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Newspaper Content Analysis




                                           Prof. Ravi Dixit
                                Head Media Academic Area
           Mudra Institute of Communications Ahmedabad
                                                      2005
Newspaper Content Analysis


   Content analysis of three newspapers
     – The Telegraph (Calcutta)
     – The Times of India (Ahmedabad)
     – Hindu (Chennai)


   8 issues of each newspaper over a period of two weeks

   Classification on basis of no. of photographs, no. of color photographs,
    origin of story, geographic focus, treatment of story, theme, and sub
    theme
Newspaper Content Analysis


   Comparison between weekday content and Sunday content of TOI

   Comparison between weekday content and Sunday content of
    Telegraph

   Comparison of weekday content between TOI, Telegraph, and Hindu

   Comparison of Sunday content between TOI, Telegraph, and Hindu
Newspaper Content Analysis


   Analysis of average total area and average no. of pages in all three
    newspapers

   Front page content analysis comparison with inside pages content
    during weekdays for TOI, Telegraph, and Hindu

   Front page content analysis comparison with inside pages content on
    Sunday for TOI, Telegraph, and Hindu

   Front page content analysis during weekdays compared with front
    page content on Sunday for TOI, Telegraph, and Hindu
TOI Weekdays/ Sunday


           Section Name
                                                                  Section Name
Other

1.6%                                 Local                                                Local
                                              Others                                      6.4%
Others                               6.7%
                                              14.9%                              Regional/State
10.5%                      Regional/State
                                                                                         12.8%
                                    12.8%
Youth
                                              Sunday Magazine
17.6%                             National                                             National
                                              17.0%
                                                                                         10.6%
                                    12.1%

Sports
                             International    Sports
8.3%                                                                               International
                                     9.6%     6.4%
Business                                                                                 12.8%
                          Editorial/Opinion   Editorial/Opinion
13.1%
                                     7.7%     19.1%
TOI Weekdays/ Sunday


          NO_GRAPH                     NO_GRAPH

                                                      1
                         1
                                                  10.6%
                     12.5%
                                                      3
                         2
                                                  4.3%
                      .3%
                         3

                      .3%
                         7

                      .3%



Missing                      Missing

86.6%                        85.1%
TOI Weekdays/ Sunday


          PHOTO                    PHOTO

Other                      8
.6%                        2.1%            Missing

                           4               48.9%
                       1
                           2.1%
                   33.9%
                           2

                           2.1%


Missing

59.1%
                       2
                   4.2%

                       3   1

                   2.2%    44.7%
TOI Weekdays/ Sunday


          Colour Photo                     Colour Photo
                             1
                         13.1%                                1

                             2                            12.8%

                         2.9%                                 4

                             3                            2.1%

                         1.6%




Missing                          Missing

82.4%                            85.1%
TOI Weekdays/ Sunday


                                             Origin of story
                                     staff

           Origin of story           72.3%




unknow n                      Wire
22.4%                                                            reader
                             24.3%
                                                                  6.4%

                                                               unknow n
reader

1.6%
                                                                  4.3%



                                                                   Wire

                                                                 17.0%

staff

51.8%
TOI Weekdays/ Sunday

                                                                    Geographic focus
                Geographic focus
                                                                                                local
none                                        local
                                                    none                                       8.5%
10.9%                                      8.9%
                                                    23.4%                              state/regional
                                   state/regional
                                                                                              14.9%
                                          12.5%



international
29.7%


                                                                                            national
                                                    international
                                                                                              25.5%
                                         national   27.7%

                                          38.0%
TOI Weekdays/ Sunday

                       Treatment                                          Treatment


other                                              commentary/criticism

1.3%                                               17.0%

commentary/criticism

8.6%



feature                                                                               general new s
                                                   feature
25.2%                                                                                        57.4%
                                                   25.5%

                                   general new s

                                          64.9%
TOI Weekdays/ Sunday


                  THEME                                                  THEME

Other                                             Other                          Politics/Government/
                          Politics/Government/
17.9%
                                                  17.0%                                        17.0%
                                        22.4%
Other

4.2%
                                                  Other
Ordinary People
                                                  6.4%                            Police/crime/courts/
5.1%
                           Police/crime/courts/   Science and Technolo                         12.8%
Education
                                        10.5%     6.4%
4.2%
                                                  Parenting and relati           Business, Economics
Entertainment
                          Business, Economics     4.3%                                          6.4%
12.8%
                                        14.1%                                                  Sports
Sports                                            Entertainment
                                                                                                8.5%
8.9%                                              21.3%
TOI Weekdays/ Sunday


          NO.SOURC                     NO.SOURC
                             Other
Other
                             8.5%                  1.00
13.7%
                      1.00
                                                  23.4%

                     30.4%




Missing                      Missing

29.1%                        40.4%                 2.00

                                                  17.0%
                      2.00
                                                   3.00
                     16.6%
3.00
                                                  6.4%
10.2%
                                                   7.00

                                                  4.3%
Telegraph Weekdays/ Sunday


         PHOTO                     PHOTO
                           1                   2
                       1   39.6%           5.2%
                   32.8%                       3
                                           2.1%
                       2                   Other
                   3.1%                    4.2%
                   Other

                   2.1%




0                                              0

62.0%                                      49.0%
Telegraph Weekdays/ Sunday


                                       Colour Photo

        Colour Photo
                                                          1
                           1                          11.5%
                       14.4%
                                                          2
                           2
                                                      4.2%
                       2.5%
                                                      Other
                       Other
                       1.5%                           4.2%




0                              0
81.6%                          80.2%
Telegraph Weekdays/ Sunday


          Origin of story

                                                  Origin of story
reader                      unknow n
                                                                     Wire
4.3%                          21.2%
                                       unknow n                     25.0%

                                       32.3%




                                Wire
                              25.2%    reader
staff
                                       1.0%
49.4%

                                                                     staff
                                                                    41.7%
Telegraph Weekdays/ Sunday


                Geographic focus                                    Geographic focus

none                                        local   none

10.4%                                               10.4%                                       local
                                          13.8%
                                                                                              20.8%
                                   state/regional

                                           3.4%


                                                                                       state/regional
                                                    international
international                                                                                  6.3%
                                                    30.2%
34.4%


                                        national
                                          38.0%
                                                                                            national
                                                                                              32.3%
Telegraph Weekdays/ Sunday


                Treatment                                          Treatment

                                        feature    feature                     commentary/criticism
                                         15.0%     15.6%                                     6.3%

                                                                                             other
                            commentary/criticism
                                                                                             3.1%
                                         10.4%

                                          other
                                          1.2%




general new s
73.3%
                                                   general new s
                                                   75.0%
Telegraph Weekdays/ Sunday


                 THEME                                           THEME

                                                 Other
Other
                         Politics/Government/    9.4%
20.6%
                                       26.7%     Other                   Politics/Government/
                                                 11.5%                                 31.3%



Entertainment
                                                 Entertainment
12.0%
                                                 12.5%
                          Police/crime/courts/

                                       12.3%
                                                                          Police/crime/courts/
Sports
                         Business, Economics                                           10.4%
16.6%                                            Sports
                                       12.0%                             Business, Economics
                                                 20.8%
                                                                                        4.2%
TOI Vs. Hindu Vs. Telegraph


