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DIFFERENT
PRODUCTS
REQUIRE
DIFFERENT
KIND OF
MARKETING!
WHAT
ARE WE
GOING
TO TALK
ABOUT?
• Benefits of Digital Marketing
• Different Media Mix Of Digital Marketing
• Which one is...
Benefits of Digital Marketing vs Traditional Marketing
Level Playing
Field
Any business can compete with any competitor re...
Benefits of Digital Marketing vs Traditional Marketing
Refinement Of
Your Strategy
Basically anything that you capture in ...
Different Media Mix Of Digital Marketing
Different Media Mix Of Digital Marketing
SEO & Content
Marketing
Social Media
Marketing
Search Engine
Marketing
Email
Mark...
Search Engine Optimization & Content Marketing
SEO & Content
Marketing
 Search Engine Optimization relates to optimizing ...
Search Engine Marketing
Search Engine
Marketing
 PPC is effective, no matter the type of business. The key
is to develop ...
Social Media Marketing
Social Media
Marketing
 Facebook, Twitter, LinkedIn, Quora, Pinterest, Instagram-
So many social m...
Email Marketing
Email
Marketing
 Email marketing solves all the inherent problems of non-
targeted marketing.
 With each...
And The Study Shows That…
Before You Start… Choose The Right One!
 Start with your website goals and
how to create value for your
customers.
 Rese...
Tell Your Stories The Right Way!
Because Speed Is The Need Of The Hour
You know you're going fast enough if
there's a low-level discomfort, people
feeling ...
What You Have Always Wondered?
Time For Some Questions And Their Answers!
Importance of Digital Marketing For Ecommerce Business
Importance of Digital Marketing For Ecommerce Business
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Importance of Digital Marketing For Ecommerce Business

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Importance of Digital Marketing For Ecommerce Business

  1. 1. DIFFERENT PRODUCTS REQUIRE DIFFERENT KIND OF MARKETING!
  2. 2. WHAT ARE WE GOING TO TALK ABOUT? • Benefits of Digital Marketing • Different Media Mix Of Digital Marketing • Which one is right for you • Few Suggestions before you start
  3. 3. Benefits of Digital Marketing vs Traditional Marketing Level Playing Field Any business can compete with any competitor regardless of size with a solid digital marketing strategy. Reduced Cost Your business can develop its online marketing strategy for very little cost & can potentially replace costly ad channels. Simple To Measure Unlike traditional methods you can see in real time what is or is not working for your business online Real Time Results You don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned.
  4. 4. Benefits of Digital Marketing vs Traditional Marketing Refinement Of Your Strategy Basically anything that you capture in your customer journey can be reported on and honed for greater success Brand Development A well maintained website with quality content targeting can provide significant value and lead generation opportunities. Far Greater Exposure Greater Engagement Business can be seen anywhere from one marketing campaign, cost to do this using traditional methods would be considerable. You can encourage your prospects, clients and followers to take action, visit your website, read about your products, etc.
  5. 5. Different Media Mix Of Digital Marketing
  6. 6. Different Media Mix Of Digital Marketing SEO & Content Marketing Social Media Marketing Search Engine Marketing Email MarketingBetter visibility in Google and other search engines provide organic traffic to websites. Targeted towards user who is searching for what the company provides. Focused on building brand awareness, word of mouth and driving engagements. Lets you target your users for product sales, repeated sales, up-sells and cross-sells.
  7. 7. Search Engine Optimization & Content Marketing SEO & Content Marketing  Search Engine Optimization relates to optimizing the website for Google, Bing and other search engines.  Hardly anybody visits second page, so it becomes really important to optimize and rank for the top positions.  Coming to page 1 should be the goal.  Content Marketing is the most important tool for optimizing the website for Search Engines.  Informative Content + Authentic Content + Nicely Presented Content = Higher SEO
  8. 8. Search Engine Marketing Search Engine Marketing  PPC is effective, no matter the type of business. The key is to develop ads that will appear to consumers when they are searching for buying air coolers.  Product listing and remarketing are highly effective for getting new visitors on the site.  If the pay per click is targeted to correct market segments in the right manner, higher return on investment can be expected.  PPC -> New Leads -> Higher Profits
  9. 9. Social Media Marketing Social Media Marketing  Facebook, Twitter, LinkedIn, Quora, Pinterest, Instagram- So many social media networks for all different types of users.  For creating brand awareness and building credibility, Social media is the tool.  Social signals generated from social media optimization impacts the SEO too.  Word of mouth marketing is still the best marketing & in this digital age, social media= word of mouth marketing.
  10. 10. Email Marketing Email Marketing  Email marketing solves all the inherent problems of non- targeted marketing.  With each email sent, consumers are exposed to your business and your brand.  Perhaps the most appealing advantage of email marketing is the return on investment.  Thankyou email, we miss you email, abandoned cart email etc. are the feel good email campaigns which work wonders for ecommerce businesses.
  11. 11. And The Study Shows That…
  12. 12. Before You Start… Choose The Right One!  Start with your website goals and how to create value for your customers.  Research your online marketplace to define the most appropriate marketing mix for your digital strategy.  Integrate web analytics, online and offline conversion tracking and optimization so that campaign performance can be tracked and optimized.  Implement the tactics that fit your goals best. Be flexible. Be agile!
  13. 13. Tell Your Stories The Right Way!
  14. 14. Because Speed Is The Need Of The Hour You know you're going fast enough if there's a low-level discomfort, people feeling stretched. But if you're going too fast, you'll see it on their faces, and that's important to spot too.
  15. 15. What You Have Always Wondered? Time For Some Questions And Their Answers!

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