2. The Great
Gatsby Trailer
This trailer uses montage shots
which shows the narrative of the
party scenes.
This trailer will attract an audience
who likes the director or cast like
Leonardo DICaprio
This trailer will attract an audience
who likes the director or cast like
Leonardo DICaprio
The are shots of guns which later
developed to love and sexual scene
Even though this film isn't shot in l
1920s, it still gives the effect of that
year. They do this by the titles, as
they are flashy and having a cinema
view of 1920 at deco
The slow motion emphasises the pleasure
The voice other in this film gives the
audience a anchoring meaning
In this trailer we can see lots of shots
of Leonardo DICaprio. The director
accentuates the character a lot
because so people watch the film as
he is a major star in Hollywood
This trailer shows some sexual scene, this will
attract an certain audience who like the sexual
attention
The audience will watch this film
because they like the cast or director
The motif of the glass, this will
appear to audience to the audience
who has read the novel
The narrative structure are not in
order
Each shots are juxtaposed
Lots of situated colours
Hyper real fantastical quality
Music
- The music is contrapuntal
which gives it contemporary feel
which appeals to young audience
- The music drops out every
time e.g. One music
emphasises the love and the
other emphasises the party
scenario.
- When the music is building to
climax there are shots of
depressing scene
Director Baz Luhrmann
- This trailer is Auteur because the
audience instantly recognize the
director because of his style
which he applied in this trailer.
- The slow motion shot of
Luhrman’s style establishes New
York. Also it mirror the voice
other of Nick Carraway (Toby
Maguire) which also establishes
the setting
Sound
- The director uses sound bridge of
thunder, this gives the audience a
sense that something bad is going to
happen. As well foreshadowing the
later event

3. At the beginning of the trailer audience can recognize the director, for example the use of slow motion establishing shot of
New York. This shows that if the audience is aware of the director in this case Buz Luhrmann, they will distinguish his style.
The establishing shot is mirrored by a voice other of Nick instituting the setting. later, the music starts with longshot of
house party. This trailer uses montage shots which shows the narrative of the party scenes. The music is contrapuntal this
gives it contemporary feel which appeals to young audience. This relates to Blumer and Katz and uses of gratification as the
audience will watch the film because for the pleasure of it and be inspired to be them characters. The voice other is giving
the audience an anchoring meaning for every shot. This shows that the trailer is telling the story to the audience but without
exposing to much.. Then we are introduced to the character of Nick than Gatsby but in different shot. This shows that they
are the main two characters in the film. Furthermore, the house party music drops and love song starts, the music
emphasises on love. Then it cuts to the party scene where everyone is looking for Gatsby this accentuates that Gatsby is the
main character on this film. Also there are so many shots of Leonardo DICaprio, this implies the director wants to
emphasise on him so people watch the film because he is a major star in Hollywood. This is followed by the directors name
Buz Luhrmann, title is very flashy and having a cinema view of 1920s deco. This connotes that even though this film isn't
shot in 1920s, it still gives the effect of that year. As the music is building to a climax, the director shows depressing shots,
sexual scene etc. The pace of the shot is very fast, this implies that towards the end the director wants to build tension
towards the audience.

5. http://www.youtube.com/watch?v=zvCLndPhR_k&safe=active
The great Gatsby trailer can be found in YouTube as this
is public domain site where everyone goes on. This shows
that by putting their trailer in YouTube can attract a wider
demographic. In YouTube you can share the video to
your friend or any other social networking sites. This
shows the uses and the gratification becomes part of the
personal identity when the audience do something with
the video. Also by sharing the video can allow to attract
more demographics. This trailer has over millions view.
This shows that they have reached to their audience.
Here are some comments in YouTube about the trailer. These comments about the film
is very positive, this shows that they have been successful of making awareness of their
film to their target audience; therefore the audience is going to go and watch the film.
Furthermore it shows that they have given all the information about what the film is
about. This trailer relates to Blumer and Katz and uses and gratification as the audience
is like to watch the film as they delivered the information in an entertaining way. Also
the audience will watch this film because for entertainment and pleasure. Some of the
audience commented on the novel that they read, this is negotiated reading because they
have read the novel and that’s why they want to see the film. Others comment on the
director and the cast due to the previous film that they watched e.g. Romeo and Juliet.
The same director of this film directed Romeo and Juliet and one of the cast was
Leonardo DICaprio..
This comment here is aberrant reading this is because
this person doesn’t understand the text, in terms of
the music. This may be because this genre isn’t their
type.

6. you can also find the trailer on online websites like
IMDB. In this websites it shows the rating of the film as
well as the cast, summary of the film, reviews, rating, age
certification etc. The age certification of this film is 12A.
This website is very helpful to audience as it allows them
to say what they think about the movie
In this result the audience that watched the film
most is the male gender however there are
rating for females as well. it also shows that
young people also watched this film, this implies
that even though is set in 1920s it has a modern
touch to influences young audience. This result
shows that all classes watched this film from age
18-45.

7. This is a review for the film by The
Guardian
This is the blog for the film. In this blog
they have included trailer of the film
and pictures etc. Also in the background
they have the picture of glass this refers
to the novel.