   Comparison between the weekdays issue of all three newspapers

   Comparison between the Sunday issue of all three newspapers

   Origin of Story, Geographic Focus, Treatment, Theme, Sub Theme,
    No. of Photographs
TOI (weekdays)
             Origin of story


unknown                         Wire
22.4%
                               24.3%



reader
1.6%




staff

51.8%
Hindu (weekdays)
Telegraph (weekdays)
TOI Vs. Hindu Vs. Telegraph
Origin of Story


   TOI 52%, Hindu 73%, and Telegraph 49% stories originate from staff
    reporters

   No. of stories derived from wire/ news agencies is similar in Telegraph
    & TOI (25%) whereas it is half of that in Hindu

   More similarity in TOI & Telegraph – stories unaccounted for - about
    22% in both – a high no. as compared to Hindu (10%)

   Telegraph & Hindu give more importance to readers (4.3% stories) as
    compared to TOI (1.6%)
TOI (weekdays)

                  Geographic focus

none                                          local

10.9%                                        8.9%

                                     state/regional

                                            12.5%



international

29.7%




                                           national

                                            38.0%
Hindu (weekdays)
Telegraph (weekdays)
TOI Vs. Hindu Vs. Telegraph
Geographic Focus


   Same coverage given to national stories during weekdays in all 3
    newspapers – around 40%

   Hindu covers more local & regional based stories (31% total) and gives
    less visibility to international stories (14.7%)

   Telegraph – TOI moving on a similar path – covering around 20% local
    + regional stories and around 30% international stories

   Stories without geographical focus – same in all three (around 10%)
TOI (weekdays)
                  Treatment

                                          feature
                                           25.2%



                              commentary/criticism
                                            8.6%
                                            other
                                            1.3%




general new s

64.9%
Hindu (weekdays)
                   Treatment

                                           feature

                                             9.8%

                               commentary/criticism

                                            10.7%

                                             other

                                               .9%




general new s

78.6%
Telegraph (weekdays)
                  Treatment

                                          feature
                                           15.0%


                              commentary/criticism

                                           10.4%

                                            other

                                            1.2%




general new s

73.3%
TOI Vs. Hindu Vs. Telegraph
Treatment


   TOI covers least no. of hard core news – about 65%, with 25%
    features and 9% stories giving advice/ opinion/ criticisms

   Hindu publishes about 79% news stories with less importance on
    features (9.8%)

   Telegraph has 73% news stories with 15% emphasis on features and
    10% advice columns
TOI (weekdays)
                       THEME

Other
                                   Politics/Government/
17.9%
                                                22.4%
Other

4.2%
Ordinary People
5.1%
                                   Police/crime/courts/
Education
                                                10.5%
4.2%

Entertainment
                               Business, Economics
12.8%
                                                14.1%
Sports
8.9%
Hindu (weekdays)
Telegraph (weekdays)
TOI Vs. Hindu Vs. Telegraph
Theme

   Stories revolving around the theme Politics/ Government/ War
    dominate in all three newspapers (around 25%)

   Entertainment stories are about 12% in Telegraph & TOI whereas it is
    half of that in Hindu

   However, Hindu is the only newspaper which gives coverage to
    community announcements such as some play, musical function, arts
    exhibition, etc taking place in the city

   Stories relating to education and ordinary people have more coverage
    in TOI (above 4%) which is not the case in the other two.
TOI (weekdays)
               Politics
               SUB_THEM

Other

4.3%                        Police/crime/courts/

                                         20.0%
others
27.1%


                          business, economics,
                                         11.4%




elections
                           War/international co
12.9%
                                         20.0%
education
4.3%
Hindu (weekdays)
                      SUB_THEM

                                   Police/crime/courts/
                                                17.9%
others
31.1%

                                 business, economics,
                                                10.4%




city planning, land

6.6%
                                  War/international co
elections
                                                22.6%
10.4%
education

.9%
Telegraph (weekdays)
                       SUB_THEM

others
                                    Police/crime/courts/
25.3%
                                                 28.7%




city planning, land

5.7%

elections
                                  business, economics,
2.3%
                                                 14.9%
education

2.3%

War/international co
20.7%
TOI Vs. Hindu Vs. Telegraph
Sub Theme (Politics)


   In Telegraph police/ crime/ legal stories (29%), in Hindu - international
    conflict (23%), and TOI - police/ crime & international conflict both
    20%, are predominant

   Telegraph has very few stories regarding elections (2%)

   Business and policies involving govt. get around 10-11% coverage

   TOI has very few stories relating to city planning & development
TOI (weekdays)
                  Entertainment
                     SUB_THEM


Missing
2.5%                                movies
other                                12.5%
7.5%                              television

                                      5.0%
                                  pop music
                                     10.0%




celebraty news
62.5%
Hindu (weekdays)
                      SUB_THEM
other                                 movies
25.0%                                  25.0%




celebraty news                      television
4.2%                                    4.2%
                                    pop music
                                        4.2%
books

12.5%


                                     fine arts
                                       25.0%
Telegraph (weekdays)
                  SUB_THEM
                                     movies

                                       7.7%

                                   television
                                       5.1%
                                   pop music

                                       5.1%
other
                                    fine arts
25.6%
                                       2.6%
                                      books

                                       7.7%




celebraty news

46.2%
TOI Vs. Hindu Vs. Telegraph
Sub Theme (Entertainment)


   Huge difference – celebrity news are predominant in both Telegraph
    (46%) & TOI (62.5%) – in Hindu it gets only 4.2% coverage

   Hindu gives more importance to topics revolving around fine arts and
    books – 37.5% in all, Telegraph – 10.3% and TOI less than 2%
    individually
TOI (weekdays)
                   Sports

                   SUB_THEM

                                womens sports

                                        7.1%

                                   high school

                                        7.1%




professional
85.7%
Hindu (weekdays)
            SUB_THEM
Other

23.4%
                           womens sports

                                    9.4%

                              high school

                                    4.7%




                             professional

                                  62.5%
Telegraph (weekdays)
                     SUB_THEM

                                           other

                                          13.0%

                                 w omens sports

                                           1.9%

                                      high school
                                           1.9%

                                          college

                                           1.9%




professional

81.5%
TOI Vs. Hindu Vs. Telegraph
Sub Theme (Sports)


   Again Telegraph and TOI have similar approach – professional sports
    although dominant in all 3 gets around 83% coverage in both of the
    above – Hindu is lower by 20%

   Women’s sports is not highlighted in Telegraph, it is a mere 1.9%

   TOI covers only professional sports, women’s sports & high school
    sports

   Hindu & Telegraph print 28% & 15% respectively, stories about other
    areas of sports
TOI (weekdays)
               PHOTO

Other

.6%


                               1

                           33.9%




Missing

59.1%
                               2

                           4.2%

                               3

                           2.2%
Hindu (weekdays)
Telegraph (weekdays)
              PHOTO

                                   1

                               32.8%


                                   2
                               3.1%
                               Other

                               2.1%




0
62.0%
TOI Vs. Hindu Vs. Telegraph
No. of Related Photographs


   Hindu stands out once more – uses only 20% photographs to support
    its stories

   38% stories have photographs in Telegraph, wherein most of them
    (32.8%) have only 1 photo

   TOI’s 40% stories have photos – 6% out of them have more than 1
    photograph
TOI (Sunday)
            Origin of story
unknown

4.3%
reader                         Wire
6.4%                          17.0%




staff
72.3%
Hindu (Sunday)
            Origin of story
unknown

13.7%

                               Wire
                              12.9%




                               staff
                              73.4%
Telegraph (Sunday)

