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Harnessing digital to tackle the Nigeria mines crisis at parliamentary level
1. Mines Advisory Group: harnessing digital to
tackle the Nigeria mines crisis at
parliamentary level
Vimal Patel
Founder
FARM Digital
2. Mines Advisory Group - MAG
Harnessing digital to tackle the Nigeria mines crisis at parliamentary level
3. FARM Digital
• Digital agency owner
• Specialising in non-profit and charity sector
• Clients include MAG, The Brain Tumour Charity, Dogs Trust
4. Landmine Crisis In Nigeria
• Background
• Women, men, children being killed and injured by landmines and
unexploded bombs in Nigeria
• Highest number in the world
• Threat is going unseen
5. Landmine Crisis In Nigeria
• International crisis planning does not prioritise the response to new
landmine use in Nigeria
• Today, more than 1.8 million people in the north-east have fled their
homes to escape the violence
• Action must be taken to protect the people
7. Campaign Objectives
• Ask the Nigeria All Party Parliamentary Group (APPG) to make a statement
in the UK Parliament asking for the new landmine emergency in Nigeria to
be included as a priority in all humanitarian response planning.
• Engage warm audience with an action ahead of the September appeal by
asking them to take an action for Nigeria and sign a letter to the APPG.
8. Campaign Objectives
• Generate 750 new prospective supporters with email addresses and opt
ins through Facebook advertising asking members of the public to sign a
letter to the APPG.
• Grow MAG’s digital audience (website and social media) and increase
MAG’s public profile
9. Campaign Solution
• Dedicated microsite https://nigeria.maginternational.org/
• Online petition & letter template
• Social sharing
• Donation integration
11. Campaign Results
• 2,179 signed petition
• 1,128 new supporters opted-in to MAG communications
• Major media coverage in The Guardian
• Petitions delivered to Kate Osamor MP - but we will not know the impact
until later in the year or early next year