So you want to do a startup

So you want to do a startup? Rashmi Sinha, SlideShare

SlideShare... ,[object Object]

Taking over the world (one PowerPoint at a time!) ,[object Object],We are hiring!

Make app social ,[object Object],[object Object],[object Object]

Set the tone for speed ,[object Object]

Why we built products we did ,[object Object],[object Object]

Build for right reasons ,[object Object],[object Object],[object Object],[object Object]

To build a feature or not to ,[object Object],[object Object],[object Object]

Loudest users OR silent majority ,[object Object]

Anatomy of a feature launch ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AWFUL IDEA = -1 WEAK IDEA = 1 SO-SO IDEA = 5 GOOD IDEA = 10 GREAT IDEA = 15 BRILLIANT IDEA = 20 Ideas are just a multiplier X http://www.oreillynet.com/onlamp/blog/2005/08/ideas_are_just_a_multiplier_of.html

Care about execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Understand market size (& revenue model)

http://www.flickr.com/photos/docman/5053155/

Potential market size ,[object Object],[object Object]

Potential revenue streams ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Good early legs ,[object Object],[object Object]

Revenue stream impacts application ,[object Object],[object Object],[object Object],[object Object],[object Object]

VC money? ,[object Object],[object Object],[object Object]

6. Get advisors & angel investors

SlideShare advisors & angel investors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outsource complexity ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Working with remote teams

Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]

Synchronous is must Skype GoToMeeting

The Alpha Feedback to the embed No publicity Browser compatibility issues

How developed should a Beta be? ,[object Object],[object Object],[object Object],[object Object]

SlideShare launch ,[object Object],Alpha Stealth mode Open to all Launch Invite only

What metrics? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Get yourself a shadow app ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Startup Metrics from Dave Mc Clure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Customer Lifecycle & Conversion Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains

Example Conversion Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25

Finally ,[object Object],[object Object],[object Object],[object Object],We are hiring!

So you want to do a startup

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So you want to do a startup