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FASHION AND MUSIC
A Raven and Finch Report
AS A MARKETER, YOU’RE
ALWAYS LOOKING FOR NEW
WAYS OF CONNECTING
YOUR BRAND WITH YOUR
CUSTOMERS.
MUSIC IS A HUGE
OPPORTUNITY FOR
YOUR BRAND TO
ACHIEVE THAT.
At Raven and Finch we constantly
monitor inspiring examples of brands
that use the opportunity of music.
!
Here are some o...
CONTENT
Creating personal resonances
#1 BURBERRY
Celebrate the audience, not yourself
#2 CONVERSE
Findings of Havas SE Fan...
Creating personal resonances
#1
BURBERRY
BURBERRY IS USING
MUSIC AS
OPPORTUNITY TO
CREATE AN AUTHENTIC
EMOTIONAL BRAND
EXPERIENCE.
MUSIC IS PERMEATING
EVERYTHING THAT
BURBERRY DOES:
VIRTUAL AND
PHYSICAL.
WITH BURBERRY
ACOUSTIC THEY GIVE
CUSTOMERS EXCLUSIVE
AND UNIQUE CONTENT
OF EXTRAORDINARY
BRITISH MUSIC ARTISTS.
BURBERRY ACOUSTIC
click to open Burberry Acoustic
ALSO USING THIS
CONTENT IN SELECTED
STORES AND FOR THEIR
FASHION SHOWS.
THEY ARE THE FIRST
MAJOR BRAND TO
HAVE AN OWN APPLE
MUSIC CHANNEL WITH
CURATED CONTENT
FITTING THE BRAND.
“We try to make sure that the music always
has a personal resonance.”
C H R I S T O P H E R B A I L E Y |   C C O B U R B ...
Does your brand have a strategy
of using music in a way that
creates a personal resonance
with your customers?
Q U E S T I...
Celebrate the audience not yourself
#2
CONVERSE
CONVERSE IS USING
MUSIC AS
OPPORTUNITY TO BE
USEFUL AND STAY
RELEVANT TO THEIR
CUSTOMERS.
CONVERSE CELEBRATES
THE AUDIENCE, NOT
THEMSELVES – BY
SERVING THE CORE
DEMOGRAPHIC:
MUSICIANS.
WITH RUBBERTRACKS
THEY CREATED A FREE
MUSIC STUDIO FOR
UPCOMING ARTISTS.
SECURING PREMIUM
CONTENT FOR THEIR
OWN PLATFORM AND
BUILDING REAL VALUE
FOR THEIR CUSTOMER
BASE.
CONVERSE RUBBERTRACKS
click to open Rubbertracks
WITH CONVERSE MUSIC
EXPANDING
RUBBERTRACKS’
SUCCESS INTO A FULL
GROWN MUSIC ECO
SYSTEM.
Do you know how your customer
base values music and what kind of
music they like?
Q U E S T I O N # 2
http://popsop.com/wp-content/uploads/Screen-Shot-2015-07-30-at-1.50.58-PM.png
Findings of Havas SE Fans.Passion.Brands stu...
ACCORDING TO THE
STUDY 73% OF
CONSUMERS AGREE
THAT MUSIC IMPROVES
BRAND IMAGE.
56% OF MODERN
CONSUMERS LISTEN TO
10 MUSIC GENRES.
73%
73% of consumers agree that
music improves brand image.
56%
56% of modern consumers listen
to 10 music genres.
find out...
Do you know how music is
affecting your brand image and
what music genres are aligned with
your customer expectations?
Q U ...
http://popsop.com/wp-content/uploads/Screen-Shot-2015-07-30-at-1.50.58-PM.png
Contact us for a free 1 hour inspiration and...
If you want to find out where your opportunities of music are,
feel free to get in touch with us at office@ravenandfinch.com
!...
Fashion and Music
Fashion and Music
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Fashion and Music

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As a marketer, you’re always looking for new ways of connecting your brand with your customers. Music is a huge opportunity for your brand to achieve that. At Raven and Finch we constantly monitor inspiring examples of brands that use the opportunity of music. Here are some of the latest cases from the fashion industry.

