevyPublicisGroupe
ClientSummit2010_MauriceLevyPublicisGroupe
 
ClientSummit2010_CloudWorkshop
ClientSummit2010_CloudWorkshopClientSummit2010_CloudWorkshop
ClientSummit2010_CloudWorkshop
 
ClientSummit2010_AgileWorkshop
ClientSummit2010_AgileWorkshopClientSummit2010_AgileWorkshop
ClientSummit2010_AgileWorkshop
 
ClientSummit2010_MobileWorkshop
ClientSummit2010_MobileWorkshopClientSummit2010_MobileWorkshop
ClientSummit2010_MobileWorkshop
 
Nimble, a Razorfish report on publishing in the digital age
Nimble, a Razorfish report on publishing in the digital ageNimble, a Razorfish report on publishing in the digital age
Nimble, a Razorfish report on publishing in the digital age
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook Report
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook Report
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook Report
 
2010 Razorfish Outlook Report
2010 Razorfish Outlook Report2010 Razorfish Outlook Report
2010 Razorfish Outlook Report
 

Kürzlich hochgeladen

Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfDianaGray10
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataSafe Software
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 

Kürzlich hochgeladen (20)

Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdfUiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
UiPath Solutions Management Preview - Northern CA Chapter - March 22.pdf
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial DataCloud Revolution: Exploring the New Wave of Serverless Spatial Data
Cloud Revolution: Exploring the New Wave of Serverless Spatial Data
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 

FEED: The Razorfish Digital Brand Experience Report 2009 Key Findings