2. INTRODUCTION
Founded by Ashish Hemrajani , Parikshit Dar and Rajesh Balpande
(all three alumni of Sydenham Institute of Management, Mumbai
University) in 2007.
It is a private e-commerce company with its headquarters in
Mumbai catering to tickets sales for movies, plays , concerts and
sporting events.
The website BookMyShow and app gets close to 500 million page
views per month from all over India.
Raised Rs 550 crores (venture capital firms) in its 4th round of
funding.
3. HISTORY
1999 - The seed of this big tree was planted.
2000-01 - Gaining ground with cinema.
2002-07 - fighting the rough seas.
2007-10 - The big bucks.
In August BookMyShow was launched.
Became official partner in DLF IPL .
2011-12 - Became exclusive ticketing partner for Formula 1.
Awarded “The Hottest company of the year”2011-12.
Awarded the prestigious CNBC Young Turks Award.
2013-15 - SAIF partners invested $25million in it.
5. FACTORS AFFECTING CONSUMERS
BEHAVIOUR
Marketing Stimuli
It is dependent on price , place, product and services.
Consumer behavior is stimulated by various offers and discounted
prices.
Easy to use for technologically sound population.
Various services by the site like delivery of tickets surely acts as a
catalyst to use site for booking.
Communication through advertisement ,newspaper, television for
the acknowledgement of people.
6. Other Stimuli
Factors covered are Economic,Technological,Cultural ,Demographic
and Social.
Economic and technological aspects states the economic status of
individuals vary from one and another.
Cultural aspect states that human being’s grasp from their near
and dear ones. If parents of a child are economically and
technologically sound then child is bound to be.
Demographic aspects states that people belonging to major cities
will use website more often as compared to Tier I and Tier II cities.
Social aspect states the zero level service by word of mouth.
7. CONSUMERS PSYCHOLOGY
It is an attitude ,motivation ,learning ,memory ,perception
,personality ,personality, lifestyle and knowledge
A person having attitude ,motivation of using online services is
bound to gain better from the service.
Perception of a service plays a significant part. A consumer should
get positive vibes before using the services.
Lifestyle also plays an important part as some people tend to book
online out of choice of using credit cards often than paper money.
8. BUYERS DECISION PROCESS
• Ease of booking lead them to use online E-ticketing
optionProblem Recognition
• Majority market is held by BookMyShow because other
alternatives are not be too much accessible.Information Search
• Buying tickets physically from box office ,ticket window
or through other vendors.
Evaluation of
Alternatives
• Entirely depends on the choice of the customer and the
amount he is willing to pay or not for the servicesPurchase Decision
• Consumer may be satisfied or dissatisfied with the
services . Hence ,it varies from customer to customer.
Post Purchase
Behaviour
9. ADOPTION PROCESS
‘The mental process through which an individual
passes from first learning about an innovation to
the final adoption’
11. Awareness
Metropolitan cities people are much aware as compared to Tier II,III
cities.
Ways carried to make people aware are through Social media ,
Internet, Word of mouth etc.
Interest
To generate the interest of people it is giving more and more offers
, discounts and cashbacks.
12. Evaluation
BookMyShow has very few number of competitors and they too
are not successful so people usually prefer to go with it.
Trial
For making its services more prominent and reach out to people it
is providing gift cards and vouchers for users who download the
app for the first time.
Adoption
People are adopting it gradually and feel that its user friendly.
13. CONCLUSION
It needs to be propagated more to the internet savvy customers.
A social media campaign seemed to be the best solution to make
people aware.
It provides people a personal experience for every online ticketing
problem they faced.
It made possible for loyal customers to be awarded in different
forms such as Free tickets, Cash back, Discounts.
