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@rawn #workculture
Feb 3-5th 2015, Paris
Culture Mapping Digital Transformation
Rawn Shah | Social Business Architect | Rising Edge

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© Rawn Shah. Some rights reserved 2@rawn #cultureclash
Art
Engineering
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© Rawn Shah. Some rights reserved @rawn #workculture 3@rawn #workculture

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4© Rawn Shah. Some rights reserved @rawn #cultureclash 4@rawn #workculture

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5© Rawn Shah. Some rights reserved @rawn #workculture 5@rawn #workculture

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6© Rawn Shah. Some rights reserved @rawn #cultureclash 6@rawn #workculture

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7© Rawn Shah. Some rights reserved
Execution Developmental Transformational
Knowledge &
Expertise Location
Digital Support
Triage
Social Recruiting &
On-boarding
Content
Marketing
Online Town halls
Group travel
planning
Peer Mentoring
Employee
Advocacy
Employee
Collaborative
Insights & Jams
Social Task
management
Maturing Goals
Pilots
Email
Twitter
Blogs
Forums
Wikis
Multistakeholder
Support
ecosystem
Peer-to-Peer
appraisals &
reviews
Multistakeholder
Advocacy
Ecosystem
Cooperative
business strategy
development
Reponsive
Organization
structures
Maximizing Power
of Processes
Predictable
Maximizing
Power of People
Agile
@rawn #workculture

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8© Rawn Shah. Some rights reserved @rawn #cultureclash
“Quand tu veux construire un bateau,
ne commence pas par rassembler du bois,
couper des planches et distribuer du travail,
…mais reveille au sein des
hommes le desir de la mer
grande et large.
“If you want to build a ship,
don't drum up people together to collect wood,
and assign them work,
… but rather teach them to long
for the endless immensity of the
sea.
-- Antoine de Saint-Exupéry
@rawn #workculture 8

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© Rawn Shah. Some rights reserved 9@rawn #workculture
Trust in Processes
Trust in People
From
To

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© Rawn Shah. Some rights reserved 10@rawn #cultureclash
Passion GenerationalOrganizational
Regional
Think Diversely
Networked 10

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© Rawn Shah. Some rights reserved 11@rawn #workculture
“Many little steps…
…practiced perfectly as one
…becomes artistry”
- Rawn Shah
Develop
Expertise Flows
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Be Customer Responsive
© Rawn Shah. Some rights reserved
12@rawn #workcultureSource: FAVI, The story of FAVI: The company that believes man is good http://bit.ly/1KeGhAP;
Matthew E. May, In Pursuit of elegance, Crown Business (2009), http://amzn.to/1CjYvBS

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13© Rawn Shah. Some rights reserved @rawn #cultureclash
Advocate Employees
@rawn #workculture 13

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Mapping Artistry & Engineering
14© Rawn Shah. Some rights reserved
Image: Rawn Shah
@rawn #workculture

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© Rawn Shah. Some rights reserved 15@rawn #cultureclash
Behavior - How do you Work?
© Rawn Shah. Some rights reserved 15@rawn #workculture
Quality Quantity
BehaviorAttitudes
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Cognition - How do you Think?
Source: Erin Meyer, The Culture Map, PublicAffairs (2014) http://onforb.es/10FVP0Z
© Rawn Shah. Some rights reserved 16@rawn #workculture
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© Rawn Shah. Some rights reserved 17@rawn #workculture
Purpose - What moves you?3

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Image:©AdelaAntoinette,“HistoricArtistSelf-portraitFacepainting”,2014
https://www.facebook.com/adela.antoinette
Rawn Shah
• Social Business Architect, Rising Edge
• Connected Business Forbes blog
http://Blogs.Forbes.com/rawnshah/
• Twitter: @rawn
• rawnshah@gmail.com
• Linkedin.com/in/rawnshah
• Slideshare.net/rawnshah