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How content can empower your users
Claudia Knowles
Digital Content Strategist
Breast Cancer Care
7 March 2019
How content can
empower your users
@ClaudRKnowles
@BCCare
How content can empower your users
How content can empower your users
How content can empower your users
How content can empower your users
1. What is
user-centred?
1. What is
user-centred?
2. Empowering
our users
3. Power of
storytelling
2. Empowering
our users
1. What is
user-centred?
1. What is ‘user-centred?’
How content can empower your users
How content can empower your users
2. Empowering our users
How content can empower your users
Organic traffic
increased 160%
3. The power of
storytelling

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How content can empower your users