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Microsoft Parent Toolbox Channel On Slide Share

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Microsoft Parent Toolbox Channel On Slide Share

  1. 1. SlideShare Parent Toolbox Channel from Microsoft Rashmi Sinha, SlideShare
  2. 2. A sponsored community <ul><li>All about home uses of Microsoft Office </li></ul><ul><ul><li>Fun & Games </li></ul></ul><ul><ul><li>Home Organization & Money </li></ul></ul><ul><ul><li>School & Writing </li></ul></ul><ul><li>Look & feel of Office brand </li></ul><ul><li>Joint project of Federated Media, Universal McCann, Microsoft and SlideShare </li></ul>
  3. 3. Seamlessly woven into the SlideShare community <ul><li>Microsites are an island, this plugs into vibrant community </li></ul><ul><li>Users engage with channel content like other content </li></ul><ul><li>Takes advantage of SlideShare virality vs. building traffic from scratch </li></ul>
  4. 4. Channel Curators & Bloggers <ul><li>Bring a personal touch </li></ul><ul><li>Add rich content & generate conversation </li></ul><ul><li>Encourage two-way dialog – users asked to upload content as well </li></ul>
  5. 5. Something for everyone <ul><li>Incentives to upload & share </li></ul><ul><li>Encourage users to comment, tag, download & interact </li></ul><ul><ul><li>Templates to download </li></ul></ul><ul><ul><li>Blog content with tips & tricks </li></ul></ul><ul><ul><li>Engage with bloggers & with each other </li></ul></ul><ul><li>Useful for people just viewing & reading </li></ul>Three levels of engagement Upload Tag, Embed & Download Browse & view content
  6. 6. 5 principles for campaigns on social sites <ul><li>Provide real value. Something people will find useful. </li></ul><ul><li>Be authentic. Speak directly. </li></ul><ul><li>Contextualize your marketing message. Bring your brand but adapt to the site. </li></ul><ul><li>Become a part of the community. </li></ul><ul><li>Let users talk back. Multiple ways to engage with you </li></ul>
  7. 7. Get in touch! [email_address] twitter.com/rashmi slideshare.net/rashmi

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