Presentation on Coca-Cola case study by Ravali Reddy during an intern under prof.Sameer Mathur IIM Lucknow.

1. COCA–COLA CASE STUDY
TASTE THE FEELING

2. The product that has given the world it’s
best taste was born in Atlanta Georgia ,
on may 8th,1886.
Dr.John Stith Pemberton, a local
pharmacist produced the syrup for coca-
cola .He is best known for the inventor of
coca cola.
Carbonated water is teamed with new
syrup to produce a drink that was at
once “Delicious and Refreshing”, a theme
that continues to echo today wherever
the coca-cola is enjoyed.
ORIGIN OF COCA-COLA

3. FACTS ABOUT
“ THAT MAKES YOU GO

4. 1. WAS MARKETED AS NERVE
TONIC THAT”RELIEVES EXHAUSTION”

5. 2.COCA-COLA IS THE
SECOND MOST WORD
UNDERSTOOD IN THE
WORLD,BEHIND “OK”

6. 3.COCA-COLA PLAYED A PART IN
CREATING LOOK OF SANTA CLAUSE

7. 4.COCA-COLA IS THE FIRST SOFT
DRINK TO ENTER THE SPACE

8. TOTAL NUMBER OF COCA-COLA PRODUCTS
3,500

10. 1.It Started With A Unique , Market Tested Formula

12. 3.It kept its consumer price fixed for 70 years

13. 4.SUCCESSFUL MARKETING CAMPAIGNS
• REMINDER ADVERTISING: Four color coca-
cola ads in magazines are intended to remind
people to purchase coca-cola.

14. “TASTE THE FEELING”

15. PROMO SONG

16. The company has sponsored to many events all
over the world.

17. 5.INNOVATION
CHEERS!#SHAREACOKE EMOTICON ON TWITTER
SETS WORLD RECORDS
COCA-COLA INDIA ENTERS DAIRY MILK WITH VIO
FLAVOURED MILK
WOMEN ENTREPRENEURS IN INDIA MAKE A SPLASH
IN THEIR NEIGHBOURHOOD

18. TODAY’S MARKET
• Pepsi or any other company to surpass coca-coal,
first they have to increase revenues by putting
their product into the market they haven’t
entered yet.
• The companies should gain more followers
on social media.
COMPETITORS
 PEPSI
 MOUNTAIN DEW
 DRY PEPPER
 PARLE ARGO

19. COCA-COLA RISKS
2.Due to the production of many products , consumer cannot
differentiate between two products.
3.Taking care of their loyalty by ensuring that even after
concentrating on more than one demographic doesn’t
decrease their quality and integrity of the original product.
1.Being the top brand , coca-cola will always face a tough
competition from it’s competitors like pepsi , mountain dew,
dry pepper etc,.

20. ORIGIN OF COCA-COLA
SOME INTERESTING FACTS ABOUT COCA-COLA
THE KEY SUCCESS FACTORS OF COCA-COLA WHICH
HAVE AIDED FOR IT’S GROWTH.
WHERE DOES COCA-COLA STANDS IN TODAY’S MARKET.
COCA-COLA’S COMPETITORS
RISKS FACED BY COCA-COLA.

21. PRESENTATION BY D.RAVALI ,IIITDM KANCHEEPURAM
DURING AN INTERN UNDER
PROF.SAMEER MATHUR IIM LUCKNOW