This is the slide deck of my presentation on how to do pitching to influential bloggers. Thanks to Natasha Netschay Davies for inviting me to speak to your class, SFU PR 2011.

1. Pitching Bloggers 101 Raul Pacheco-Vega, PhD Presented at Simon Fraser University PR Programme 2011 May 25 th , 2011

2. I receive between 50-100 pitches a week, and 200-400 emails a day Cartoon credit: Rob Cottingham

4. I have a split personality disorder

7. Social media has been a game changer, particularly in PR

8. Raul's Tips on Pitching Bloggers http://hummingbird604.com/pitch-me/

9. Know my name Don’t EVER do this.

12. Know my fellow bloggers

14. Build a relationship with me

15. Build community WITH me Show me you care about the community