               Origin of story
                                  Wire

                                 25.0%
unknown

32.3%




reader

1.0%




                                 staff

                                 41.7%
TOI Vs. Hindu Vs. Telegraph
Origin of Story


   In the Sunday issue 73% stories are credited to staff in both Hindu &
    TOI, But Telegraph only 41.7%

   Telegraph has an enormous number of stories (32.3%) that did not
    mention sources, TOI – 4.3% and Hindu – 13.7%

   Telegraph also has the highest no. of stories credited to wire/ news
    agencies (25%) – it is double the no. in TOI & Hindu
TOI (Sunday)
Hindu (Sunday)
                  Geographic focus

none
                                              local
7.2%
                                            14.4%

international
20.9%
                                     state/regional
                                            17.3%




national
40.3%
Telegraph (Sunday)
TOI Vs. Hindu Vs. Telegraph
Geographic Focus


   National & international stories get equal coverage in TOI & Telegraph,
    although TOI is less than 30% & Telegraph more than 30%

   Regional stories are very few – a mere 6.3% in Telegraph, whereas it
    is twice as that in TOI (14.9%) & Hindu (17.3%)

   TOI has the highest no. of stories which do not have any geographical
    focus (23.4%), in the other two it is below 10%
TOI (Sunday)
                          Treatment

commentary/criticism
17.0%




                                      general news
feature
                                            57.4%
25.5%
Hindu (Sunday)
                   Treatment


                                             feature

                                              13.7%

                                 commentary/criticism

                                               5.0%

                                               other

                                               1.4%



general new s

79.9%
Telegraph (Sunday)
                      Treatment

feature                           commentary/criticism
15.6%                                           6.3%

                                                other
                                                3.1%




general new s
75.0%
TOI Vs. Hindu Vs. Telegraph
Treatment


   Here TOI depicts a true Sunday newspaper with more features(25.5%)
    and opinion/ advice giving columns (17%) than hard core news
    (57.4%), as compared to Telegraph and Hindu

   Telegraph has 75% news stories & Hindu – 80% which is actually a
    percent or two more than that found during weekdays
TOI (Sunday)
                           THEME

Other                                 Politics/Government/

17.0%                                               17.0%



Other
6.4%                                   Police/crime/courts/

Science and Technolo                                12.8%

6.4%

Parenting and relati                  Business, Economics

4.3%                                                 6.4%

                                                   Sports
Entertainment
                                                     8.5%
21.3%
Hindu (Sunday)
                           THEME

Other
                                       Politics/Government/
16.5%
                                                     20.1%
Other

4.3%
Community Anouncemen

3.6%
                                        Police/crime/courts/
Health, fitness and
                                                     12.9%
5.8%
Entertainment
                                       Business, Economics
7.2%
                                                      9.4%
Sports

20.1%
Telegraph (Sunday)
                      THEME

Other

6.2%
Other

11.5%                           Politics/Government/

fashion and Beauty                           31.2%

3.1%


Entertainment
12.5%


                                Police/crime/courts/
                                             10.4%
Sports
                               Business, Economics
20.8%
                                              4.2%
TOI Vs. Hindu Vs. Telegraph
Theme

   Being a Sunday issue, stories providing entertainment are highest
    (21.3%), business & economics goes down to 6.4% & new themes like
    parenting & relationship and science & technology come up in TOI

   Stories about government/ politics/ war (31.2%) still dominate the
    Sunday Telegraph with sports stories following it at 20.8%.
    Entertainment stories get same coverage as weekdays (12%). Fashion
    & beauty is the only new theme featuring on a Sunday

   In Hindu 62.5% stories are political/ government, police/ legal, sports,
    & business oriented. Rest is covered by other themes - entertainment
    (7.2%), health, fitness & medicine (5.8%), and community
    announcements (3.6%) are more than 3%
TOI (Sunday)
                   Politics

                       SUB_THEM
War/international co
25.0%




                                  Police/crime/courts/
                                               50.0%




business, economics,
25.0%
Hindu (Sunday)
                         SUB_THEM

                                         Police/crime/courts/

                                                      17.9%

others

35.7%                                  business, economics,

                                                       7.1%




                                        War/international co
                                                      14.3%
city planning, land

3.6%                                              education
elections                                              7.1%

14.3%
Telegraph (Sunday)
                      SUB_THEM

                                   Police/crime/courts/
                                                20.0%
others

33.3%



                                 business, economics,

                                                13.3%



city planning, land
                                  War/international co
6.7%
                                                10.0%
elections
                                            education
6.7%
                                                10.0%
TOI Vs. Hindu Vs. Telegraph
Sub Theme (Politics)


   Hindu & Telegraph cover all the aspects in the theme politics – in both
    crime/ legal stories are high 20% & 18% resp.

   Hindu – international conflict & elections have equal coverage – 14.3%

   Telegraph – international conflict & education (10%) and elections &
    city planning (6.7%) have equal coverage

   TOI is very different here – 50% crime/ legal stories, 25% international
    conflict & 25% business stories
TOI (Sunday)
                 Entertainment

                    SUB_THEM




                                 movies

                                 50.0%

celebraty news

50.0%
Hindu (Sunday)
                    SUB_THEM
other
10.0%

celebraty news
10.0%

                                   movies
                                    10.0%




                                  fine arts

                                    70.0%
Telegraph (Sunday)
              SUB_THEM
other

25.0%

                                     books

                                      8.3%




                             celebraty news
                                     66.7%
TOI Vs. Hindu Vs. Telegraph
Sub Theme (Entertainment)


   TOI again focuses on only two sub themes – celebrity news & movies
    – both 50% each

   Telegraph – celebrity news is pre-dominant with 66.7% coverage,
    books 8.3%, remaining 25% covered by other sub themes

   Hindu very surprisingly has fine arts (70%) as its main sub theme,
    movies & celebrity news getting very less focus with 10% coverage
    each
TOI (Sunday)
                 Sports


                  SUB_THEM
                              recreational
                                   25.0%




professional
75.0%
Hindu (Sunday)
                  SUB_THEM


                                womens sports

                                        3.6%
Other                                  college
3.6%                                    3.6%




professional
89.3%
Telegraph (Sunday)
                    SUB_THEM

                                womens sports
                                         5.0%

                                    high school
                                         5.0%

                                        college

                                         5.0%




professional

85.0%
TOI Vs. Hindu Vs. Telegraph
Sub Theme (Sports)


   Professional sports main sub theme in all three - Telegraph (85%),
    Hindu (89.3%) & TOI (75%)

   TOI shows same picture again – focus on professional and
    recreational sports (25%) only

   Hindu & Telegraph have a broad approach, they cover women’s sports,
    high school as well as college sports
TOI (Sunday)
Hindu (Sunday)
            PHOTO

                             1

                         12.9%

                             2

                         5.0%

                             3

                         1.4%
                            12
                          .7%



0
79.9%
Telegraph (Sunday)
TOI Vs. Hindu Vs. Telegraph
No. of Related Photographs


   TOI & Telegraph show same trends – 51% stories in both are
    supported by photographs, where stories with 1 photo is predominant
    – TOI (44.7%) & Telegraph (39.6%)

   Hindu – only 80% stories do not have photographs – very different
    from TOI & Telegraph
Comparison of the Average Total Area of the
Weekdays Issues of TOI, Hindu, Telegraph




