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Franchise Growth Venture

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FGV provides funding to growth oriented franchise Brands for their long term advertising & Franchise Business expansion needs. It is an innovative offering from The Franchise Connect India Pvt. Ltd & Franchise Mart India Private Ltd , which has the strongest franchise media platforms with national presence. As an Growth Capital investor, we work with talented management teams to develop businesses that have potential for significant growth.

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Franchise Growth Venture

  1. 1. Building A Business Together A Unique Partnership Opportunity FCIPL I FMIPL Initiative
  2. 2. Agenda <ul><li>Setting the context </li></ul>Franchise Growth venture Why Branding for franchise Appointment ? It’s increasing importance <ul><li>Important ingredient for branding </li></ul><ul><li>Franchise Appointment by Go I The Franchise Store </li></ul><ul><li>General Consulting </li></ul><ul><li>Franchise Growth Venture </li></ul>- Rationale; Our role definition & our value Proposition - Case Study: A successful partnership <ul><li>The FMI Group media assets spread </li></ul><ul><li>Summary </li></ul>
  3. 3. FGV provides funding to growth oriented franchise Brands for their long term advertising & Franchise Business expansion needs. It is an innovative offering from Franchise Mart India Private Ltd , which has the strongest franchise media platforms with national presence. As an Growth Capital investor, we work with talented management teams to develop businesses that have potential for significant growth.
  4. 4. Why Branding - It drives Enterprise Value Without the Coke ‘Brand’ the bottle would be more than half empty Source: Interbrand
  5. 5. Rise in Consumption Rise in disposable income Increasing Role Of Branding
  6. 6. And uniqueness needs to be communicated forcefully We are hardwired to notice what is different And Branding Is About Unique Proposition
  7. 7. Avertising & Branding is all about creating ‘wants’leading to higher consumption Advertising Branding Consumption A-B-C Of Marketing
  8. 8. <ul><li>Advertising Challenges </li></ul><ul><li>– High costs </li></ul><ul><li>– High clutter levels </li></ul><ul><li>– Complexities in Media Space </li></ul><ul><li>– Entry Barrier by big spenders </li></ul><ul><li>– Delayed & staggered response </li></ul>Why Private Treaties? <ul><li>Advertising Challenges </li></ul><ul><li>– High costs </li></ul><ul><li>– High clutter levels </li></ul><ul><li>– Complexities in Media Space </li></ul><ul><li>– Entry Barrier by big spenders </li></ul><ul><li>– Delayed & staggered response </li></ul>
  9. 9. Private Treaties De-mystified We are a strategic partner We help in enabling shift from One to Multiple Franchise owned business We help in accelerating the growth: bring the future forward We help shape mindsets: create ‘new’business categories We help strengthen / reinforce the market presence We help in enhancing brand value therefore enterprise value We help in ‘s-t-r-e-t-c-h-i-n-g’your vision
  10. 10. PT –Our Value Proposition Three pronged Solution Advertising Support Flexibility to use all FM/FCI media properties Consultation /Fran Recruit Management Participation Brand/Communication Strategic Advice Profiling Business successes & promoters Our value proposition differentiates us from Private Equity players
  11. 11. Showcasing Successes Branding Events Organization Management Collaboration Advertising in all FM/FCI assets Knowledge Forums Customized media support Category Creation Private Treaties FGV –A Complete Branding & Business Development Solution
  12. 12. PT -How Does It Work Assigns a Branding, PR & Media, Resource to the partner company FCI / FM infuses Required Ad Currency at Enterprise Value Need Based Communication Plan Exponential Enterprise Value Growth Exponential Brand Value Growth FCI / FM ’s risks / rewards are linked to the Business success
  13. 13. Commodity to Brand Category Creation Bringing future forward Strengthen market presence Enhance Enterprise Value PT –Some Of Example
  14. 14. Pantaloon Has Maintained Highest Ad Intensity and its Flagship Brand Big-Bazaar is Ranked Number 1 Ad-Intensity of retail players in India (%) Big-Bazaar ranked number 1 brand in retail sector according to the ET Brand Equity survey 2006 8 7 6 1 Pantaloon Trent Piramid Retail Shopper’s Stop Pantaloon returned after a year for second 4-year Private Treaty deal with BCCL
  15. 15. Agenda <ul><li>Setting the context </li></ul><ul><li>-Why Branding? </li></ul><ul><li>– It’s increasing importance </li></ul><ul><li>– Important ingredient for branding </li></ul><ul><li>Franchise Growth Venture </li></ul><ul><li>– Rationale; Our role definition, our value proposition –How does it works </li></ul>The FM/FCI Group media assets spread <ul><li>Summary </li></ul>
  16. 17. <ul><li>Branding enhances enterprise value </li></ul><ul><li>We help the brand to expand in the market through franchise Route. </li></ul><ul><li>We help the brand in the Franchise Appointment </li></ul><ul><li>Web , Media , Expo ,Industry ,Market Presence . </li></ul><ul><li>Branding would be key to success in the business </li></ul><ul><li>Household / individual consumption set to soar </li></ul><ul><li>PT aids in branding by providing total communication solutions </li></ul><ul><li>through a risk sharing mechanism </li></ul><ul><li>Management participation . </li></ul><ul><li>FCIPL / FMIPL Group has 360°media presence </li></ul>Summary
  17. 18. <ul><li>Finalizing the business objectives and business </li></ul><ul><li>plans for next 3-5 years </li></ul><ul><li>Mutually arrive at a 3 –5 yr Media Plan and its </li></ul><ul><li>cost </li></ul><ul><li>Finalize the Optimal Mix for FMIPL / FCIPL Media </li></ul><ul><li>And move ahead </li></ul>The Suggested Way Forward…
  18. 19. We Would Like To Partner You In This
  19. 20. Move Forward With us We appreciate your interest in Franchise Growth Venture (P) Ltd. REGISTERED OFFICE : # 21st Century Business Centre-House, 3rd Floor, Ring Road, Near Rushabh Petrol Pump, Surat-395002 I India Tel : 0261-3002077 REGIONAL OFFICE : # 502 / 37 , 1st Main , 40th Cross , 8th Block ,Jaya Nagar | Bangalore| 560082 I India Tel : +91 80 2608 5555 |Fax : +91 80 4242 0800 Franchise Hotline - 1800 103 51 77 14

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