The document discusses core principles of social business. It states that social aspects should be at the heart of a company's purpose and identity, not just an add-on. It notes that a CEO who doesn't care about creating a social company will not accidentally create one. It also says that "social" is something a company is, not just something it does. The document advertises a workshop on building a better business through social media that will take place on July 18th and provides a book reading list and recommendations for social business and Google+.

2. Google+ Events Invitation to SMBMTL 11

3. Core Principles of
Social Business

5. 1. “Social” is and has always been
a core business philosophy.
It is not an add-on.
It is not a “let’s hire a blogger” thing.
It is not something that lives on Facebook.
It is not a fad.
It must be at the heart of the company’s
very purpose and identity.
Olivier Blanchard - What is Social Business

6. Olivier Blanchard - What is Social Business

7. 3. A CEO who doesn’t care about
creating a social company will not
accidentally create one.
Olivier Blanchard - What is Social Business

8. 4. “Social” is something you are,
not something you do.
Olivier Blanchard - What is Social Business

9. Workshop - Build a Better Business
Through Social Media
Wed, Jul 18, 8:00 AM - 9:30 AM
KAI Design & Communication
http://buildsocialbusiness.eventbrite.ca/

20. Ray’s Book List:
The Now Revolution - Jay Baer & Amber Naslund
You Are A Writer (so Start Acting Like One) - Jeff Goins & Sarah
Mae
What The Plus? Google+ For the Rest of Us - Guy Kawasaki
ROI - Return On Influence - Mark Schaefer
Flinch - Julien Smith
Recommendations:
Social Business:
Michael Brito, Sideraworks.com, Olivier Blanchard
Google+:
Denis Labelle, Gideon Rosenblatt, Michael Delgado

21. Thank You!
@newraycom