Continuity Programs Australia offers a Customer Relationship Management program called Building Customer Loyalty (BCL) to help brokers maintain relationships with customers over multiple years. BCL involves regular personalized mailings to customers on behalf of brokers and provides brokers with reports on customer responses and leads. The goal is to increase customer referrals, repeat business, satisfaction, and loyalty in order to gain more business opportunities over the long term.
7. The Ugly News… That means 1,884 used a different mortgage company www.continuityprograms.com.au Out of 5,000 customers surveyed three years after taking out their first mortgage: 2,117 had refinanced 714 had purchased real estate Only 947 used their original mortgage company again
8. More Ugly News… Out of 5,000 surveyed: 14% could not remember their mortgage broker’s name after 6 months 28% could not remember their mortgage broker’s name after 12 months 67% could not remember their mortgage broker’s name after 24 months www.continuityprograms.com.au
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12. Weekly Lead Packet www.continuityprograms.com.au All leads and responses generated from your BCL mailings are sent to your office weekly
13. Customer of Interest Report The Customer of Interest Report details all leads and referrals for that month, including all “Hot Leads” www.continuityprograms.com.au
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27. The Customer Loyalty Specialists! Thank you ! Presented by: Raz Chorev Continuity Programs Australia. 1300 88 78 35 www.continuityprograms.com.au