Veröffentlicht in: Marketing
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Fashion and Music

  1. 1. FASHION AND MUSIC A Raven and Finch Report
  2. 2. AS A MARKETER, YOU’RE ALWAYS LOOKING FOR NEW WAYS OF CONNECTING YOUR BRAND WITH YOUR CUSTOMERS.
  3. 3. MUSIC IS A HUGE OPPORTUNITY FOR YOUR BRAND TO ACHIEVE THAT.
  4. 4. At Raven and Finch we constantly monitor inspiring examples of brands that use the opportunity of music. ! Here are some of the latest cases from the fashion industry.
  5. 5. CONTENT Creating personal resonances #1 BURBERRY Celebrate the audience, not yourself #2 CONVERSE Findings of Havas SE Fans.Passion.Brands study #3 MUSIC AND BRAND IMAGE
  6. 6. Creating personal resonances #1 BURBERRY
  7. 7. BURBERRY IS USING MUSIC AS OPPORTUNITY TO CREATE AN AUTHENTIC EMOTIONAL BRAND EXPERIENCE.
  8. 8. MUSIC IS PERMEATING EVERYTHING THAT BURBERRY DOES: VIRTUAL AND PHYSICAL.
  9. 9. WITH BURBERRY ACOUSTIC THEY GIVE CUSTOMERS EXCLUSIVE AND UNIQUE CONTENT OF EXTRAORDINARY BRITISH MUSIC ARTISTS.
  10. 10. BURBERRY ACOUSTIC click to open Burberry Acoustic
  11. 11. ALSO USING THIS CONTENT IN SELECTED STORES AND FOR THEIR FASHION SHOWS.
  12. 12. THEY ARE THE FIRST MAJOR BRAND TO HAVE AN OWN APPLE MUSIC CHANNEL WITH CURATED CONTENT FITTING THE BRAND.
  13. 13. “We try to make sure that the music always has a personal resonance.” C H R I S T O P H E R B A I L E Y |   C C O B U R B E R R Y
  14. 14. Does your brand have a strategy of using music in a way that creates a personal resonance with your customers? Q U E S T I O N # 1
  15. 15. Celebrate the audience not yourself #2 CONVERSE
  16. 16. CONVERSE IS USING MUSIC AS OPPORTUNITY TO BE USEFUL AND STAY RELEVANT TO THEIR CUSTOMERS.
  17. 17. CONVERSE CELEBRATES THE AUDIENCE, NOT THEMSELVES – BY SERVING THE CORE DEMOGRAPHIC: MUSICIANS.
  18. 18. WITH RUBBERTRACKS THEY CREATED A FREE MUSIC STUDIO FOR UPCOMING ARTISTS.
  19. 19. SECURING PREMIUM CONTENT FOR THEIR OWN PLATFORM AND BUILDING REAL VALUE FOR THEIR CUSTOMER BASE.
  20. 20. CONVERSE RUBBERTRACKS click to open Rubbertracks
  21. 21. WITH CONVERSE MUSIC EXPANDING RUBBERTRACKS’ SUCCESS INTO A FULL GROWN MUSIC ECO SYSTEM.
  22. 22. Do you know how your customer base values music and what kind of music they like? Q U E S T I O N # 2
  23. 23. http://popsop.com/wp-content/uploads/Screen-Shot-2015-07-30-at-1.50.58-PM.png Findings of Havas SE Fans.Passion.Brands study #3 MUSIC AND BRAND IMAGE
  24. 24. ACCORDING TO THE STUDY 73% OF CONSUMERS AGREE THAT MUSIC IMPROVES BRAND IMAGE.
  25. 25. 56% OF MODERN CONSUMERS LISTEN TO 10 MUSIC GENRES.
  26. 26. 73% 73% of consumers agree that music improves brand image. 56% 56% of modern consumers listen to 10 music genres. find out more here: http://www.havas-se.com/features/fans-passions-brands-study
  27. 27. Do you know how music is affecting your brand image and what music genres are aligned with your customer expectations? Q U E S T I O N # 3
  28. 28. http://popsop.com/wp-content/uploads/Screen-Shot-2015-07-30-at-1.50.58-PM.png Contact us for a free 1 hour inspiration and information session with Raven and Finch. ! Raven and Finch produces and composes music for advertising, branding, digital, interactive and film and consults brands on creating opportunities with music. BOOK A FREE INSPIRATION SESSION
  29. 29. If you want to find out where your opportunities of music are, feel free to get in touch with us at office@ravenandfinch.com ! M U S I C O P P O R T U N I T I E S F O R Y O U R B R A N D M A X K I C K I N G E R Max Kickinger is CEO of Raven and Finch Images: ! slides 16, 19, 21, 23: Converse http://media.converse.com/news slides 6, 7, 9, 10, 11, 12, 13, 14 Burberry slides 25: Havas Study fans.passion.brands ! !

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