      Newspaper    # Stories   Total Area
      Average
      TOI           103.67       155.2
      Hindu         162.33        148
      Telegraph     130.67      176.51
Comparison of the Average Total Area of the
Sunday Issue of TOI, Hindu, Telegraph




      Newspaper    # Stories   Total Area
      Average
      TOI             94        220.86
      Hindu          151.5      206.75
      Telegraph       137       209.91
Front Page Analysis


   Comparison of stories on front page with those not on the front page
    during weekdays

   Comparison of stories on front page with those not on the front page
    on Sundays

   Comparison of stories on front page during weekdays and Sundays
TOI (FP/ NFP)
                    Weekday
          PHOTO                       PHOTO


                              7
1
                              .4%
45.5%
                              6               Missing
                              .4%              61.8%
                              3
                              1.4%

                          2   2

                       9.1%   3.6%



                          3

                       9.1%
Missing                       1

36.4%                         32.5%
Hindu (FPW/ NFPW)
        PHOTO
                                  PHOTO
1

15.2%
                                              1

                                          18.4%
                                              2
                                           .8%
                                              3

                                           .8%
                                              5
                                           .3%



                          0
                          79.8%
                      0

                  84.8%
Telegraph (FPW/ NFPW)
                                 PHOTO
        PHOTO            1

                         33.0%
                     1
                                             2
                 30.4%
                                         3.0%

                     2
                                         Other

                 4.3%                    2.0%

                     6

                 4.3%




0                                            0
60.9%                                    62.0%
TOI (FPW/ NFPW)
                Geographic focus
international                                                       Geographic focus
24.2%

                                            local   none                                        local

                                          12.1%     12.1%                                      8.6%

                                   state/regional                                      state/regional

                                           6.1%                                               13.2%




                                                    international

                                                    30.4%




                                                                                            national
                                        national                                              35.7%
                                          57.6%
Hindu (FPW/ NFPW)

                Geographic focus                                    Geographic focus
none

3.0%                                                none

                                                    12.6%                                       local
international                               local
                                                                                              22.0%
9.1%                                      15.2%

                                                    international
                                   state/regional
                                                    15.2%
                                           6.1%

                                                                                       state/regional

                                                                                              10.4%




                                                    national
national                                            39.9%
66.7%
Telegraph (FPW/ NFPW)

                Geographic focus                              Geographic focus
none

4.3%                                          none                                        local
                                              10.9%                                     14.5%
international
                                                                                 state/regional
21.7%
                                                                                         3.6%
                                      local

                                     4.3%

                                              international
                                              35.3%

                                                                                       national

                                                                                        35.6%




                                   national

                                    69.6%
TOI (FPW/ NFPW)
                       THEME
                                                                        THEME
Other
                                                      Other
12.1%                                                                           Politics/Government/
                                                      18.2%
                                                                                              20.7%
Ordinary People                Politics/Government/   Other

12.1%                                       36.4%     4.3%

                                                      Ordinary People

Education                                             4.3%                       Police/crime/courts/
6.1%                                                  Education                               10.0%
Science and Technolo                                  3.9%

6.1%
                                                      Entertainment             Business, Economics
Business, Economics            Police/crime/courts/
                                                      14.3%                                   14.3%
12.1%                                       15.2%
                                                                                              Sports
                                                                                              10.0%
Hindu (FPW/ NFPW)

                       THEME                                                 THEME

Other
                                                      Other
                                                                                     Politics/Government/
15.2%
                                                      20.2%
                                                                                                   23.2%


Other                          Politics/Government/
                                                      Other
12.1%                                       42.4%
                                                      6.1%
                                                      Community Anouncemen            Police/crime/courts/

Business, Economics                                   6.1%                                         12.1%
                                                      Entertainment
9.1%
                                                      6.1%                           Business, Economics
                                                      Sports                                       10.4%
Police/crime/courts/
                                                      15.9%
21.2%
Telegraph (FPW/ NFPW)

                       THEME                                          THEME




                                                      Other
Sports
                                                                              Politics/Government/
                                                      17.8%
17.4%
                                                                                            24.1%

Business, Economics                                   Other

4.3%                                                  4.3%


                                                      Entertainment
                                                                              Police/crime/courts/
Police/crime/courts/           Politics/Government/   12.9%
                                                                                            11.9%
17.4%                                       60.9%


                                                      Sports                  Business, Economics

                                                      16.5%                                 12.5%
TOI (FPS/ NFPS)

          PHOTO                         PHOTO


                          1
                      33.3%

                              Missing               1
                              46.3%             46.3%




Missing

66.7%
                              8                     2

                              2.4%              2.4%
                                                    4

                                                2.4%
Hindu (FPS/ NFPS)

       PHOTO
                                     PHOTO
1

8.3%                                             1
                                             13.4%

                                                 2
                                             5.5%
                                                 3

                                             1.6%
                                                12
                                              .8%



                             0

                             78.7%
                         0

                     91.7%
Telegraph (FPS/ NFPS)

                                  PHOTO
        PHOTO             1

                          38.6%

                                              2
                                          5.7%

                                              3
                      0
                                          2.3%
                  50.0%
                                          Other
1
50.0%                                     4.5%




                                              0
                                          48.9%
TOI (FPS/ NFPS)

                Geographic focus                                    Geographic focus

                                                                                                local
international
                                                                                               9.8%
16.7%                                               none
                                                                                       state/regional
                                                    26.8%
                                                                                               9.8%



                                   state/regional

                                          50.0%

                                                                                             national
national
                                                                                              24.4%
33.3%
                                                    international
                                                    29.3%
Hindu (FPS/ NFPS)

                Geographic focus                                    Geographic focus

                                                    none
international                                                                                   local
                                            local   7.9%
16.7%                                                                                         13.4%
                                          25.0%
                                                    international
                                                    21.3%                              state/regional

                                                                                              16.5%




national

33.3%                              state/regional

                                          25.0%
                                                    national
                                                    40.9%
Telegraph (FPS/ NFPS)

                Geographic focus
                                                              Geographic focus
international

37.5%
                                              none
                                                                                          local
                                              11.4%
                                                                                        20.5%
                                      local

                                    25.0%

                                                                                 state/regional
                                              international                              6.8%
                                              29.5%




                                                                                      national
                                   national                                             31.8%
                                    37.5%
TOI (FPS/ NFPS)

                                                                              THEME
                      THEME

                                                       Other                          Politics/Government/
Ordinary People
                                                       14.6%                                        12.2%
16.7%

                                                       Other
                                                                                       Police/crime/courts/
                                                       7.3%
                                                                                                    14.6%
Leisure Travel                  Politics/Government/   Science and Technolo
16.7%                                        50.0%     7.3%                           Business, Economics
                                                       Parenting and relati                          4.9%
                                                       4.9%
                                                                                                    Sports

Business, Economics                                                                                  9.8%
                                                       Entertainment
16.7%
                                                       24.4%
Hindu (FPS/ NFPS)

                       THEME                                                THEME
Ordinary People

8.3%                                                                                Politics/Government/
                                                      Other
Entertainment                                                                                     18.1%
                                                      21.3%
8.3%

Sports                         Politics/Government/
                                                      Other
                                                                                     Police/crime/courts/
8.3%                                        41.7%
                                                      4.7%
                                                                                                  11.8%
                                                      Health, fitness and
Business, Economics
                                                      6.3%
8.3%
                                                                                    Business, Economics
                                                      Entertainment
                                                                                                   9.4%
                                                      7.1%

