This is a summary of a session from Raw London's Relay event, 'Grow Your Giving: How cutting-edge creative is driving fundraising in 2020', which took place on Thursday 12 March 2020. Speaker: Lara Palmer, Brand Marketing Manager, Action for Children

1. Grow Your Giving: How cutting-edge
creative is driving fundraising in 2020.
Lara Palmer, Brand Marketing Manager at
Action for Children
Winning hearts and minds at Christmas.
raw.london hello@raw.london
#Relay #GrowYourGiving

2. Winning Hearts and Minds at Christmas
Winning Hearts and Minds at Christmas
Lara Palmer
Action for Children, Brand Marketing Manager

3. Winning Hearts and Minds at Christmas
Christmas Ambition
An idea that reminded people that at Christmas, giving without expecting anything in return – to those less fortunate than
yourself – is the most rewarding thing you can do.
Rather than a ‘gimmicky’ mass participation idea that would be out-of-date by next year, we developed an enduring idea.
By becoming a Secret Santa for a vulnerable child, you give that child a safer, happier Christmas.
PLAY
VIDEO
HERE

4. Winning Hearts and Minds at Christmas
Secret Santa 2019
£550,000
OTS: 140 million
New social followers: 8,500
Reparticipation rate: 9%
Why was it a success?
Passionate team
Brilliant integration
Positive and simple message
New products; new content | PR & celebs | new audience

5. Winning Hearts and Minds at Christmas 9-Mar-20

6. Winning Hearts and Minds at Christmas 9-Mar-20

7. Winning Hearts and Minds at Christmas 9-Mar-20

8. Winning Hearts and Minds at Christmas 9-Mar-20

9. Winning Hearts and Minds at Christmas 9-Mar-20

10. Winning Hearts and Minds at Christmas 9-Mar-20

11. Winning Hearts and Minds at Christmas 9-Mar-20

12. actionforchildren.org.uk
/actionforchildren @actnforchildren @actionforchildrenuk

13. About Relay
Relay refers to our series of events run
exclusively for senior marketers, social
media managers and content producers in
the third sector.
The aim is to help charities get the best
possible results from their content by
encouraging peers to pass on their
experiences and insight.
raw.london hello@raw.london

14. You’re in great company!
Since launching these free quarterly events 3
years ago, we have welcomed over 40
speakers from both large and small charities,
and have received consistently excellent
feedback from more than 500 attendees.
raw.london hello@raw.london

15. About Raw London
We are a strategic and creative agency.
Since 2006, we’ve been delivering integrated
campaigns which challenge perceptions, inspire
action and drive change for good.
Our focus is on outcomes.
Using deep insight and world-class creative we
cut through the clutter, the fake news and the
fatigue, mobilising people to get involved and
make a tangible difference.
raw.london hello@raw.london

16. As a certified B-corporation,
we’re proud to have
partnered with hundreds of
brands using business as a
force for good.
raw.london hello@raw.london

17. The Drum Social Purpose Awards
BEST VIDEO CAMPAIGN
2016 - 2019
Cannes Corporate Media & TV Awards
FUNDRAISING, CSR & NOT-FOR-PROFIT
2016 - 2018
Platinum Winner of Winners, EVCOM Screen Awards
Gold Best Video Campaign, The Drum Social Purpose Awards
Gold Best Video as Part of a Content Marketing Program, Content Marketing Awards
Gold Fundraising, CSR and not for profit, Cannes Corporate Media & TV Awards
Gold Best Creative Content Idea Using Video, The Drum Content Awards
Gold Internet Video (Short form) - Branded Entertainment, Lovie Awards
Gold Best Creative Campaign, Creative Shootout
Gold Marketing Campaign of the Year, Third Sector Awards
Gold CSR Project of the Year, Charity Times Awards
Gold Brand Communication, EVCOM Clarion Awards
Gold Best Social Media Campaign, The Drum Major Players
Gold Social Welfare, EVCOM Clarion Awards
Gold Best Video, The Drum Marketing Can Change the World Awards
Gold Innovation, EVCOM Clarion Awards
Gold Health and Wellbeing, EVCOM Clarion Awards
Gold Best example of collaboration with an external agency, In-house Design Awards
Gold Environment, EVCOM Clarion Awards
Gold Cinematography, EVCOM Film Awards
Gold Brand Communication, EVCOM Clarion Awards
Gold Best Video Campaign, The Drum Social Purpose Awards
Gold Award for Excellence in Charity or Not-for-Profit, EVCOM Industry Awards
Gold Health and well-being (Screen), EVCOM Clarion Awards
Gold Clarion Film of the Year, EVCOM Industry Awards
Gold Partnership of the Year, NE Youth Projects with Pride
Gold Videos off & online - not for profit, SUMMIT Creative Awards
Gold Best Film (£100k-£500k t/o), Charity Film Awards
Gold Internet video - Branded Entertainment Short, The Lovie People's Choice Awards
Gold Charity & Not For Profit, EVCOM Screen Awards
Gold Best Video, The Drum Marketing Can Change the World Awards
Gold Most Effective Use of Video Content in Digital Campaigns, EVCOM Industry Awards
Gold Best LGBTQ+ Creative. Outvertising Awards
Gold
The proof
To date, our clients have won over 50 international awards; but
really we’re just getting started.
raw.london hello@raw.london

18. Raw London is a multi-award winning strategic and
creative agency.
Are you ready to make a change?
Speak to our team
raw.london
hello@raw.london
+44 (0)20 7831 6060
Your core team
Ryan Wilkins
Founder & CEO
ryan@raw.london
020 7269 9261
fiona@raw.london
020 7269 9263
Fiona Koch
Account Planner &
Director
Ed Hardy
Creative Lead
Amber Parsons
Creative Director
Don Mike
Content Strategist
James Page
Content Producer
Lee Jones
Director of
Photography
Tom Fuller
Art Director
Charlotte Harris
Marketing Director
Lexi Kiddo
Creative Producer
raw.london hello@raw.london