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Scrappy Startup2

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Scrappy Startup2

  1. 1. Rashmi Sinha, CEO & Cofounder, SlideShare How to run a scrappy startupHow to run a scrappy startup
  2. 2. Who am I?Who am I?
  3. 3. SlideShare...SlideShare... best place in the world to share presentations
  4. 4. Taking over the worldTaking over the world (one PowerPoint at a(one PowerPoint at a time!)time!) Start: May 06 > Beta > Launch Oct 06 > Grow > Grow more > Angel funding Dec 07 > Series A Apr 08
  5. 5. How to run aHow to run a scrappy startupscrappy startup •OR how to make the most of the money you have •OR How to build the best product with little money
  6. 6. 1. Keep your day1. Keep your day job till your ideajob till your idea has legshas legs •MindCanvas to SlideShare
  7. 7. Start from top inStart from top in being scrappybeing scrappy
  8. 8. The lower the CEO salary, theThe lower the CEO salary, the more likely it is to succeedmore likely it is to succeed …it goes…it goes to whether the mission of the company is to buildto whether the mission of the company is to build something new or just collect paychecks.something new or just collect paychecks. Peter Thiel, FoundersFund
  9. 9. Cash is importantCash is important •Know your burn rate & fume date (when you will run out of money) at any moment
  10. 10. 2. Have a remote2. Have a remote teamteam •Offshore not outsource •Everyone should feel ownership (& have stock options) •Hire smart people, give them ownership
  11. 11. ChallengesChallenges Getting to know each other (developing informal rapport) Body clock Benefits: 24 hour cycle
  12. 12. SynchronousSynchronous is mustis must Need to look at same screen Skype GoToMeeting
  13. 13. SCRUM End of day reports
  14. 14. 3. Bring expertise3. Bring expertise into company without hiringinto company without hiring •Advisory roles – SEO, Sales, Metrics, Marketing
  15. 15. How to structure advisoryHow to structure advisory relationshipsrelationships •How much stock? •Setup monthly meetings •Create action items at each meeting, complete them, report back
  16. 16. Accountants & HRAccountants & HR •Rent a CFO
  17. 17. RecruitingRecruiting is hardis hard •Recruiters or not?
  18. 18. 4. Get a good4. Get a good lawyerlawyer
  19. 19. 5.5. OutsourceOutsource what youwhat you cancan Amazon S3, EC2 Dedicated servers instead of colocation Google Ads, custom search Different widgets (Gigya, AddThis)
  20. 20. 6. Don’t let biz-6. Don’t let biz- dev get ahead ofdev get ahead of productproduct
  21. 21. Dealswith big companiescan be a mirage
  22. 22. 7. Marketing:7. Marketing: Do youDo you really need that schwag?really need that schwag?
  23. 23. User acquisitionUser acquisition is a scienceis a science Be metrics based
  24. 24. SEO not SEMSEO not SEM •Have an organic SEO story •How to incorporate seo from ground up
  25. 25. 8. Don’t skimp on8. Don’t skimp on teamteam •Hire the best designers & developers you can
  26. 26. Create fun workCreate fun work cultureculture •celebrate every victory, have meals together
  27. 27. Have food aroundHave food around officeoffice (even if not Google(even if not Google gourmet)gourmet)
  28. 28. 9. Speed is9. Speed is imperativeimperative
  29. 29. Small & agile
  30. 30. Set the tone forSet the tone for speedspeed In hiring, development, design, releases, biz dev
  31. 31. Be agileBe agile (worry about scaling later)
  32. 32. 10. Build a great10. Build a great productproduct
  33. 33. a. Solve one problema. Solve one problem really wellreally well
  34. 34. b. Make appb. Make app socialsocial SlideShare as non social app PowerPoint plugin? No virality
  35. 35. c. Social networksc. Social networks or open web?or open web?
  36. 36. d. Understandd. Understand markets you buildmarkets you build forfor MindCanvas: Could sell into market SlideShare: Understood market
  37. 37. e. To build ae. To build a feature or not tofeature or not to Listen to loudest? Watch behavioral metrics? Read blog posts?
  38. 38. Always think: How should weAlways think: How should we double trafficdouble traffic??
  39. 39. f. Everyone onf. Everyone on team should useteam should use productproduct •Let engineers directly get customer feedback
  40. 40. 11. How to11. How to LaunchLaunch
  41. 41. The AlphaThe Alpha Feedback to the embed No publicity Browser compatibility issues
  42. 42. HowHow developeddeveloped shouldshould a Beta be?a Beta be? SlideShare beta Enough to get point across Little of social layer Not buggy
  43. 43. SlideShare launchSlideShare launch Invite only: Before or after launch? Alpha Stealth mode Open to allLaunch Invite only
  44. 44. Initial MomentumInitial Momentum
  45. 45. FinallyFinally find me at www.slideshare.net/rashmi http://twitter.com/rashmi