Police/crime/courts/                                                                              Sports

25.0%                                                                                             21.3%
Telegraph (FPS/ NFPS)

                      THEME                                               THEME

Sports
                                                     Other
12.5%                                                6.8%
Business, Economics                                  Other                        Politics/Government/
12.5%                                                12.5%                                      27.3%

                                                     fashion and Beauty
                                                     3.4%


                                                     Entertainment
                                                     13.6%                         Police/crime/courts/

                                                                                                11.4%
                                                                                  Business, Economics
                                                     Sports
                                                                                                 3.4%
                              Politics/Government/   21.6%

                                           75.0%
TOI (FPW/ FPS)

          PHOTO                          PHOTO

1
                                                     1
45.5%
                                                 33.3%




                           2

                        9.1%
                               Missing

                               66.7%
                           3

                        9.1%
Missing

36.4%
Hindu (FPW/ FPS)


        PHOTO                    PHOTO
1                         1

15.2%                     8.3%




                      0                      0
                  84.8%                  91.7%
Telegraph (FPW/ FPS)

        PHOTO

                      1           PHOTO
                  30.4%


                      2

                  4.3%

                      6
                                              0
                  4.3%
                                          50.0%
                          1

                          50.0%




0

60.9%
TOI (FPW/ FPS)

                Geographic focus
international                                                       Geographic focus
24.2%

                                            local   international
                                          12.1%     16.7%
                                   state/regional

                                           6.1%


                                                                                       state/regional
                                                                                              50.0%


                                                    national
                                                    33.3%


                                        national

                                          57.6%
Hindu (FPW/ FPS)


                Geographic focus                                    Geographic focus
none

3.0%                                                international
international                               local   16.7%                                       local
9.1%                                      15.2%                                               25.0%

                                   state/regional

                                           6.1%




                                                    national

                                                    33.3%                              state/regional

                                                                                              25.0%

national
66.7%
Telegraph (FPW/ FPS)


                Geographic focus
none                                                          Geographic focus
4.3%
                                              international
international                                 37.5%

21.7%

                                      local                                         local
                                     4.3%                                         25.0%




                                                                                 national
                                   national
                                                                                  37.5%
                                    69.6%
TOI (FPW/ FPS)


                       THEME                                                  THEME

Other
                                                        Ordinary People
12.1%                                                   16.7%

Ordinary People                  Politics/Government/
12.1%                                         36.4%

                                                        Leisure Travel                Politics/Government/
Education                                               16.7%                                      50.0%
6.1%

Science and Technolo
6.1%
Business, Economics                                     Business, Economics
                                 Police/crime/courts/
12.1%                                                   16.7%
                                              15.2%
Hindu (FPW/ FPS)


                       THEME                                                    THEME

                                                         Ordinary People

Other                                                    8.3%

15.2%                                                    Entertainment
                                                         8.3%


Other                             Politics/Government/   Sports                         Politics/Government/

12.1%                                          42.4%     8.3%                                        41.7%


                                                         Business, Economics

Business, Economics                                      8.3%

9.1%


                                                         Police/crime/courts/
Police/crime/courts/
                                                         25.0%
21.2%
Telegraph (FPW/ FPS)


                       THEME
                                                                            THEME
                                                      Sports

Sports                                                12.5%
17.4%                                                 Business, Economics

                                                      12.5%
Business, Economics

4.3%




Police/crime/courts/           Politics/Government/

17.4%                                       60.9%




                                                                                    Politics/Government/

                                                                                                 75.0%

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Content Analysis Hindu Vs Toi Vs Telegraph

