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Culture Mapping in Digital Transformation

Our understanding of the concept of Culture at work is expanding beyond simpler notions like organizationals values and culture. We have long seen culture as the creator of new value, purpose and meaning to why we work in firms altogether. This delivers beyond what we gain from transactional processes. So if you are seeking ROI out of reengineering your processes and transactions to incorporate enterprise social network interactions, then what you are looking for is dedication, loyalty, drive. This is what can make Digital transformation more than the sum of its parts. This sociographic look at digital transformation shares some of the old and the new ways how we can examine and even measure culture to discover and drive new business value.

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Culture Mapping in Digital Transformation

  1. 1. @rawn #workculture Feb 3-5th 2015, Paris Culture Mapping Digital Transformation Rawn Shah | Social Business Architect | Rising Edge
  2. 2. © Rawn Shah. Some rights reserved 2@rawn #cultureclash Art Engineering 2
  3. 3. © Rawn Shah. Some rights reserved @rawn #workculture 3@rawn #workculture
  4. 4. 4© Rawn Shah. Some rights reserved @rawn #cultureclash 4@rawn #workculture
  5. 5. 5© Rawn Shah. Some rights reserved @rawn #workculture 5@rawn #workculture
  6. 6. 6© Rawn Shah. Some rights reserved @rawn #cultureclash 6@rawn #workculture
  7. 7. 7© Rawn Shah. Some rights reserved Execution Developmental Transformational Knowledge & Expertise Location Digital Support Triage Social Recruiting & On-boarding Content Marketing Online Town halls Group travel planning Peer Mentoring Employee Advocacy Employee Collaborative Insights & Jams Social Task management Maturing Goals Pilots Email Twitter Blogs Forums Wikis Multistakeholder Support ecosystem Peer-to-Peer appraisals & reviews Multistakeholder Advocacy Ecosystem Cooperative business strategy development Reponsive Organization structures Maximizing Power of Processes Predictable Maximizing Power of People Agile @rawn #workculture
  8. 8. 8© Rawn Shah. Some rights reserved @rawn #cultureclash “Quand tu veux construire un bateau, ne commence pas par rassembler du bois, couper des planches et distribuer du travail, …mais reveille au sein des hommes le desir de la mer grande et large. “If you want to build a ship, don't drum up people together to collect wood, and assign them work, … but rather teach them to long for the endless immensity of the sea. -- Antoine de Saint-Exupéry @rawn #workculture 8
  9. 9. © Rawn Shah. Some rights reserved 9@rawn #workculture Trust in Processes Trust in People From To
  10. 10. © Rawn Shah. Some rights reserved 10@rawn #cultureclash Passion GenerationalOrganizational Regional Think Diversely Networked 10
  11. 11. © Rawn Shah. Some rights reserved 11@rawn #workculture “Many little steps… …practiced perfectly as one …becomes artistry” - Rawn Shah Develop Expertise Flows 11
  12. 12. Be Customer Responsive © Rawn Shah. Some rights reserved 12@rawn #workcultureSource: FAVI, The story of FAVI: The company that believes man is good http://bit.ly/1KeGhAP; Matthew E. May, In Pursuit of elegance, Crown Business (2009), http://amzn.to/1CjYvBS
  13. 13. 13© Rawn Shah. Some rights reserved @rawn #cultureclash Advocate Employees @rawn #workculture 13
  14. 14. Mapping Artistry & Engineering 14© Rawn Shah. Some rights reserved Image: Rawn Shah @rawn #workculture
  15. 15. © Rawn Shah. Some rights reserved 15@rawn #cultureclash Behavior - How do you Work? © Rawn Shah. Some rights reserved 15@rawn #workculture Quality Quantity BehaviorAttitudes 1
  16. 16. Cognition - How do you Think? Source: Erin Meyer, The Culture Map, PublicAffairs (2014) http://onforb.es/10FVP0Z © Rawn Shah. Some rights reserved 16@rawn #workculture 2
  17. 17. © Rawn Shah. Some rights reserved 17@rawn #workculture Purpose - What moves you?3
  18. 18. 18 Image:©AdelaAntoinette,“HistoricArtistSelf-portraitFacepainting”,2014 https://www.facebook.com/adela.antoinette Rawn Shah • Social Business Architect, Rising Edge • Connected Business Forbes blog http://Blogs.Forbes.com/rawnshah/ • Twitter: @rawn • rawnshah@gmail.com • Linkedin.com/in/rawnshah • Slideshare.net/rawnshah
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Our understanding of the concept of Culture at work is expanding beyond simpler notions like organizationals values and culture. We have long seen culture as the creator of new value, purpose and meaning to why we work in firms altogether. This delivers beyond what we gain from transactional processes. So if you are seeking ROI out of reengineering your processes and transactions to incorporate enterprise social network interactions, then what you are looking for is dedication, loyalty, drive. This is what can make Digital transformation more than the sum of its parts. This sociographic look at digital transformation shares some of the old and the new ways how we can examine and even measure culture to discover and drive new business value.

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