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So you want to do a startup
1.
So you want
to do a startup? Rashmi Sinha, SlideShare
2.
Are you sure?
3.
Who am I?
4.
5.
6.
1. Make your
app useful
7.
Solve one problem
really well
8.
9.
2. Speed is
imperative
10.
Why startups
need speed?
11.
Small & fast
12.
13.
14.
The monster of
expectations
15.
3.
What to build
16.
17.
37signals: Build
less
18.
19.
20.
21.
How to
double traffic ?
22.
23.
4. Ideas are
dime a dozen
24.
25.
Execution is all
that matters
26.
27.
5. Understand
market size (& revenue model)
28.
http://www.flickr.com/photos/docman/5053155/
29.
30.
31.
32.
33.
Problems with
fremium
34.
35.
6. Get
advisors & angel investors
36.
37.
Who?
38.
7.
Outsource what you can
39.
40.
8. Working with
remote teams
41.
42.
Synchronous is
must Skype GoToMeeting
43.
SCRUM End of
day reports
44.
9. How to
Launch
45.
The Alpha Feedback
to the embed No publicity Browser compatibility issues
46.
47.
48.
Initial Momentum
49.
10. Use
metrics
50.
51.
52.
53.
Customer Lifecycle &
Conversion Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains
54.
Example Conversion
Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25
55.
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