  • 1. Newspaper Content Analysis Prof. Ravi Dixit Head Media Academic Area Mudra Institute of Communications Ahmedabad 2005
  • 2. Newspaper Content Analysis  Content analysis of three newspapers – The Telegraph (Calcutta) – The Times of India (Ahmedabad) – Hindu (Chennai)  8 issues of each newspaper over a period of two weeks  Classification on basis of no. of photographs, no. of color photographs, origin of story, geographic focus, treatment of story, theme, and sub theme
  • 3. Newspaper Content Analysis  Comparison between weekday content and Sunday content of TOI  Comparison between weekday content and Sunday content of Telegraph  Comparison of weekday content between TOI, Telegraph, and Hindu  Comparison of Sunday content between TOI, Telegraph, and Hindu
  • 4. Newspaper Content Analysis  Analysis of average total area and average no. of pages in all three newspapers  Front page content analysis comparison with inside pages content during weekdays for TOI, Telegraph, and Hindu  Front page content analysis comparison with inside pages content on Sunday for TOI, Telegraph, and Hindu  Front page content analysis during weekdays compared with front page content on Sunday for TOI, Telegraph, and Hindu
  • 5. TOI Weekdays/ Sunday Section Name Section Name Other 1.6% Local Local Others 6.4% Others 6.7% 14.9% Regional/State 10.5% Regional/State 12.8% 12.8% Youth Sunday Magazine 17.6% National National 17.0% 10.6% 12.1% Sports International Sports 8.3% International 9.6% 6.4% Business 12.8% Editorial/Opinion Editorial/Opinion 13.1% 7.7% 19.1%
  • 6. TOI Weekdays/ Sunday NO_GRAPH NO_GRAPH 1 1 10.6% 12.5% 3 2 4.3% .3% 3 .3% 7 .3% Missing Missing 86.6% 85.1%
  • 7. TOI Weekdays/ Sunday PHOTO PHOTO Other 8 .6% 2.1% Missing 4 48.9% 1 2.1% 33.9% 2 2.1% Missing 59.1% 2 4.2% 3 1 2.2% 44.7%
  • 8. TOI Weekdays/ Sunday Colour Photo Colour Photo 1 13.1% 1 2 12.8% 2.9% 4 3 2.1% 1.6% Missing Missing 82.4% 85.1%
  • 9. TOI Weekdays/ Sunday Origin of story staff Origin of story 72.3% unknow n Wire 22.4% reader 24.3% 6.4% unknow n reader 1.6% 4.3% Wire 17.0% staff 51.8%
  • 10. TOI Weekdays/ Sunday Geographic focus Geographic focus local none local none 8.5% 10.9% 8.9% 23.4% state/regional state/regional 14.9% 12.5% international 29.7% national international 25.5% national 27.7% 38.0%
  • 11. TOI Weekdays/ Sunday Treatment Treatment other commentary/criticism 1.3% 17.0% commentary/criticism 8.6% feature general new s feature 25.2% 57.4% 25.5% general new s 64.9%
  • 12. TOI Weekdays/ Sunday THEME THEME Other Other Politics/Government/ Politics/Government/ 17.9% 17.0% 17.0% 22.4% Other 4.2% Other Ordinary People 6.4% Police/crime/courts/ 5.1% Police/crime/courts/ Science and Technolo 12.8% Education 10.5% 6.4% 4.2% Parenting and relati Business, Economics Entertainment Business, Economics 4.3% 6.4% 12.8% 14.1% Sports Sports Entertainment 8.5% 8.9% 21.3%
  • 13. TOI Weekdays/ Sunday NO.SOURC NO.SOURC Other Other 8.5% 1.00 13.7% 1.00 23.4% 30.4% Missing Missing 29.1% 40.4% 2.00 17.0% 2.00 3.00 16.6% 3.00 6.4% 10.2% 7.00 4.3%
  • 14. Telegraph Weekdays/ Sunday PHOTO PHOTO 1 2 1 39.6% 5.2% 32.8% 3 2.1% 2 Other 3.1% 4.2% Other 2.1% 0 0 62.0% 49.0%
  • 15. Telegraph Weekdays/ Sunday Colour Photo Colour Photo 1 1 11.5% 14.4% 2 2 4.2% 2.5% Other Other 1.5% 4.2% 0 0 81.6% 80.2%
  • 16. Telegraph Weekdays/ Sunday Origin of story Origin of story reader unknow n Wire 4.3% 21.2% unknow n 25.0% 32.3% Wire 25.2% reader staff 1.0% 49.4% staff 41.7%
  • 17. Telegraph Weekdays/ Sunday Geographic focus Geographic focus none local none 10.4% 10.4% local 13.8% 20.8% state/regional 3.4% state/regional international international 6.3% 30.2% 34.4% national 38.0% national 32.3%
  • 18. Telegraph Weekdays/ Sunday Treatment Treatment feature feature commentary/criticism 15.0% 15.6% 6.3% other commentary/criticism 3.1% 10.4% other 1.2% general new s 73.3% general new s 75.0%
  • 19. Telegraph Weekdays/ Sunday THEME THEME Other Other Politics/Government/ 9.4% 20.6% 26.7% Other Politics/Government/ 11.5% 31.3% Entertainment Entertainment 12.0% 12.5% Police/crime/courts/ 12.3% Police/crime/courts/ Sports Business, Economics 10.4% 16.6% Sports 12.0% Business, Economics 20.8% 4.2%
  • 20. TOI Vs. Hindu Vs. Telegraph  Comparison between the weekdays issue of all three newspapers  Comparison between the Sunday issue of all three newspapers  Origin of Story, Geographic Focus, Treatment, Theme, Sub Theme, No. of Photographs
  • 21. TOI (weekdays) Origin of story unknown Wire 22.4% 24.3% reader 1.6% staff 51.8%
  • 24. TOI Vs. Hindu Vs. Telegraph Origin of Story  TOI 52%, Hindu 73%, and Telegraph 49% stories originate from staff reporters  No. of stories derived from wire/ news agencies is similar in Telegraph & TOI (25%) whereas it is half of that in Hindu  More similarity in TOI & Telegraph – stories unaccounted for - about 22% in both – a high no. as compared to Hindu (10%)  Telegraph & Hindu give more importance to readers (4.3% stories) as compared to TOI (1.6%)
  • 25. TOI (weekdays) Geographic focus none local 10.9% 8.9% state/regional 12.5% international 29.7% national 38.0%
  • 28. TOI Vs. Hindu Vs. Telegraph Geographic Focus  Same coverage given to national stories during weekdays in all 3 newspapers – around 40%  Hindu covers more local & regional based stories (31% total) and gives less visibility to international stories (14.7%)  Telegraph – TOI moving on a similar path – covering around 20% local + regional stories and around 30% international stories  Stories without geographical focus – same in all three (around 10%)
  • 29. TOI (weekdays) Treatment feature 25.2% commentary/criticism 8.6% other 1.3% general new s 64.9%
  • 30. Hindu (weekdays) Treatment feature 9.8% commentary/criticism 10.7% other .9% general new s 78.6%
  • 31. Telegraph (weekdays) Treatment feature 15.0% commentary/criticism 10.4% other 1.2% general new s 73.3%
  • 32. TOI Vs. Hindu Vs. Telegraph Treatment  TOI covers least no. of hard core news – about 65%, with 25% features and 9% stories giving advice/ opinion/ criticisms  Hindu publishes about 79% news stories with less importance on features (9.8%)  Telegraph has 73% news stories with 15% emphasis on features and 10% advice columns
  • 33. TOI (weekdays) THEME Other Politics/Government/ 17.9% 22.4% Other 4.2% Ordinary People 5.1% Police/crime/courts/ Education 10.5% 4.2% Entertainment Business, Economics 12.8% 14.1% Sports 8.9%
  • 36. TOI Vs. Hindu Vs. Telegraph Theme  Stories revolving around the theme Politics/ Government/ War dominate in all three newspapers (around 25%)  Entertainment stories are about 12% in Telegraph & TOI whereas it is half of that in Hindu  However, Hindu is the only newspaper which gives coverage to community announcements such as some play, musical function, arts exhibition, etc taking place in the city  Stories relating to education and ordinary people have more coverage in TOI (above 4%) which is not the case in the other two.
  • 37. TOI (weekdays) Politics SUB_THEM Other 4.3% Police/crime/courts/ 20.0% others 27.1% business, economics, 11.4% elections War/international co 12.9% 20.0% education 4.3%
