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Theoretical and Empirical Findings on the Use of Social Media Marketing  Dr. Raul Pacheco-Vega http://www.raulpacheco.org   (research) http://hummingbird604.com   (personal/social media)
Basic premises of my talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social network of the New Testament   http://www.esv.org/blog/2007/01/mapping-nt-social-networks/
Four properties of information flow in social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Partially, and initially based on boyd (2009), adding my own thoughts
Lessons to be learned on how to use the properties of social media to business settings Source: My own analysis. Property A couple of pieces of advice Reciprocity ,[object Object],[object Object],[object Object],Durability ,[object Object],[object Object],Traceability ,[object Object],[object Object],Scalability ,[object Object]
Social media for business 102 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of good overall social media and Web 2.0 engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example of local, good brand monitoring/reputation management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to lose clients  and alienate people ,[object Object],[object Object],[object Object]
While we are on the topic of  Twitter ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few thoughts... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for listening! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Marketing (Empirical and Theoretical Lessons)

  • 1. Theoretical and Empirical Findings on the Use of Social Media Marketing Dr. Raul Pacheco-Vega http://www.raulpacheco.org (research) http://hummingbird604.com (personal/social media)
  • 2.
  • 3. Social network of the New Testament  http://www.esv.org/blog/2007/01/mapping-nt-social-networks/
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.