1. 2013
SIP Highlights
STRATEGIC CLOUD SERVICES
MAHFOOZ
RAVI KUMAR RAI
12BSP0995

2. SIP Highlights
It was a memorable experience for me to work with Strategic Cloud Services. Company had
assigned me on a project so called, market potential analysis for Delhi. In order to perform this
research I had taken EmployAstar as a product. EmployAstar is a cloud product based on
Applicant Tracking System. This application is developed on Force.com platform in the
Salesforce CRM. EmployAstar is useful to the recruitment department & staffing agencies for
sourcing, managing, integrating the resumes for conducting the entire recruitment. I am very
much thankful to my company guide Mr. Yuvraj. N (Business Development Executive, SCS
bangalore). He was always a motivational source for me. Along with him I would also like to
express my gratitude towards Mr. Satyabrat Hansraj (HRBP, SCS Bnagalore) & Prof. Hrish. R
who had always helped me by providing the adequate feedback & direction during entire
internship program. I am highly impressed with the working culture & the learning
environment of the company which I had experienced for past 3months.
From the day first I was occupied with the various tasks like working on cloud
computing technology, tracking the competitors, finding out the cloud based products in India
etc. This was at early stage. Gradually as I went ahead I was given product training. Since I
was Woking alone for the Delhi, so there was a short delay in capturing those useful
information. Although with this short delay I took help of Mr. Yuvaraj and worked on the
product training so that I can go ahead for the next level. As a result I was able to clear this
phase and enter into the platform where I can start my tasks & presentations
At the next level I was assigned to come up with the list of potential customers who
would be suitable for our product. Since, the product is about to launch & its major competitors
like Target-Recruit & JobScience were already existing into the market with a great success
rate. Hence in this particular scenario I decided to consider to target small & mid-Size
enterprises. Hence I considered a population of 500 SMEs
Then at the 3rd level we had come up with a questionnaire which was relating to the
EmployAstar. With lots of up and downs & the bad phase finally I came up with the adequate
questionnaire & converted this into online with the help of ‘Google Docs’. This was an
initiative taken by me to conduct the entire survey online.
With the help of these tools (i.e. questionnaire, Internet, Database & power of
telecommunication), I was able to next level which was conducting the survey. This was the
crucial phase in which I had to interact with those 500 SMEs. Getting appointments with
concern person (HR/IT head) and discovering the contact details of them was a very difficult
task. But with the help of calling pitch & the corporate behaviour etiquette taught by Mr.
Yuvaraj I was able to clear this phase. I had interacted 52 clients personally (F2F) and 448
clients with the help on internet (online) & telephonic mode of conversation. From the survey
I came to know that were exist 142 companies who are willing to have more information about
this product including pricing & its application. They also requested for the business proposal
so that they are think & talk to their management for its implementation
If I talk about the last stage of this program in which I had to immersed into the primary
data collected from the responses got from 74 various companies which was sample size for

3. my research. This was the stage where I had to break my heads to find out the optimal way
which can describe the collected data. One side there was a data from which I can
interpenetrate the conclusion by considering the all the responses with the help of graphs &
charts. On another hand, there was required to analyse the co-relation & its deviations with
respect to various variables & factors. Therefore, I have to different ways to analyse. As a
result I decided to go with the both the tracks in which 1st track will be describing the behaviour
of clients with respect to the EmplyAstar on the basis of its application & usability. While 2nd
track describes the interdependency of the various factors.
Finally end I concluded by considering the data analysed from the research as well as
the responses and feedback I got from the Delhi cloud based market.
Learning from the company
As far as learning is concern it can be summarized as:
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Questionnaire designing for extracting various cooperate data
Conducting Online survey
About Cloud based products, applicant tracking system
About Salesforce CRM
Calling pitch
B2B behaviour
Cooperate presentation
Primary data collection & its analysis
Implementation of BRM & SPSS tools
Contribution to the company
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In my research I had taken 500 SMEs companies as a population. Among these SMEs
I was able to extract 145 companies who are willing to upgrade with the product called
EmployAstar
From my research I was able to show them the co relation between the various factors
that can affect the demand of the EmployAstar.
I had created an awareness about the product to the 500 SMEs which will be a positive
aspect from the company point of view
I had designed a case study on the Delhi cloud market with respect to EmployAstar.
I had come out with the correlation between various factors describing the demand for
the EmployAstar, which was appreciated by the company.
Negative aspects
If I am talking about the negative aspects in this summer Internship program. I would like to
summarize it as following:
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There was absence of product Demonstration for the product, due to this we were not
able to have sale experience. This was a drawback for us while giving the information
about the EmployAstar & while in product awareness process.

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There was lack of resources in Delhi (territory). I had to setup by my own .The entire
expenditures like internet, telephone etc. was beared by me other than the living &
accommodation expenses. If it was provided by the company then it will be a source of
inspiration as well
Entire task & operation was performed as per direction of SCS, Bangalore. There was
no any help from the Delhi team. So if sometimes I felt like helpless in some of the
cases & situations
Absence from company ID cards or authorization letter. Because if this I found
difficulty to interact with cooperate peoples like head of Human Resource department
or of Information technology.
I had appreciated if I had got some faculty guidelines from the Gurgaon campus.
At the end of this, I would like to say that it was a good experience from me. I agree that there
was lot of up & downs along with many good time & bad experiences which I had faced , but
coming out with the solution gave me a real & wonderful pleasure which I had enjoyed in past
3 months of this program. Implementing all the concepts studied with accuracy & optimally
was the major challenge for me, which I came to know during this period only. As a conclusion
I came to know that all people have some problems & its solutions along with them only, but
the person who comes out with its implementation or Idea is the initiator & the person who
implements those ideas or solutions tactfully are the winner in this cooperate world.