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Franchise Update - Year One
August 19, 2019
Our Goal
3
5YEARS
100STARTING
STRENGTH
GYMS
From Concept to Reality
9/100 Franchise Gyms
• 3 Gyms opened in the last 4 months
• Austin: April 15, 2019
• Dallas: July 1, 2019
• Houston: August 19, 2019
• Denver is coming in Fall 2019
• Boston & 4 more gyms planned for 2020
• More city announcements coming soon
Gym Environment
Photo Credit: Nick Delgadillo
Photo Credit: Nick Delgadillo
Photo Credit: Nick Delgadillo
What’s it Like to Train at
a Starting Strength Gym?
Photo Credit: Nick Delgadillo
Photo Credit: Nick Delgadillo
Photo Credit: Nick Delgadillo
Photo Credit: Nick Delgadillo
Photo Credit: Nick Delgadillo
The Starting Strength Plan
• Everyone gets coaching, 3x/week
• Training is between $25-28/session
• Depending on the city, billed monthly
• Everyone gets individual programming
• Everyone makes measurable progress
Meet Kathy Grace
Kathy Trains at SS Austin
• She’s 62 years-old
• She had never touched a barbell
• Her progress after less than 3 months:
• Deadlift increased from 85lbs to 195lbs
• Gained 2.6lbs of lean body mass
• While losing 2.7lbs of fat
• Read her story, here
What’s it Like to Be a
Member?
Taleb’s Silver Rule:
“Do not to others what you don’t want
them to do to you”
• No waiting for a rack
• No sales staff
• No contracts
• Pro-rated cancellations
• No hidden fees
Average Gains So Far:
Squat Press Bench Deadlift
Men 79.2 lbs 30.7 lbs 36.3 lbs 100.3 lbs
Women 64.6 lbs 20.2 lbs 32.8 lbs 62.8 lbs
8,089,041 pounds lifted
As recorded in trainees’ digital logbooks from April 15 - August 12, 2019
Filters: Minimum 4 weeks of training at least 2.5x/week, on average
Expansion Plan
Arizona
• Phoenix
California
• Los Angeles
• San Francisco-Oakland-
San Jose
• San Diego
• Sacramento-Stockton-
Modesto
Connecticut
• Hartford-New Haven
Florida
• Orlando-Daytona
Beach-Melbourne
• Tampa-St. Petersburg
(Sarasota)
• Miami-Ft. Lauderdale
Georgia
• Atlanta
Illinois*
• Chicago
Indiana*
• Indianapolis
Michigan
• Ann Arbor
• Detroit
Minnesota*
• Minneapolis-
St. Paul MN
Missouri
• Kansas City
• St. Louis
Nebraska
• Omaha
New York
• New York
North Carolina
• Charlotte
• Raleigh-Durham
(Fayetteville)

Ohio
• Columbus
• Cleveland-Akron
(Canton)
• Cincinnati
Oregon
• Portland
Pennsylvania
• Philadelphia
• Pittsburgh
Tennessee
• Nashville
Texas
• San Antonio

Utah
• Salt Lake City
Virginia*
• Norfolk-Portsmouth-
Newport News
Washington
• Seattle-Tacoma
Washington D.C.
• Washington DC
*We are not currently registered and are not offering franchises in these States, but we expect to do so starting in 2020
Visit Our Website:

StartingStrengthGyms.com

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Starting Strength Gyms - Our First Year

  • 1. Franchise Update - Year One August 19, 2019
  • 4. From Concept to Reality
  • 5.
  • 6.
  • 7. 9/100 Franchise Gyms • 3 Gyms opened in the last 4 months • Austin: April 15, 2019 • Dallas: July 1, 2019 • Houston: August 19, 2019 • Denver is coming in Fall 2019 • Boston & 4 more gyms planned for 2020 • More city announcements coming soon
  • 9.
  • 10. Photo Credit: Nick Delgadillo
  • 11.
  • 12. Photo Credit: Nick Delgadillo
  • 13.
  • 14. Photo Credit: Nick Delgadillo
  • 15. What’s it Like to Train at a Starting Strength Gym?
  • 16.
  • 17.
  • 18.
  • 19. Photo Credit: Nick Delgadillo
  • 20.
  • 21.
  • 22. Photo Credit: Nick Delgadillo
  • 23. Photo Credit: Nick Delgadillo
  • 24. Photo Credit: Nick Delgadillo
  • 25. Photo Credit: Nick Delgadillo
  • 26. The Starting Strength Plan • Everyone gets coaching, 3x/week • Training is between $25-28/session • Depending on the city, billed monthly • Everyone gets individual programming • Everyone makes measurable progress
  • 28.
  • 29. Kathy Trains at SS Austin • She’s 62 years-old • She had never touched a barbell • Her progress after less than 3 months: • Deadlift increased from 85lbs to 195lbs • Gained 2.6lbs of lean body mass • While losing 2.7lbs of fat • Read her story, here
  • 30. What’s it Like to Be a Member?
  • 31. Taleb’s Silver Rule: “Do not to others what you don’t want them to do to you” • No waiting for a rack • No sales staff • No contracts • Pro-rated cancellations • No hidden fees
  • 32.
  • 33. Average Gains So Far: Squat Press Bench Deadlift Men 79.2 lbs 30.7 lbs 36.3 lbs 100.3 lbs Women 64.6 lbs 20.2 lbs 32.8 lbs 62.8 lbs 8,089,041 pounds lifted As recorded in trainees’ digital logbooks from April 15 - August 12, 2019 Filters: Minimum 4 weeks of training at least 2.5x/week, on average
  • 35. Arizona • Phoenix California • Los Angeles • San Francisco-Oakland- San Jose • San Diego • Sacramento-Stockton- Modesto Connecticut • Hartford-New Haven Florida • Orlando-Daytona Beach-Melbourne • Tampa-St. Petersburg (Sarasota) • Miami-Ft. Lauderdale Georgia • Atlanta Illinois* • Chicago Indiana* • Indianapolis Michigan • Ann Arbor • Detroit Minnesota* • Minneapolis- St. Paul MN Missouri • Kansas City • St. Louis Nebraska • Omaha New York • New York North Carolina • Charlotte • Raleigh-Durham (Fayetteville) Ohio • Columbus • Cleveland-Akron (Canton) • Cincinnati Oregon • Portland Pennsylvania • Philadelphia • Pittsburgh Tennessee • Nashville Texas • San Antonio Utah • Salt Lake City Virginia* • Norfolk-Portsmouth- Newport News Washington • Seattle-Tacoma Washington D.C. • Washington DC *We are not currently registered and are not offering franchises in these States, but we expect to do so starting in 2020