1. Preparing for a Redesign Presented by: Taylor Pratt | @RavenPratt Raven Internet Marketing Tools imasocialtool.com

2. Redesigns suck.

3. They’re destructive.

4. But it doesn’t have to be that way.

5. Two Key Ingredients Preparation Communication

6. The Redesign Process

8. Event Sign Ups Improve Conversion Rates Social Interaction Blog Subscribe Search Engine Friendly Trial Sign Ups Improve Profit Per Customer Attract More Links More Return Visitors Improve Bounce Rate Showcase Design Skills Blog Comments More Sales Leads Better Branding Increase Time on Site Larger Orders Social Subscribes

9. Prioritize! Search Engine Friendly Improve Conversion Rates Social Interaction Blog Subscribe Improve Profit Per Customer Attract More Links Improve Bounce Rate Blog Comments More Sales Leads Better Branding Increase Time on Site Larger Orders Primary Secondary Tertiary

15. Microdata Schemas Event Organization Book Movie Person Product schema-creator.org Review

18. My 8 Custom Reports for Analysis

29. User Testing | usertesting.com

30. Concept Feedback | conceptfeedback.com

31. Feedback Army | feedbackarmy.com

32. Silverback | silverbackapp.com

33. Loop11 | loop11.com

34. GTmetrix | gtmetrix.com

38. Screaming Frog | screamingfrog.co.uk