1.
JCPenney
Evolution of Marketing

2.
embrace change
& drive accountability

3.
relevance = differentiation
the price of entry

4.
The four major changes:
block & tackle
brand the company
manage the downturn
adjust to new realityadjust to new reality

5.
innovation

6.
relevant
connected
consistent
measurable

7.
speed

8.
Creating a culture of speed
rewarding risk
being quick without hurrying
“fallure”or falling forward

9.
opportunity:
embrace history

10.
this was an opportunity

11.
partnership

12.
environment
of trust and openness

13.
The
challenge

14.
evolution

15.
it’s not only about style
We must use both
style and technology
to evolve our brand