  • 38. Hindu (weekdays) SUB_THEM Police/crime/courts/ 17.9% others 31.1% business, economics, 10.4% city planning, land 6.6% War/international co elections 22.6% 10.4% education .9%
  • 39. Telegraph (weekdays) SUB_THEM others Police/crime/courts/ 25.3% 28.7% city planning, land 5.7% elections business, economics, 2.3% 14.9% education 2.3% War/international co 20.7%
  • 40. TOI Vs. Hindu Vs. Telegraph Sub Theme (Politics)  In Telegraph police/ crime/ legal stories (29%), in Hindu - international conflict (23%), and TOI - police/ crime & international conflict both 20%, are predominant  Telegraph has very few stories regarding elections (2%)  Business and policies involving govt. get around 10-11% coverage  TOI has very few stories relating to city planning & development
  • 41. TOI (weekdays) Entertainment SUB_THEM Missing 2.5% movies other 12.5% 7.5% television 5.0% pop music 10.0% celebraty news 62.5%
  • 42. Hindu (weekdays) SUB_THEM other movies 25.0% 25.0% celebraty news television 4.2% 4.2% pop music 4.2% books 12.5% fine arts 25.0%
  • 43. Telegraph (weekdays) SUB_THEM movies 7.7% television 5.1% pop music 5.1% other fine arts 25.6% 2.6% books 7.7% celebraty news 46.2%
  • 44. TOI Vs. Hindu Vs. Telegraph Sub Theme (Entertainment)  Huge difference – celebrity news are predominant in both Telegraph (46%) & TOI (62.5%) – in Hindu it gets only 4.2% coverage  Hindu gives more importance to topics revolving around fine arts and books – 37.5% in all, Telegraph – 10.3% and TOI less than 2% individually
  • 45. TOI (weekdays) Sports SUB_THEM womens sports 7.1% high school 7.1% professional 85.7%
  • 46. Hindu (weekdays) SUB_THEM Other 23.4% womens sports 9.4% high school 4.7% professional 62.5%
  • 47. Telegraph (weekdays) SUB_THEM other 13.0% w omens sports 1.9% high school 1.9% college 1.9% professional 81.5%
  • 48. TOI Vs. Hindu Vs. Telegraph Sub Theme (Sports)  Again Telegraph and TOI have similar approach – professional sports although dominant in all 3 gets around 83% coverage in both of the above – Hindu is lower by 20%  Women’s sports is not highlighted in Telegraph, it is a mere 1.9%  TOI covers only professional sports, women’s sports & high school sports  Hindu & Telegraph print 28% & 15% respectively, stories about other areas of sports
  • 49. TOI (weekdays) PHOTO Other .6% 1 33.9% Missing 59.1% 2 4.2% 3 2.2%
  • 51. Telegraph (weekdays) PHOTO 1 32.8% 2 3.1% Other 2.1% 0 62.0%
  • 52. TOI Vs. Hindu Vs. Telegraph No. of Related Photographs  Hindu stands out once more – uses only 20% photographs to support its stories  38% stories have photographs in Telegraph, wherein most of them (32.8%) have only 1 photo  TOI’s 40% stories have photos – 6% out of them have more than 1 photograph
  • 53. TOI (Sunday) Origin of story unknown 4.3% reader Wire 6.4% 17.0% staff 72.3%
  • 54. Hindu (Sunday) Origin of story unknown 13.7% Wire 12.9% staff 73.4%
  • 55. Telegraph (Sunday) Origin of story Wire 25.0% unknown 32.3% reader 1.0% staff 41.7%
  • 56. TOI Vs. Hindu Vs. Telegraph Origin of Story  In the Sunday issue 73% stories are credited to staff in both Hindu & TOI, But Telegraph only 41.7%  Telegraph has an enormous number of stories (32.3%) that did not mention sources, TOI – 4.3% and Hindu – 13.7%  Telegraph also has the highest no. of stories credited to wire/ news agencies (25%) – it is double the no. in TOI & Hindu
  • 58. Hindu (Sunday) Geographic focus none local 7.2% 14.4% international 20.9% state/regional 17.3% national 40.3%
  • 60. TOI Vs. Hindu Vs. Telegraph Geographic Focus  National & international stories get equal coverage in TOI & Telegraph, although TOI is less than 30% & Telegraph more than 30%  Regional stories are very few – a mere 6.3% in Telegraph, whereas it is twice as that in TOI (14.9%) & Hindu (17.3%)  TOI has the highest no. of stories which do not have any geographical focus (23.4%), in the other two it is below 10%
  • 61. TOI (Sunday) Treatment commentary/criticism 17.0% general news feature 57.4% 25.5%
  • 62. Hindu (Sunday) Treatment feature 13.7% commentary/criticism 5.0% other 1.4% general new s 79.9%
  • 63. Telegraph (Sunday) Treatment feature commentary/criticism 15.6% 6.3% other 3.1% general new s 75.0%
  • 64. TOI Vs. Hindu Vs. Telegraph Treatment  Here TOI depicts a true Sunday newspaper with more features(25.5%) and opinion/ advice giving columns (17%) than hard core news (57.4%), as compared to Telegraph and Hindu  Telegraph has 75% news stories & Hindu – 80% which is actually a percent or two more than that found during weekdays
  • 65. TOI (Sunday) THEME Other Politics/Government/ 17.0% 17.0% Other 6.4% Police/crime/courts/ Science and Technolo 12.8% 6.4% Parenting and relati Business, Economics 4.3% 6.4% Sports Entertainment 8.5% 21.3%
  • 66. Hindu (Sunday) THEME Other Politics/Government/ 16.5% 20.1% Other 4.3% Community Anouncemen 3.6% Police/crime/courts/ Health, fitness and 12.9% 5.8% Entertainment Business, Economics 7.2% 9.4% Sports 20.1%
  • 67. Telegraph (Sunday) THEME Other 6.2% Other 11.5% Politics/Government/ fashion and Beauty 31.2% 3.1% Entertainment 12.5% Police/crime/courts/ 10.4% Sports Business, Economics 20.8% 4.2%
  • 68. TOI Vs. Hindu Vs. Telegraph Theme  Being a Sunday issue, stories providing entertainment are highest (21.3%), business & economics goes down to 6.4% & new themes like parenting & relationship and science & technology come up in TOI  Stories about government/ politics/ war (31.2%) still dominate the Sunday Telegraph with sports stories following it at 20.8%. Entertainment stories get same coverage as weekdays (12%). Fashion & beauty is the only new theme featuring on a Sunday  In Hindu 62.5% stories are political/ government, police/ legal, sports, & business oriented. Rest is covered by other themes - entertainment (7.2%), health, fitness & medicine (5.8%), and community announcements (3.6%) are more than 3%
  • 69. TOI (Sunday) Politics SUB_THEM War/international co 25.0% Police/crime/courts/ 50.0% business, economics, 25.0%
  • 70. Hindu (Sunday) SUB_THEM Police/crime/courts/ 17.9% others 35.7% business, economics, 7.1% War/international co 14.3% city planning, land 3.6% education elections 7.1% 14.3%
  • 71. Telegraph (Sunday) SUB_THEM Police/crime/courts/ 20.0% others 33.3% business, economics, 13.3% city planning, land War/international co 6.7% 10.0% elections education 6.7% 10.0%
  • 72. TOI Vs. Hindu Vs. Telegraph Sub Theme (Politics)  Hindu & Telegraph cover all the aspects in the theme politics – in both crime/ legal stories are high 20% & 18% resp.  Hindu – international conflict & elections have equal coverage – 14.3%  Telegraph – international conflict & education (10%) and elections & city planning (6.7%) have equal coverage  TOI is very different here – 50% crime/ legal stories, 25% international conflict & 25% business stories
  • 73. TOI (Sunday) Entertainment SUB_THEM movies 50.0% celebraty news 50.0%
  • 74. Hindu (Sunday) SUB_THEM other 10.0% celebraty news 10.0% movies 10.0% fine arts 70.0%
  • 75. Telegraph (Sunday) SUB_THEM other 25.0% books 8.3% celebraty news 66.7%
