ravisankarfinal

5) professional dental supply has been successfull and has developed strong customer relations. when professional dental supply will most likely look f 4) to compete more successfully with its many comp famous amos added its own line of extra chunky pre 30) the observing method in marketing research: a including intermediaries 29) a small manufacturing firm has just experience to see if he has correctly defined the problem. 28) the marketing manager at massimino & mccarthy a chain of retail stores that sells men's clothing is reviewing marketing research data to try to det 27) when focus group interviews are used in market a. the typical group size is 15 to 20 typical cons to focus the discussion. c. the research conclusi 25) the part of the relevant population that is su 26) one of the major disadvantages of the focus gr so the research questions may not be answered. d. 24) procedures that develop and analyze new inform 23) ________________ ________________ utilizes qua 22) a ______________ is an organized way of contin 21) ______________ is the process of naming broad 20) the process of naming broad product-markets an 19) clustering techniques applied to segmenting ma in contrast to mass marketing a. assumes that all customers are basically the sa 18) target marketing 17) good marketing strategy planners know that: a target 16) marketing strategy planners should recognize t and procter & gamble are too large to aim at clear 15) which of the following would probably not be i 14) the main difference between a marketing strate 13) a marketing plan is: a. a marketing strategy. 12) big fizz co. wants to add packaged fruit juices to its existing a manufacturer of cola-flavored drinks inc. wants to offer customers televisions in addit 11) dell 10) when one considers the strategy decisions orga branding is related to packaging as: a. productio 9) product is not concerned with: a. branding. b 8) a firm's marketing mix decision areas would not customer service place personal selling and sales promotion. c. includes four variables and price. d. helps to organize the marketing str promotion 7) the marketing mix a. includes the target marke 6) which of the following statements regarding mar and a firm is likely to get a competitive advantag marketing means: a. selling. b. advertising. c. 3) according to the text estimating how many competitors will make electric a new firm that makes an electric sports car is: a. a production activity. b. a part of marke 2) for tesla 1) predicting what types of bicycles different cus