  • 76. TOI Vs. Hindu Vs. Telegraph Sub Theme (Entertainment)  TOI again focuses on only two sub themes – celebrity news & movies – both 50% each  Telegraph – celebrity news is pre-dominant with 66.7% coverage, books 8.3%, remaining 25% covered by other sub themes  Hindu very surprisingly has fine arts (70%) as its main sub theme, movies & celebrity news getting very less focus with 10% coverage each
  • 77. TOI (Sunday) Sports SUB_THEM recreational 25.0% professional 75.0%
  • 78. Hindu (Sunday) SUB_THEM womens sports 3.6% Other college 3.6% 3.6% professional 89.3%
  • 79. Telegraph (Sunday) SUB_THEM womens sports 5.0% high school 5.0% college 5.0% professional 85.0%
  • 80. TOI Vs. Hindu Vs. Telegraph Sub Theme (Sports)  Professional sports main sub theme in all three - Telegraph (85%), Hindu (89.3%) & TOI (75%)  TOI shows same picture again – focus on professional and recreational sports (25%) only  Hindu & Telegraph have a broad approach, they cover women’s sports, high school as well as college sports
  • 82. Hindu (Sunday) PHOTO 1 12.9% 2 5.0% 3 1.4% 12 .7% 0 79.9%
  • 84. TOI Vs. Hindu Vs. Telegraph No. of Related Photographs  TOI & Telegraph show same trends – 51% stories in both are supported by photographs, where stories with 1 photo is predominant – TOI (44.7%) & Telegraph (39.6%)  Hindu – only 80% stories do not have photographs – very different from TOI & Telegraph
  • 85. Comparison of the Average Total Area of the Weekdays Issues of TOI, Hindu, Telegraph Newspaper # Stories Total Area Average TOI 103.67 155.2 Hindu 162.33 148 Telegraph 130.67 176.51
  • 86. Comparison of the Average Total Area of the Sunday Issue of TOI, Hindu, Telegraph Newspaper # Stories Total Area Average TOI 94 220.86 Hindu 151.5 206.75 Telegraph 137 209.91
  • 87. Front Page Analysis  Comparison of stories on front page with those not on the front page during weekdays  Comparison of stories on front page with those not on the front page on Sundays  Comparison of stories on front page during weekdays and Sundays
  • 88. TOI (FP/ NFP) Weekday PHOTO PHOTO 7 1 .4% 45.5% 6 Missing .4% 61.8% 3 1.4% 2 2 9.1% 3.6% 3 9.1% Missing 1 36.4% 32.5%
  • 89. Hindu (FPW/ NFPW) PHOTO PHOTO 1 15.2% 1 18.4% 2 .8% 3 .8% 5 .3% 0 79.8% 0 84.8%
  • 90. Telegraph (FPW/ NFPW) PHOTO PHOTO 1 33.0% 1 2 30.4% 3.0% 2 Other 4.3% 2.0% 6 4.3% 0 0 60.9% 62.0%
  • 91. TOI (FPW/ NFPW) Geographic focus international Geographic focus 24.2% local none local 12.1% 12.1% 8.6% state/regional state/regional 6.1% 13.2% international 30.4% national national 35.7% 57.6%
  • 92. Hindu (FPW/ NFPW) Geographic focus Geographic focus none 3.0% none 12.6% local international local 22.0% 9.1% 15.2% international state/regional 15.2% 6.1% state/regional 10.4% national national 39.9% 66.7%
  • 93. Telegraph (FPW/ NFPW) Geographic focus Geographic focus none 4.3% none local 10.9% 14.5% international state/regional 21.7% 3.6% local 4.3% international 35.3% national 35.6% national 69.6%
  • 94. TOI (FPW/ NFPW) THEME THEME Other Other 12.1% Politics/Government/ 18.2% 20.7% Ordinary People Politics/Government/ Other 12.1% 36.4% 4.3% Ordinary People Education 4.3% Police/crime/courts/ 6.1% Education 10.0% Science and Technolo 3.9% 6.1% Entertainment Business, Economics Business, Economics Police/crime/courts/ 14.3% 14.3% 12.1% 15.2% Sports 10.0%
  • 95. Hindu (FPW/ NFPW) THEME THEME Other Other Politics/Government/ 15.2% 20.2% 23.2% Other Politics/Government/ Other 12.1% 42.4% 6.1% Community Anouncemen Police/crime/courts/ Business, Economics 6.1% 12.1% Entertainment 9.1% 6.1% Business, Economics Sports 10.4% Police/crime/courts/ 15.9% 21.2%
  • 96. Telegraph (FPW/ NFPW) THEME THEME Other Sports Politics/Government/ 17.8% 17.4% 24.1% Business, Economics Other 4.3% 4.3% Entertainment Police/crime/courts/ Police/crime/courts/ Politics/Government/ 12.9% 11.9% 17.4% 60.9% Sports Business, Economics 16.5% 12.5%
  • 97. TOI (FPS/ NFPS) PHOTO PHOTO 1 33.3% Missing 1 46.3% 46.3% Missing 66.7% 8 2 2.4% 2.4% 4 2.4%
  • 98. Hindu (FPS/ NFPS) PHOTO PHOTO 1 8.3% 1 13.4% 2 5.5% 3 1.6% 12 .8% 0 78.7% 0 91.7%
  • 99. Telegraph (FPS/ NFPS) PHOTO PHOTO 1 38.6% 2 5.7% 3 0 2.3% 50.0% Other 1 50.0% 4.5% 0 48.9%
  • 100. TOI (FPS/ NFPS) Geographic focus Geographic focus local international 9.8% 16.7% none state/regional 26.8% 9.8% state/regional 50.0% national national 24.4% 33.3% international 29.3%
  • 101. Hindu (FPS/ NFPS) Geographic focus Geographic focus none international local local 7.9% 16.7% 13.4% 25.0% international 21.3% state/regional 16.5% national 33.3% state/regional 25.0% national 40.9%
  • 102. Telegraph (FPS/ NFPS) Geographic focus Geographic focus international 37.5% none local 11.4% 20.5% local 25.0% state/regional international 6.8% 29.5% national national 31.8% 37.5%
  • 103. TOI (FPS/ NFPS) THEME THEME Other Politics/Government/ Ordinary People 14.6% 12.2% 16.7% Other Police/crime/courts/ 7.3% 14.6% Leisure Travel Politics/Government/ Science and Technolo 16.7% 50.0% 7.3% Business, Economics Parenting and relati 4.9% 4.9% Sports Business, Economics 9.8% Entertainment 16.7% 24.4%
  • 104. Hindu (FPS/ NFPS) THEME THEME Ordinary People 8.3% Politics/Government/ Other Entertainment 18.1% 21.3% 8.3% Sports Politics/Government/ Other Police/crime/courts/ 8.3% 41.7% 4.7% 11.8% Health, fitness and Business, Economics 6.3% 8.3% Business, Economics Entertainment 9.4% 7.1% Police/crime/courts/ Sports 25.0% 21.3%
  • 105. Telegraph (FPS/ NFPS) THEME THEME Sports Other 12.5% 6.8% Business, Economics Other Politics/Government/ 12.5% 12.5% 27.3% fashion and Beauty 3.4% Entertainment 13.6% Police/crime/courts/ 11.4% Business, Economics Sports 3.4% Politics/Government/ 21.6% 75.0%
  • 106. TOI (FPW/ FPS) PHOTO PHOTO 1 1 45.5% 33.3% 2 9.1% Missing 66.7% 3 9.1% Missing 36.4%
  • 107. Hindu (FPW/ FPS) PHOTO PHOTO 1 1 15.2% 8.3% 0 0 84.8% 91.7%
  • 108. Telegraph (FPW/ FPS) PHOTO 1 PHOTO 30.4% 2 4.3% 6 0 4.3% 50.0% 1 50.0% 0 60.9%
  • 109. TOI (FPW/ FPS) Geographic focus international Geographic focus 24.2% local international 12.1% 16.7% state/regional 6.1% state/regional 50.0% national 33.3% national 57.6%
  • 110. Hindu (FPW/ FPS) Geographic focus Geographic focus none 3.0% international international local 16.7% local 9.1% 15.2% 25.0% state/regional 6.1% national 33.3% state/regional 25.0% national 66.7%
  • 111. Telegraph (FPW/ FPS) Geographic focus none Geographic focus 4.3% international international 37.5% 21.7% local local 4.3% 25.0% national national 37.5% 69.6%
  • 112. TOI (FPW/ FPS) THEME THEME Other Ordinary People 12.1% 16.7% Ordinary People Politics/Government/ 12.1% 36.4% Leisure Travel Politics/Government/ Education 16.7% 50.0% 6.1% Science and Technolo 6.1% Business, Economics Business, Economics Police/crime/courts/ 12.1% 16.7% 15.2%
  • 113. Hindu (FPW/ FPS) THEME THEME Ordinary People Other 8.3% 15.2% Entertainment 8.3% Other Politics/Government/ Sports Politics/Government/ 12.1% 42.4% 8.3% 41.7% Business, Economics Business, Economics 8.3% 9.1% Police/crime/courts/ Police/crime/courts/ 25.0% 21.2%
  • 114. Telegraph (FPW/ FPS) THEME THEME Sports Sports 12.5% 17.4% Business, Economics 12.5% Business, Economics 4.3% Police/crime/courts/ Politics/Government/ 17.4% 60.9% Politics/Government/ 75.0%